Marketing Director

Chopstix is part of QSRP (Quick Service Restaurant Platform), a company dedicated to delivering mouthwatering food experiences to our 100 million customers annually through our 1,200+ restaurants and 7,000 employees throughout 9 key countries. Our product offering proudly represents a culturally diverse selection of Burgers through our US-style Burger King and Belgian-rooted Quick restaurants, French style O'Tacos, Vibrant burger brand G La Dalle, Dunkin: the world leader in coffee and donuts, and Chopstix: one of the most recognized Asian QSR brands in the UK.

As the Marketing Director, you will spearhead all marketing initiatives, aligning them with the company's overall vision to achieve agreed objectives and goals, while ensuring that marketing is recognized as a high-quality service that generates leads and delivers results across various media channels, including traditional, digital, and social platforms, while maximising the potential of automated campaigns. Moreover, you will foster a high-performance environment by managing and mentoring a team of marketing professionals, providing clear direction and management, and ensuring the skill set remains relevant and up to date. Most importantly, you will act as the brand champion, unifying the vision across the organisation and safeguarding the brand.

Key Duties and Responsibilities

• Develop a long-term plan for the development of the organisation’s brand.
• Work closely with the creative, marketing and sales teams to create advertising campaigns and promotions.
• Develop and understand the budgets for marketing research to inform the organisation’s marketing strategies.
• Coordinate marketing projects from beginning to end.
• Attend meetings, marketing events and conferences.
• Manage relationships with the corporate partners of the organisation.
• Oversee the brand marketing campaigns once implemented.
• Communicate the marketing plan with the marketing managers.
• Coordinate all media contacts and ensure the company consistently gets print and digital coverage.

Skills, Experience and Qualifications

• Prior high volume, QSR experience, in a managed environment.
• Extensive experience within a food-led business.
• Experience of having led change in a fast-paced, high volume, customer-centric, multi-site environment.
• Bachelor's degree in Marketing or a Business Management related subject.
• Minimum 5 years’ experience in a marketing role.
• Minimum 5 years’ experience in a management role.
• Fluent level of English, both spoken and written.
• Excellent communication and interpersonal skills.
• Positive and approachable manner.
• Excellent presentation skills.
• Strong organisational skills.
• Good time management and the ability to prioritise.
• Strong copywriting abilities.
• Excellent analytical and data reasoning abilities.
• Attention to detail.
• Strategic thinking abilities.
• Capacity to make quick but rational decisions.
• Problem-solving skills and initiative.

Person Specification

A skilled, forward-thinking leader with demonstrable experience of running large scale, complex marketing strategies across teams in various locations. You will need to have significant experience in successfully recruiting, managing, and developing managers and leaders to deliver on demanding targets.

About You

• An expert in performance marketing, proven track record of managing global programmes.
• Self-starter who loves taking ownership of processes and projects.
• Able to inspire, motivate and engage with people.
• Able to drive initiatives through and resolve obstacles/blockers effectively.
• Positive in nature, able to both develop and get the best out of those around them.
• An expert in providing digitally based campaigns and solutions through performance/acquisition channels.
• Strategy and planning, with the ability to demonstrate intelligent and outside-the-box approaches to previous client needs.
• Highly organised, analytical, and comfortable presenting at all levels.
• Ability to think both creatively and commercially.
• Happy to work at both strategic and operational levels.
• Experience of new product development.
• Interested in the world of start-ups and entrepreneurialism.
• Outstanding relationship, influencing and people-management expertise.
• Expertise in driving improvements in quality and performance at scale.
• Experience of setting and managing budgets.
• To be a great communicator who brings others along and can clearly articulate the rationale for decision making.

Essential

• Driving commercial results – strives to exceed commercial performance targets, working with store managers to drive sales and profitability across their area and enhance the competitive position.
• Exceeding customer expectations – has a strong identity with concept-relevant core customers and works hard to create an unforgettable customer experience within all stores in their area.
• Leading people – places a high priority on developing store teams to fulfil their potential and become effective commercial and people managers.
• Influencing & creating networks – actively promotes collaborative working relationships within the area and maintains strong networks across and outside the business.
• Hunger for learning & growth – is highly motivated to continually learn and develop their own commercial and people skills to perform to the best of their ability.
• Managing delivery – effectively manages short-term tactical and longer-term plans to achieve business targets and deliver to service standards.
• Driving business improvements – effectively leads current and longer-term business changes to drive significant improvements across the area.
• Managing change – expected to be proactive in supporting and implementing change.

Desirable

• Previous high-level marketing experience in other industry, to demonstrate key organisational skills.
• Proven successful experience in a high-volume food and drink operation.
• Previous experience working with head-office teams to drive results in the stores.

Why Join Us On Your Journey?

• Contribute to our mission of becoming the market leader in the QSR sector.
• Plenty of career growth opportunities across all our international headquarters.
• Become part of a company where learning and development is in the heart of the culture.
• Loads of fun initiatives with your colleagues, many of them focused on giving back to the community.
• We believe in a flexible and hybrid work model, but we also offer a modern and cool office environment for you to thrive in.
• Environmental sustainability is at the centre of the way we operate.
• We care about diversity, equity and inclusion and make everyone feel equally welcomed.

Does this sound exciting? If yes, apply now! Even if you do not meet all the requirements, yet have the right attitude and potential, reach out and let’s talk.