Business Intelligence Lead – Engagement and Income

Hours: Full-time (35 hours a week)

Contract: Permanent

Location: Office-based in London N4, with flexibility to work remotely

Salary: Starting from £45,226 per annum plus excellent benefits

Salary Band and Job Family: Band 3, Profession/Technical

You will start at an entry point salary of £45,226 per annum, increasing to £48,053 after 6 months service and satisfactory performance and to £50,879 after a further 6 months.

About the Employer

This charity makes sure that people living with MS are at the centre of everything they do. Their strategy is based on what people affected by MS have told them is important to them. It gives the organisation a clear and determined focus. Their work is based on the hopes and aspirations of the MS community. Together they campaign at all levels, fund ground-breaking research and provide award winning support and information. This organisation's people are their greatest asset and the key to their success. They offer a vibrant, progressive working environment where you'll be able to make a difference.

About this job

The charity is in a pivotal moment in how they use data. Following investment in a new CRM and data infrastructure, they are building their strategic analytics capability, one that shapes how they engage, communicate with, and support the MS community and their supporters. They are looking for a Business Intelligence Lead for Engagement who is, first and foremost, a strong analyst. Someone who's built propensity models, next best action logic, or lifetime value analysis, and who understands how to turn that thinking into segmentation, selections, and audience strategies that improve engagement and fundraising outcomes. You will lead a team and shape how the organisation understands their audiences, turning that understanding into action.

What you will be doing:

• Applying advanced analytical techniques e.g. propensity modelling and next best action, to understand audience behaviour and inform engagement and fundraising strategy
• Overseeing selections and segmentation for income and engagement activities and journeys, ensuring they are accurate, timely, and grounded in real analytical insight
• Leading a team of analysts, developing their skills in advanced analysis as well as delivery
• Partnering with fundraising, marketing, communications, and digital teams to embed data-driven decision-making
• Building dashboards and reporting that go beyond tracking KPIs to actively changing how decisions get made
• Contributing to the organisation's wider data maturity journey as they build out the Data and BI function

What they are looking for:

• Significant, hands‑on experience designing, building, and applying advanced predictive analytical techniques that directly inform engagement and income decisions
• Strong hands‑on experience with CRM systems, FastStats, and Power BI, together with proficiency in SQL
• Experience developing and managing a team, providing data and advisory services across an organisation
• Excellent analytical, problem-solving, and communication skills — able to make complex information accessible to a range of stakeholders
• Experience in a data‑driven marketing, engagement, or fundraising role

If you are excited by the idea of building an analytics function from a strong foundation, and shaping how it grows from here, the employer would love to hear from you.

Closing date for applications: 5pm on Friday 4th September 2026

Equal Opportunities

This employer particularly welcomes applications from people with disabilities and or from ethnic minority backgrounds.

Disability Confident Employer

Our client is a Disability Confident Employer and they are committed to promoting equality and diversity. You will be able to ask for reasonable adjustments as part of both their recruitment and new starter on‑boarding processes. If you need any help or adjustments to apply for this role, you will be able to contact the employer to discuss this. You can also ask for the application materials to be sent to you in a different format.

More about their employee benefits:

• Encouraging work life balance
• 38 days paid annual leave (including bank holidays), pro‑ratio for part‑time
• More annual leave entitlement, based on length of employment
• Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and them)
• Flexible working options
• Caring for you and your family
• Generous sick pay entitlement
• More sick pay entitlement, based on length of employment
• Opportunity to buy and sell annual leave in each calendar year
• Free access to a GP virtually 24 hours a day/7 days a week allowing you unlimited advice, reassurance and where appropriate diagnosis
• Enhanced leave for new parents
• Free access to a confidential 24 hours a day/7 days a week helpline service for both you and your family with a specialist range of support and information
• Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)
• 10 days paid disability leave a year, pro‑ratio for part‑time
• 10 days paid carers’ leave a year, pro‑ratio for part‑time
• Cycle to work scheme
• Death in service scheme
• New family‑friendly benefits, including paid leave: in the event of miscarriage or still birth to support fertility treatments for antenatal appointments for both parents

Thinking about your finances:

• Enhanced salary sacrifice pension scheme
• Discounted season ticket loan and interest‑free emergency loans
• Give as you earn to support other charities of your choice before tax
• New employee portal including lifestyle savings vouchers and personal wellbeing

Enriching your life at work:

• Personalised development plans with a wide range of training courses and opportunities to source additional training options with your line manager
• Yearly internal apprenticeship opportunities
• New, modern offices that embrace working together both in‑person and remotely
• Various opportunities to influence how this organisation internally operates (including surveys, and focus and committee groups)
• Active and supportive internal employee networking groups for collaboration and peer support
• 2 days paid leave a year for volunteering for the charity's activities during normal working hours (such as fundraising events, or campaigning in the local community)
• 2 days paid leave a year for volunteering with other charities during normal working hours

Safeguarding

This employer is committed to safeguarding and promoting the welfare of everyone who uses their services and they come into contact with. They recognise their particular responsibility to make sure vulnerable adults and children are protected. They have measures in place to protect everyone they come into contact with from abuse and maltreatment of all kinds.

Your right to work in the UK

You must have the right to work in the UK to work in paid employment with this organisation. You’ll need to share documents showing you’re eligible to work in the UK if they offer you employment. They currently don’t have a Sponsor Licence agreement with the Home Office and aren’t able to support you with your visa applications.

No agencies please.