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- Tasks: Lead the implementation of dynamic creative campaigns for global advertisers.
- Company: Choreograph is WPP's innovative data products and technology company, transforming marketing with cutting-edge solutions.
- Benefits: Enjoy a collaborative culture, mentorship opportunities, and the chance to work with advanced AI technologies.
- Why this job: Be at the forefront of AdTech, shaping impactful advertising strategies and optimising client success.
- Qualifications: Experience in ad tech, strong problem-solving skills, and knowledge of JavaScript and HTML5 are essential.
- Other info: Join a diverse team committed to inclusivity and innovation in the advertising industry.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Description
Position at Choreograph
WHO WE ARE
Choreograph is WPP's global data products and technology company. We're on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.
We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.
We're endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.
ABOUT CHOREOGRAPH OPTIMIZATION PRODUCTS
We're a team within Choreograph focused on optimizing the impact that advertising has for audiences and the brands we work with. We do this by optimizing media buying and employing dynamic creative to deliver impactful and relevant messages. Our goal is to get these messages to the right audience, on the right medium, at the right moments and locations, via channels and within budgets that are optimal for our clients.
This role will primarily focus on our Creative Optimization product, an omnichannel dynamic creative optimization (DCO) platform. This platform enables brands to power ads (images, videos, copy) across various channels (display, social, online video, connected TV) with real-time dynamic data (location, weather, events), transforming a single creative concept into thousands of unique stories. We utilize AI to optimize content performance, helping advertisers tell the right story at the right time, and audiences to see messages that matter.
WHO WE ARE LOOKING FOR
We are seeking a highly skilled and experienced Product Implementation Director to lead the execution and support of our Creative Optimization product. This role is critical in ensuring the seamless onboarding, deployment, and optimization of sophisticated advertising campaigns managed by GroupM ad-ops and activation specialists. The ideal candidate will have a deep understanding of ad tech platforms—particularly ad servers, dynamic creative platforms, DSPs, and social platforms. We need a senior problem solver capable of navigating and resolving complex technical and operational challenges, while also mentoring the team with their knowledge and experience.
WHAT YOU WILL DO
- Oversee and support the implementation and execution of dynamic creative campaigns for GroupM advertisers worldwide.
- Serve as the primary technical contact alongside client managers, providing leadership, troubleshooting, and strategic guidance for complex campaigns.
- Collaborate with product, engineering, sales, and client management teams to troubleshoot issues and ensure high client satisfaction.
- Develop and refine best practices for campaign setup, creative decisioning, and ad-serving workflows.
- Provide training and documentation for internal teams and external clients on best practices and implementation strategies.
- Mentor a team of technical implementation specialists, fostering a culture of problem-solving, innovation, and client-centric solutions.
WHAT YOU WILL NEED
- Experience with advertising technology, particularly ad serving, dynamic creative (DCO), and programmatic advertising.
- Deep expertise in ad servers such as Google, Flashtalking, Adform, etc.
- Strong knowledge of programmatic advertising, creative personalization, and data-driven ad strategies.
- Proven ability to diagnose and resolve technical campaign issues working cross-functionally with engineering, product, and client teams.
- Experience with JavaScript, HTML5, APIs, and tag management systems is advantageous.
- Exceptional problem-solving, strategic thinking, and ability to handle high-pressure situations.
- Excellent communication skills, capable of translating complex technical concepts into actionable solutions.
- Strong leadership skills, with experience mentoring teams.
If you are ready to be at the forefront of the AdTech industry, shaping its future, and driving success for both Choreograph and our clients, we encourage you to apply and join our team.
Choreograph is the central hub of data inside WPP's media investment group, GroupM, which manages over $60 billion in annual media investments. Discover more at .
GroupM and its affiliates are committed to diversity, inclusivity, and equal opportunity. We aim to build a team that reflects a variety of backgrounds, perspectives, and skills. As a global media agency network, the more inclusive we are, the more impactful work we can create together.
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Product Implementation Director (London) employer: Choreograph
Contact Detail:
Choreograph Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Implementation Director (London)
✨Tip Number 1
Familiarise yourself with the specific ad tech platforms mentioned in the job description, such as Google, Flashtalking, and Adform. Understanding their functionalities and how they integrate with dynamic creative optimisation will give you a significant edge during discussions.
✨Tip Number 2
Network with professionals in the advertising technology space, especially those who have experience with programmatic advertising and dynamic creative platforms. Engaging in conversations can provide insights into industry trends and challenges that you can reference in your interviews.
✨Tip Number 3
Prepare to discuss real-world examples of how you've solved complex technical issues in previous roles. Highlighting your problem-solving skills and ability to work cross-functionally will demonstrate your readiness for the challenges of this position.
✨Tip Number 4
Showcase your leadership experience by preparing examples of how you've mentored teams or led projects. This role requires strong leadership skills, so being able to articulate your approach to fostering a collaborative environment will be beneficial.
We think you need these skills to ace Product Implementation Director (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in advertising technology, particularly with ad servers and dynamic creative platforms. Use specific examples that demonstrate your problem-solving skills and technical expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the AdTech industry and how your background aligns with the role of Product Implementation Director. Mention your experience in leading teams and resolving complex technical challenges.
Showcase Your Technical Skills: Clearly outline your technical skills related to JavaScript, HTML5, and APIs in your application. Provide examples of how you've used these skills in previous roles to enhance campaign performance.
Highlight Leadership Experience: Emphasise any leadership roles you've held, especially those involving mentoring or training teams. This is crucial for the role, so provide concrete examples of how you've fostered a culture of innovation and problem-solving.
How to prepare for a job interview at Choreograph
✨Understand the Product Inside Out
Before your interview, make sure you have a solid grasp of Choreograph's Creative Optimization product. Familiarise yourself with how dynamic creative optimisation works and be ready to discuss its impact on advertising campaigns.
✨Showcase Your Technical Expertise
Be prepared to demonstrate your knowledge of ad tech platforms, especially ad servers and dynamic creative platforms. Highlight any relevant experience you have with tools like Google or Flashtalking, and be ready to discuss how you've solved technical challenges in the past.
✨Emphasise Problem-Solving Skills
As a Product Implementation Director, you'll need to navigate complex issues. Prepare examples of how you've successfully resolved technical problems in high-pressure situations, showcasing your strategic thinking and leadership abilities.
✨Communicate Clearly and Effectively
Strong communication skills are essential for this role. Practice explaining complex technical concepts in simple terms, as you'll need to convey ideas to both technical teams and clients. This will demonstrate your ability to bridge the gap between technology and client needs.
