Head of Marketing in London

Lead our client's marketing to shape a fast-growth brand, drive global enrolment, and deliver measurable impact through data‑driven, collaborative leadership.

Reports to: Executive Director of Enrolment Management

Salary: £70,000 – £80,000 per annum, depending on experience

Hours: Full Time

Contract: Permanent

Location: Central London (hybrid working)

About the Employer

Our client is an independent, UK‑accredited provider of higher education focused on delivering world‑class opportunities to students who are seeking a practical, future‑ready education, drawing on curriculum from one of the world’s top universities in Arizona, USA.

About The Role

This is a rare opportunity to shape and scale the marketing strategy of a high‑growth international higher education brand in London. The Head of Marketing is a hands‑on, strategic leadership role responsible for developing and executing this organisation's brand and demand generation strategy, driving growth in global student enrolment, market share, and brand awareness. This role combines strategic leadership with data‑driven execution and ensures that all marketing activity delivers measurable commercial impact across multiple international and domestic market segments, with direct accountability for marketing contribution to enrolment and revenue targets.

Key Responsibilities

• Brand, Positioning & Compliance
• Marketing & Communications
• Content Strategy, Governance & Performance
• Data, Insight & Optimisation
• Marketing Operations & Integration
• Leadership & Team Management

Key Relationships

• Work closely with senior leadership and key strategic partners, including our client's organisation, Cintana, and Kaplan, to align marketing with institutional priorities and market dynamics, and ensure brand compliance and oversight of messaging and creative execution across markets.
• Partner with the Head of International Recruitment, Head of Domestic Enrolment & WP, and Head of Admissions and Immigration Compliance to deliver a seamless end‑to‑end student journey.
• Manage relationships with marketing agencies and freelancers to supply paid media, creative, website, print, and other marketing support, including running selection and appointment processes from time to time.

The successful candidate will have a demonstrable track record in senior marketing leadership roles with proven delivery of measurable commercial results, deep experience across brand, digital, events, and performance marketing in complex, multi‑channel environments, strong commercial acumen, with experience managing budgets and delivering and measuring ROI. They will have proven expertise in developing and executing marketing strategies across multiple international markets and in building or scaling a brand in a growth or start‑up environment. They will have extensive experience managing agencies and external partners, a deep understanding and experience of delivering marketing campaigns in compliance with the UK higher education regulatory framework with a strong understanding of CRM systems, marketing automation, and data‑driven marketing. A Bachelor’s or Master’s degree in marketing or a related discipline is desirable.

Success in this role will look like the achievement of agreed lead generation and enrolment targets, a measurable improvement in campaign performance and marketing ROI, and a growth in brand awareness and market share in priority regions. There will be a demonstrable marketing contribution to increased lead‑to‑enrolment conversion rates, the establishment of a high‑performing, data‑driven marketing function, supporting institutional strategy and planning, and enhanced positioning of the organisation as a distinctive international Higher Education provider.

Closing Date: Friday 29th May 2026

Other Information: This role is exempt from the Rehabilitation of Offenders Act 1974. In addition, you are required to submit to a Disclosure and Barring Service (DBS) check.