At a Glance
- Tasks: Lead marketing strategy to drive global enrolment and brand growth.
- Company: Dynamic higher education provider with a focus on practical, future-ready education.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Join a collaborative team in a vibrant London setting.
- Why this job: Shape a fast-growth brand and make a measurable impact in education.
- Qualifications: Proven senior marketing leadership experience and strong commercial acumen.
The predicted salary is between 70000 - 80000 € per year.
Lead our client's marketing to shape a fast-growth brand, drive global enrolment, and deliver measurable impact through data-driven, collaborative leadership.
Reports to: Executive Director of Enrolment Management
Salary: £70,000 – £80,000 per annum, depending on experience
Hours: Full Time
Contract: Permanent
Location: Central London (hybrid working)
About the Employer
Our client is an independent, UK-accredited provider of higher education focused on delivering world-class opportunities to students who are seeking a practical, future-ready education, drawing on curriculum from one of the world’s top universities in Arizona, USA.
About The Role
This is a rare opportunity to shape and scale the marketing strategy of a high-growth international higher education brand in London. The Head of Marketing is a hands-on, strategic leadership role responsible for developing and executing this organisation's brand and demand generation strategy, driving growth in global student enrolment, market share, and brand awareness. This role combines strategic leadership with data-driven execution and ensures that all marketing activity delivers measurable commercial impact across multiple international and domestic market segments, with direct accountability for marketing contribution to enrolment and revenue targets.
Key Responsibilities
- Brand, Positioning & Compliance
- Marketing & Communications
- Content Strategy, Governance & Performance
- Data, Insight & Optimisation
- Marketing Operations & Integration
- Leadership & Team Management
Key Relationships
- Work closely with senior leadership and key strategic partners, including our client's organisation, Cintana, and Kaplan, to align marketing with institutional priorities and market dynamics, and ensure brand compliance and oversight of messaging and creative execution across markets.
- Partner with the Head of International Recruitment, Head of Domestic Enrolment & WP, and Head of Admissions and Immigration Compliance to deliver a seamless end-to-end student journey.
- Manage relationships with marketing agencies and freelancers to supply paid media, creative, website, print, and other marketing support, including running selection and appointment processes from time to time.
The successful candidate will have a demonstrable track record in senior marketing leadership roles with proven delivery of measurable commercial results, deep experience across brand, digital, events, and performance marketing in complex, multi-channel environments, strong commercial acumen, with experience managing budgets and delivering and measuring ROI. They will have proven expertise in developing and executing marketing strategies across multiple international markets and in building or scaling a brand in a growth or start-up environment. They will have extensive experience managing agencies and external partners, a deep understanding and experience of delivering marketing campaigns in compliance with the UK higher education regulatory framework with a strong understanding of CRM systems, marketing automation, and data-driven marketing. A Bachelor’s or Master’s degree in marketing or a related discipline is desirable.
Success in this role will look like the achievement of agreed lead generation and enrolment targets, a measurable improvement in campaign performance and marketing ROI, and a growth in brand awareness and market share in priority regions. There will be a demonstrable marketing contribution to increased lead-to-enrolment conversion rates, the establishment of a high-performing, data-driven marketing function, supporting institutional strategy and planning, and enhanced positioning of the organisation as a distinctive international Higher Education provider.
Closing Date Friday 29th May 2026
Other Information This role is exempt from the Rehabilitation of Offenders Act 1974. In addition, you are required to submit to a Disclosure and Barring Service (DBS) check.
Head of Marketing employer: CHM
Our client offers an exceptional work environment in Central London, where innovation meets collaboration. As a leader in higher education, they provide employees with opportunities for professional growth and development, alongside a competitive salary and hybrid working arrangements. The culture is dynamic and inclusive, fostering creativity and data-driven decision-making to drive impactful marketing strategies that shape the future of education.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and campaigns. This is your chance to demonstrate your data-driven approach and how you’ve made an impact in previous roles.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their growth. Tailor your answers to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in brand strategy, digital marketing, and team leadership. We want to see how your skills align with our client's needs!
Craft a Compelling Cover Letter:Your cover letter should tell a story about your journey in marketing. Share specific examples of how you've driven growth and delivered measurable results. This is your chance to show us your passion for shaping a fast-growth brand!
Showcase Data-Driven Success:Since this role is all about data-driven execution, include metrics and KPIs from your previous roles. We love numbers that demonstrate your impact on enrolment and revenue targets!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at CHM
✨Know Your Numbers
As the Head of Marketing, you'll need to demonstrate your ability to drive measurable results. Brush up on key metrics related to enrolment, ROI, and campaign performance. Be ready to discuss specific examples where you've successfully improved these figures in previous roles.
✨Showcase Your Strategic Mindset
This role requires a blend of strategic leadership and hands-on execution. Prepare to talk about how you've developed and executed marketing strategies in complex environments. Use real-life scenarios to illustrate your thought process and decision-making skills.
✨Familiarise Yourself with Compliance
Understanding the UK higher education regulatory framework is crucial. Make sure you can discuss how you've navigated compliance in past marketing campaigns. This will show that you’re not just creative but also responsible and knowledgeable about industry standards.
✨Highlight Team Leadership Experience
You'll be leading a high-performing team, so it's essential to convey your leadership style. Share examples of how you've developed teams in the past, focusing on collaboration and data-driven decision-making. This will help the interviewers see you as a strong fit for their culture.
