At a Glance
- Tasks: Lead fundraising and marketing to drive sustainable income for a lifesaving charity.
- Company: A dynamic charity providing critical air ambulance services in Lincolnshire & Nottinghamshire.
- Benefits: Generous annual leave, pension contributions, health care plan, and life insurance.
- Other info: Hybrid working available after probation; join a friendly, inclusive team focused on innovation.
- Why this job: Make a real impact by supporting a vital service that saves lives every day.
- Qualifications: Senior management experience in fundraising and marketing, with a data-driven approach.
Our client, a Helicopter Emergency Medical Service, is looking for a strategic and experienced Head of Mass Fundraising and Marketing to lead their integrated fundraising and marketing activity.
Location: Lincoln LN4. Hybrid working may be available upon completion of probation.
Hours: Full-Time, 37.5 per week.
Salary: £42,000 - £50,000 per annum, dependent upon skills and experience.
Contract: Permanent.
Reporting to: Director of Income and Engagement.
About the Employer:
This charity provides lifesaving critical care to the communities of Lincolnshire & Nottinghamshire, funded by public donations. If somebody is involved in a serious incident or suddenly taken ill, speed and time are of the essence. Giving a patient the best chance of survival, this charity's air ambulance crew effectively take the A&E department to the scene of the emergency. Recently rated outstanding by the Care Quality Commission across all five areas that were inspected – Safe, Caring, Effective, Responsive and Well led, they are a friendly, inclusive, and dynamic team focused on ensuring that they deliver the best possible service. The tie that binds them is their set of values – Teamwork. Respect. Innovation. Compassion (TRIC). They display these attributes in the way that they interact with the people they meet, from former patients and volunteers to their supporters and colleagues.
About the Role:
Reporting to the Director of Income and Engagement, you will drive sustainable income growth through regular giving, appeals and lottery programmes generating £6–£7 million annually. You will lead multi‑channel campaigns, oversee supporter care, insight and marketing, and develop high‑performing teams to strengthen supporter relationships and enhance the charity's brand. This permanent, full‑time role is based at the organisation's HQ and Airbase in Lincolnshire and plays a vital role in supporting this life‑saving service.
The successful candidate will have significant experience in a senior management role, in-depth knowledge of running regular giving, lottery and appeals fundraising programmes, significant experience in running multi-channel marketing campaigns that drive income growth, understanding of CRM Systems and experience of building supporter or customer journeys informed by data and insight. This role is based at the charity's Headquarters in Lincoln, with the option of hybrid working after a probationary period, requiring a minimum of three days per week in the office.
Benefits:
- Annual Leave of 25 days, which increases by 1 additional day per completed year of service up to a maximum of 30 days, in addition to bank holidays (pro rata for part time staff).
- Additional days leave for your birthday.
- Pension scheme includes 6% employer contributions, with 4% employee contribution.
- Access to a Health & Wellbeing Care Plan.
- Occupational Sick Pay Scheme.
- Life insurance at 3 times your annual salary.
Closing date: 25th May 2026.
Interview date: Week commencing 1st June 2026.
N.B. The right is reserved to close this vacancy early if sufficient applications are received.
A full driving licence and access to a vehicle (or equivalent) is required for this role. Our client is an equal opportunities employer and aims to ensure all applicants are treated fairly and equitably regardless of gender, race, colour, ethnicity, age, disabilities, social economic background, religious or political beliefs, marital status, maternity or paternity, or sexual orientation. Please note that this employer is currently unable to sponsor applicants for work visas in the UK. Therefore, you must have the right to work in the UK to be considered for this position. Applications from candidates who require visa sponsorship will not be considered.
Head of Mass Fundraising and Marketing in Woodhall Spa employer: CHM-1
As a leading Helicopter Emergency Medical Service, our client offers a rewarding opportunity for the Head of Mass Fundraising and Marketing to make a significant impact in the community. With a strong focus on teamwork, respect, innovation, and compassion, employees enjoy a supportive work culture that prioritises personal and professional growth, alongside competitive benefits such as generous annual leave, a robust pension scheme, and health and wellbeing support. Located in Lincoln, this role not only provides the chance to lead vital fundraising initiatives but also to be part of a dynamic team dedicated to saving lives.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Mass Fundraising and Marketing in Woodhall Spa
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the charity's mission and values. Understand their fundraising strategies and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can drive income growth and enhance supporter relationships. Tailor your examples to show how you can lead multi-channel campaigns effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining a team that’s all about teamwork, respect, innovation, and compassion.
We think you need these skills to ace Head of Mass Fundraising and Marketing in Woodhall Spa
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Mass Fundraising and Marketing role. Highlight your experience in fundraising, marketing campaigns, and team leadership. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for our charity's work and how you can contribute to our goals. Be sure to mention specific examples of your past successes in fundraising and marketing.
Showcase Your Data Skills:Since this role involves understanding CRM systems and data-driven decision-making, make sure to highlight any relevant experience you have. We love seeing how you've used data to enhance supporter journeys or drive income growth!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important details. We’re excited to see what you bring to the table!
How to prepare for a job interview at CHM-1
✨Know the Mission
Before your interview, dive deep into the charity's mission and values. Understand how they provide lifesaving care and how your role as Head of Mass Fundraising and Marketing can directly impact that mission. This will not only show your passion but also help you align your answers with their core values.
✨Showcase Your Experience
Prepare to discuss your previous experience in fundraising and marketing. Be ready to share specific examples of successful campaigns you've led, particularly those that involved regular giving, appeals, or lottery programmes. Highlight how these experiences have prepared you to generate the £6–£7 million annual income they’re aiming for.
✨Data-Driven Insights
Since the role requires an understanding of CRM systems and data-driven decision-making, come prepared with examples of how you've used data to enhance supporter journeys or improve campaign performance. This will demonstrate your strategic thinking and ability to drive income growth through insights.
✨Ask Thoughtful Questions
At the end of the interview, don’t forget to ask insightful questions about the team dynamics, current fundraising strategies, or future goals. This shows your genuine interest in the role and helps you gauge if the organisation is the right fit for you.