At a Glance
- Tasks: Design and run engaging events to attract prospective students.
- Company: Join a leading UK-accredited higher education provider with a supportive team.
- Benefits: Enjoy a competitive salary, hybrid work, and opportunities for professional growth.
- Other info: Dynamic role with excellent career progression in a vibrant environment.
- Why this job: Make a real impact on students' educational journeys through innovative marketing and events.
- Qualifications: Experience in events, marketing, or student recruitment is essential.
The predicted salary is between 38000 - 42000 £ per year.
Join our client's team as Marketing and Events Officer. Design and run engaging events that move prospective students along their journey – with hybrid work and a supportive team.
About the Employer
Our client is an independent, UK-accredited provider of higher education focused on delivering world-class opportunities to students who are seeking a practical, future-ready education, drawing on curriculum from one of the world’s top universities in Arizona, USA.
About The Role
The Marketing & Events Associate is responsible for designing, delivering, and continuously improving this education provider’s full programme of inbound engagement activity, including open days, campus tours, webinars, conversion events, and digital engagement experiences. The role ensures that every event and associated campaign is both well-executed and strategically designed to move prospective students through the enrolment journey — from awareness to application, offer, acceptance, onboarding, and welcome.
In addition, the role supports outbound recruitment activity delivered by the International Recruitment Team and the Domestic and Widening Participation Recruitment Team, ensuring brand consistency, high-quality collateral, and seamless representation of the organisation across all external-facing activity. The role also plays a key part in delivering targeted engagement activity for non-prospective audiences, including school counsellors, alumni, and industry partners, helping to build long-term institutional reputation and pipeline strength.
Key Responsibilities
- Inbound Events Strategy and Delivery
- Event Marketing and Campaign Execution
- Physical and Digital Collateral Production
- Audience Engagement and Relationship Marketing
- Outbound Recruitment Support and Brand Governance
- CRM, Email Marketing, and Event Conversion Performance Tracking and Insight
Key Relationships
- Head of Marketing
- Digital Marketing Lead
- Digital Content Creator
- International Recruitment Team
- Domestic and Widening Participation Recruitment Team
- Admissions and Enrolment Teams
- Academic staff (for participation in events such as talks, panels, and presentations)
- Student ambassadors (for event support and engagement activity)
- External suppliers (venues, print, merchandise, event delivery partners)
- School counsellors and external stakeholders (as event participants and attendees only)
The successful candidate will have experience in events, marketing, or student recruitment environments and strong experience delivering end-to-end events, including planning, marketing, delivery, and evaluation, with a strong understanding of digital and email marketing for event promotion and conversion. They will have experience working with brand guidelines and compliance frameworks (CMA, UKVI, where relevant), strong organisational, communication and coordination skills with commercial awareness, strong stakeholder management skills and a bachelor’s degree or equivalent experience.
The preferred candidate would have experience in higher education marketing, recruitment, or student engagement environments, experience managing open days or large-scale recruitment events in a complex stakeholder environment and experience working with international student recruitment campaigns or multi-market audiences.
Success in this role will look like increased attendance and engagement across all inbound events, a clear, coherent calendar of events, supporting the applicant journey online and on campus, strong brand consistency across all recruitment and event activity, effective delivery of high-quality collateral within budget, improved conversion rates from event participation to application and offer stages as well as a clear contribution to lead generation and enrolment pipeline strength and positive feedback from students, applicants, and external stakeholders.
This role is exempt from the Rehabilitation of Offenders Act 1974. In addition, you are required to submit to a Disclosure and Barring Service (DBS) check.
Marketing & Events Officer employer: CHM
Our client is an exceptional employer, offering a dynamic work environment in the heart of Central London with hybrid working options. The supportive team culture fosters professional growth and collaboration, while the focus on delivering world-class education ensures that employees are part of a meaningful mission. With opportunities to design engaging events and contribute to student success, this role provides a rewarding career path in higher education marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Events Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CHM and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CHM are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CHM on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CHM. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Events Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CHM. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CHM:Show us that you’ve done your homework! In your application, briefly mention what you admire about CHM’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CHM
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CHM will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CHM, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
