Senior Business Intelligence Analyst - Digital and Engagement

Position: Senior Business Intelligence Analyst (Digital and Engagement)
Type: Full-time (35 hours a week), permanent
Location: Office-based in London, with flexibility to work remotely
Salary: £35,825 per annum plus excellent benefits
Salary Band and Job Family: Band 2, Profession/Technical

*you’ll start at an entry point salary of £35,825 per annum, increasing to £38,065 after 6 months service and satisfactory performance and to £40,304 after a further 6 months.

About the organisation

This charity makes sure people living with MS are at the centre of everything they do. And it’s this commitment that unites them across the UK.

Their strategy is based on what people affected by MS have told the charity is important to them. It gives them a clear and determined focus. 

The charity's work is based on the hopes and aspirations of the MS community. Together they campaign at all levels, fund ground-breaking research and provide award winning support and information. 

The charity's people are their greatest asset and the key to their success. They offer a vibrant, progressive working environment where you'll be able to make a difference.

About this job

This year, the charity embarked on a bold, strategic initiative to enhance their data capabilities. They are aiming to improve their data use, integration and analytics to increase engagement, maximise impact and drive forward their strategic goals. With a key focus on effective and efficient operations, collaboration and continuous improvement in the Technology, Strategy and Business Intelligence teams.

To achieve this ambition, they have developed a new technology infrastructure which they are calling “Sage”.  They are implementing new technology infrastructure this year (such as a new CRM system and suite of data tools – Microsoft Dynamics).

They will be taking a structured and phased approach to transitioning and embedding new team structures, infrastructure and ways of working as part of Phase 2 of this Project.

The Senior Business Intelligence Analyst – Digital and Engagement sits within the Business Intelligence – Engagement team.

This role is focused on providing advanced data analysis and strategic support to enhance the Society’s marketing, engagement, and fundraising efforts, with a focus on digital and content optimisation.

This role involves utilising advanced analytical techniques, managing complex data projects, and developing insightful reports and dashboards.

The role will work in close partnership with the Digital, Content, and Marketing teams, in leading data initiatives that improve data-driven decision-making and optimises engagement, marketing, and content across all channels.

You’ll also work closely with the Digital and Content team to evaluate and report on the performance of the website and donate funnel and develop and implement optimisation plans to drive engagement and increase conversions.

Additionally, this role provides mentorship and guidance to colleagues in the wider organisation, fostering a culture of continuous improvement and data excellence.

This role is responsible for:

• Analysing audience behaviour, campaign, channel, and content performance, and engagement trends to support decision-making. Using advanced techniques like predictive analytics to identify optimisation opportunities.
• Work closely with the Digital and Content team to support all monthly, quarterly and campaign reporting and develop data analysis that align with the charity's goals.
• Creating and maintain dashboards and reports, using tools like Google Analytics, Google Tag Manager, and Power BI to track and present analysis clearly to stakeholders.
• Maintain and optimise our digital analytics infrastructure.
• Design and implement tagging and tracking, trouble shoot or fix configuration issues and ensure accuracy of  tracking across all our analytics systems, including Google Analytics and Google Tag Manager.
• Guiding and mentor colleagues, sharing knowledge and best practices in data analysis to enhance team capabilities.
• Ensuring the accuracy and integrity of data by conducting regular audits and supporting data cleansing efforts.
• Contributing to continuous improvement efforts to improve analysis and reporting, staying up-to-date on the latest tools and practices in digital data analysis.

For this role the charity is looking for:

• Experience in data analysis or business intelligence roles, Experience with digital channel analytics (social media, websites, email) and content optimisation e.g. through A/B testing and conversion analysis.
• Experience in advanced analytics techniques to optimise engagement and marketing strategies.
• Technical expertise in data analysis, manipulation, and visualisation using tools like Google Analytics, SQL, Power BI Knowledge of data governance and privacy regulations (e.g., GDPR).

Closing date for applications: 9am on Friday 25 July 2025

How to apply:

Please click 'Apply' and follow the job board process. You will receive an email from CHM Recruit containing further information on how to apply for the role. 

Please note that although you may be asked by the job board to upload a CV, you are not applying at this stage.

Equal Opportunities

This employer particularly welcome applications from people with disabilities and or from ethnic minority backgrounds.

Disability Confident Employer 

Our client is a Disability Confident Employer and they’re committed to promoting equality and diversity. 

You can ask for reasonable adjustments as part of both their recruitment and new starter on-boarding processes. 

If you need any help or adjustments to apply for this role, please contact them to discuss. You can also ask for the application materials to be sent to you in a different format. Such as for them to be sent to you by email or in a larger word format. 

More about their employee benefits: 

They have a wide range of employee benefits including (but not limited to): 

Encouraging work life balance

38 days paid annual leave (including bank holidays), pro-rata for part-time

More annual leave entitlement, based on length of employment

Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and them)

Flexible working options  

Caring for you and your family

Generous sick pay entitlement

More sick pay entitlement, based on length of employment

Opportunity to buy and sell annual leave in each calendar year

Free access to a GP virtually 24 hours a day/7 days a week allowing you unlimited advice, reassurance and where appropriate diagnosis

Enhanced leave for new parents

Free access to a confidential 24 hours a day/7 days a week helpline service for both you and your family with a specialist range of support and information

Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)

10 days paid disability leave a year, pro-rata for part-time

10 days paid carers’ leave a year, pro-rata for part-time

Cycle to work scheme

Death in service scheme

New family-friendly benefits, including paid leave:

in the event of miscarriage or still birth

to support fertility treatments

for antenatal appointments for both parents

Thinking about your finances

Enhanced salary sacrifice pension scheme

Discounted season ticket loan and interest-free emergency loans

Give as you earn to support other charities of your choice before tax 

New employee portal including lifestyle savings vouchers and personal wellbeing 

Enriching your life at work

Personalised development plans with a wide range of training courses and opportunities to source additional training options with your line manager

Yearly internal apprenticeship opportunities 

New, modern offices that embrace working together both in-person and remotely

Various opportunities to influence how this organisation internally operates (including surveys, and focus and committee groups)

Active and supportive internal employee networking groups for collaboration and peer support

2 days paid leave a year for volunteering for the charity's activities during normal working hours (such as fundraising events, or campaigning in the local community)

2 days paid leave a year for volunteering with other charities during normal working hours  

Safeguarding

This employer is committed to safeguarding and promoting the welfare of everyone who uses their services and they come into contact with.

This is regardless of: Gender, race, disability, sexual orientation, religion or belief, pregnancy, gender reassignment.

They recognise their particular responsibility to make sure vulnerable adults and children are protected.

They have measures in place to protect everyone they come into contact with from abuse and maltreatment of all kinds.

Your right to work in the UK 

You must have the right to work in the UK to work in paid employment with this organisation. You’ll need to share documents showing you’re eligible to work in the UK if they offer you employment.

You can find the UK visas and permits granting you the right to work in the UK on the UK Government website. They currently don’t have a Sponsor Licence agreement with the Home Office and aren’t able to support you with your visa applications. 

No agencies please.