We are looking for an experienced, omnichannel Senior Sales Coordinator to join our close-knit team. Reporting directly to the Directors and Brand Manager, this role is key to leading and synchronizing our sales operations across all brand touchpoints—driving e-commerce growth, managing wholesale account lifecycles, and monitoring performance at our London flagship store.
This role requires a commercially minded, proactive candidate with a minimum of 3 years of experience who can balance strategic digital growth with hands-on operational leadership. If you are a pragmatic problem solver who thrives taking ownership in a small, dynamic team, we’d love to hear from you.
Key Responsibilities
E-Commerce & Digital Strategy (Primary Focus)
- Drive Online Sales: Lead the day-to-day e-commerce strategy on Shopify, optimizing user journeys, SEO, and CRO to maximize conversion rates and revenue goals.
- Digital Merchandising & Trading: Oversee the digital calendar, product uploads, promotional campaigns, exclusive drops, and site visual merchandising.
- Stock & Fulfillment Leadership: Oversee e-commerce inventory levels, stock syncs across channels, order fulfillment, and direct-to-consumer logistics.
- Analytics & Growth: Analyze digital performance metrics regularly, preparing seasonal sell-through reports and presenting strategic insights to the leadership team.
Wholesale & B2B Operations
- Campaign Execution: Oversee seasonal sales campaigns in Paris—managing showroom setups, appointment schedules, line sheets, order forms, and Open-to-Buy (OTB) tracking.
- Account & Buyer Management: Lead wholesale appointments, present new collections, and build strong relationships with key retail accounts globally.
- Order Lifecycle Ownership: Manage the full order lifecycle using Zedonk—issuing order confirmations, invoices, and packing lists while working closely with Finance on payment tracking.
- Wholesale activations: Manage and execute brand in store activations and installations with our wholesale partners. This includes staff training, incentives and exclusive products.
- Retail Oversight: Monitor and analyze daily and weekly sales performance at the London store, delivering actionable insights to the Directors.
- Office Liaison: Serve as the primary lead connecting the office and retail staff to ensure seamless stock replenishment and inventory alignment across Zedonk, Shopify, and POS.
- Special Projects & Clienteling: Lead special retail initiatives, exclusive capsule drops, in-store events, and VIP clienteling strategies to deliver a unified brand experience online and offline.
Person Specification
- Experience: Minimum 3 years of experience in fashion e-commerce and wholesale operations within an omnichannel environment.
- Systems Expertise: Advanced proficiency in Shopify (and Shopify POS) alongside fashion ERP platforms (Zedonk strongly preferred).
- Commercial Acumen: Strong analytical capability with a track record of interpreting sell-through data to drive commercial growth.
- Leadership & Autonomy: A proactive self-starter who takes complete ownership of projects and thrives in a tight-knit team environment.
- Operations & Logistics: Exceptional organizational and logistical skills with high attention to detail under fast-paced timelines.
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