At a Glance
- Tasks: Lead and inspire a high-performing sales team in the automotive industry.
- Company: Join a family-owned, award-winning business with a strong community focus.
- Benefits: Enjoy uncapped commission, birthday off, team events, and health benefits.
- Other info: Work in modern facilities with a supportive team culture.
- Why this job: Make an impact in a dynamic environment with excellent career growth opportunities.
- Qualifications: Experience in automotive sales management and strong communication skills.
The predicted salary is between 35000 - 55000 £ per year.
Position: Sales Manager
Location: Ormskirk
Salary: £35k to £55k OTE
Type: 5 day working week (closed Sundays except in March & September)
Are you an experienced automotive sales manager or senior sales executive with a passion for delivering results and inspiring high-performing teams? Chorley Group are an award winning, family‑owned business in Lancashire, dedicated to our commitment to client service and strong community values, and we’re looking for a Sales Manager to join the team at our newly developed site at Ormskirk.
With featured brands including Hyundai, Peugeot and Vauxhall, and with a loyal client base, this is a great opportunity for development and growth in the dealership.
Why join us?
- Family‑run business with a strong local reputation
- Supportive and professional team culture
- Modern facilities and trusted vehicle franchises
- Career growth opportunities
The Role
As Sales Manager, you’ll lead by example and ensure the team delivers on performance, compliance and client care. You’ll manage the full sales cycle for both new and used vehicles, motivating your team to hit targets while maintaining the highest standards of integrity and customer service.
Key Responsibilities
- Leading, coaching, and inspiring your team of Sales Executives
- Monitoring KPIs and performance metrics to maximise conversion and profit
- Managing stock, appraisals, part‑exchanges, and used car prep/retail readiness
- Supporting marketing activity and stock campaigns
- Promoting FCA‑compliant behaviour and accurate CRM usage
- Enhancing the client journey – from first enquiry to final handover
- Supporting recruitment, induction, and ongoing training for the team
- Collaborating with our Client Services Team to ensure fast response and seamless transitions
- Being a visible, values‑led leader on site every day
Who We Are Looking For
The ideal candidate will possess:
- Experience in a Sales Manager or senior sales executive role in a main dealer or group – ideally with Hyundai or Stellantis knowledge
- Strong knowledge of new and used vehicle operations
- Demonstrable success hitting volume, profit, and satisfaction targets
- In‑depth understanding of FCA regulations and client compliance
- Excellent interpersonal and communication skills
- Confident with CRM and DMS platforms (e.g. Keyloop/DealerWeb)
- Full UK driving licence
We support you with
- Uncapped commission structure
- 5‑day working week – Sunday as a non‑working day* (except March & September)
- Central marketing & online sales team support to drive volume and quality leads
- Strong Group reputation and modern, trusted manufacturer franchises
- Ongoing learning, development and progression pathways
As well as:
- Birthday day off, team events, employee perks, and more
- Life and health benefits
Sales Manager | Ormskirk employer: Chorley Group
Chorley Group is an award-winning, family-owned business in Lancashire, offering a supportive and professional team culture that prioritises employee growth and community values. As a Sales Manager at our newly developed Ormskirk site, you will enjoy uncapped commission earnings, a five-day working week, and unique benefits such as your birthday off and engaging team events, all while working with trusted vehicle franchises like Hyundai, Peugeot, and Vauxhall.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager | Ormskirk
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive industry, attend local events, and don’t be shy about letting people know you’re on the hunt for a Sales Manager role. You never know who might have the inside scoop on an opportunity!
✨Tip Number 2
Prepare for interviews by researching the company and its values. Since Chorley Group is all about client service and community, think of examples from your past that showcase how you’ve delivered results while keeping customer satisfaction at the forefront.
✨Tip Number 3
Showcase your leadership skills! When you get the chance to chat with potential employers, highlight your experience in coaching and inspiring teams. They’ll want to see how you can motivate others to hit those sales targets and maintain high standards.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged in the process. Let’s get you that Sales Manager position!
We think you need these skills to ace Sales Manager | Ormskirk
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Manager role. Highlight your experience in automotive sales and any leadership roles you've held. We want to see how you’ve inspired teams and hit targets!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your values align with our family-run business. Be genuine and let your personality come through.
Showcase Your Achievements:When detailing your experience, focus on specific achievements. Did you exceed sales targets? Lead a successful campaign? We love numbers, so quantify your successes to make a strong impression!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Chorley Group
✨Know Your Numbers
As a Sales Manager, you'll need to demonstrate your understanding of KPIs and performance metrics. Brush up on your past sales figures, conversion rates, and how you've driven profit in previous roles. Be ready to discuss specific examples that showcase your ability to hit targets.
✨Showcase Your Leadership Style
This role requires you to lead and inspire a team. Think about your leadership style and prepare to share examples of how you've motivated teams in the past. Highlight any coaching or training initiatives you've implemented to enhance team performance.
✨Understand the Client Journey
The client experience is crucial in this role. Familiarise yourself with the entire sales cycle, from initial enquiry to final handover. Be prepared to discuss how you've improved client satisfaction and what strategies you've used to enhance the customer journey.
✨Be FCA Savvy
Since compliance is key in automotive sales, brush up on FCA regulations and how they apply to your work. Be ready to discuss how you've ensured compliance in your previous roles and how you plan to maintain these standards at Chorley Group.
