At a Glance
- Tasks: Lead and execute exciting marketing strategies for Chocoberry's growth.
- Company: Join a vibrant team at Chocoberry, a growing brand in the hospitality sector.
- Benefits: Competitive salary, creative environment, and opportunities for professional development.
- Other info: Fast-paced role with opportunities for travel and career advancement.
- Why this job: Make a real impact on brand awareness and community engagement.
- Qualifications: Experience in marketing strategy and strong digital skills required.
The predicted salary is between 35000 - 45000 £ per year.
Role Description
The Marketing Manager is a full-time, on-site role based in Leicester, responsible for leading and executing Chocoberry’s marketing strategy across existing and upcoming locations.
This role involves developing and managing campaigns to build brand awareness, drive footfall, and support new store launches, including digital, social media, in-store, and local community initiatives.
The Marketing Manager will oversee content and collateral creation, coordinate with design and operations teams, and ensure consistent brand messaging across all touchpoints.
They will analyze performance data, track KPIs, and optimize campaigns, while managing budgets and relationships with agencies, partners, and vendors.
Day-to-day responsibilities also include market research, competitor analysis, and supporting franchise and international expansion with localized, experience-focused marketing plans.
Qualifications
- Experience in marketing strategy and campaign management, ideally in hospitality, retail, or consumer brands.
- Strong digital marketing skills, including social media management, paid campaigns, email marketing, and basic analytics.
- Proficiency in brand management and content development, including briefing and reviewing creative assets and copy.
- Ability to conduct market and customer research, analyze performance metrics, and translate insights into actionable plans.
- Excellent communication, collaboration, and stakeholder management skills, with experience working cross-functionally.
- Proven organizational and project management abilities to handle multiple campaigns, launches, and deadlines.
- Comfort working on-site in a fast-paced environment, with occasional travel to cafés and new locations as needed.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Experience with hospitality or franchise brands, and familiarity with international or multi-location marketing, is an advantage.
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Marketing Manager in Leicester employer: Chocoberry
Chocoberry is an exceptional employer that fosters a vibrant and collaborative work culture in Leicester, where creativity and innovation thrive. As a Marketing Manager, you will enjoy opportunities for professional growth while leading impactful marketing strategies that resonate with local communities and enhance brand visibility. With a focus on employee development and a supportive environment, Chocoberry ensures that your contributions are valued and rewarded, making it a truly fulfilling place to advance your career.
