At a Glance
- Tasks: Lead and execute exciting marketing strategies for Chocoberry's growth.
- Company: Join a vibrant team at Chocoberry, a growing brand in the hospitality sector.
- Benefits: Competitive salary, creative environment, and opportunities for professional development.
- Other info: Fast-paced role with opportunities for travel and career advancement.
- Why this job: Make a real impact on brand awareness and community engagement.
- Qualifications: Experience in marketing strategy and strong digital skills required.
The predicted salary is between 35000 - 45000 £ per year.
Role Description
The Marketing Manager is a full-time, on-site role based in Leicester, responsible for leading and executing Chocoberry’s marketing strategy across existing and upcoming locations.
This role involves developing and managing campaigns to build brand awareness, drive footfall, and support new store launches, including digital, social media, in-store, and local community initiatives.
The Marketing Manager will oversee content and collateral creation, coordinate with design and operations teams, and ensure consistent brand messaging across all touchpoints.
They will analyze performance data, track KPIs, and optimize campaigns, while managing budgets and relationships with agencies, partners, and vendors.
Day-to-day responsibilities also include market research, competitor analysis, and supporting franchise and international expansion with localized, experience-focused marketing plans.
Qualifications
- Experience in marketing strategy and campaign management, ideally in hospitality, retail, or consumer brands.
- Strong digital marketing skills, including social media management, paid campaigns, email marketing, and basic analytics.
- Proficiency in brand management and content development, including briefing and reviewing creative assets and copy.
- Ability to conduct market and customer research, analyze performance metrics, and translate insights into actionable plans.
- Excellent communication, collaboration, and stakeholder management skills, with experience working cross-functionally.
- Proven organizational and project management abilities to handle multiple campaigns, launches, and deadlines.
- Comfort working on-site in a fast-paced environment, with occasional travel to cafés and new locations as needed.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Experience with hospitality or franchise brands, and familiarity with international or multi-location marketing, is an advantage.
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Marketing Manager in Leicester employer: Chocoberry
Chocoberry is an exceptional employer that fosters a vibrant and collaborative work culture in Leicester, where creativity and innovation thrive. As a Marketing Manager, you will enjoy opportunities for professional growth while leading impactful marketing strategies that resonate with local communities and enhance brand visibility. With a focus on employee development and a supportive environment, Chocoberry ensures that your contributions are valued and rewarded, making it a truly fulfilling place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Leicester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Chocoberry and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Chocoberry are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Chocoberry on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Chocoberry. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Leicester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Chocoberry. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Chocoberry:Show us that you’ve done your homework! In your application, briefly mention what you admire about Chocoberry’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Chocoberry
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Chocoberry will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Chocoberry, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
