At a Glance
- Tasks: Create engaging, SEO-driven content for web, email, and social media to boost student engagement.
- Company: Independent UK-accredited higher education provider with a focus on practical, future-ready education.
- Benefits: Competitive salary of £45,000, potential hybrid working, and opportunities for professional growth.
- Other info: Dynamic role with a strong emphasis on collaboration and relationship-building across diverse teams.
- Why this job: Make a real impact by crafting stories that enhance student journeys and recruitment efforts.
- Qualifications: Experience in digital content creation, storytelling, and understanding of SEO principles required.
The predicted salary is between 45000 - 45000 € per year.
Join our client as a Digital Content Specialist to craft engaging, SEO-driven stories across web, email and social to boost recruitment, engagement and student journeys.
The Digital Content Creator is responsible for developing and delivering content that supports this organisation's marketing and recruitment activity across digital channels. The role ensures that content is structured, purposeful, and aligned with student engagement and conversion objectives.
This includes website, SEO, CRM, email, and social content, with a strong focus on ensuring that content supports both visibility and decision-making. The postholder will work closely with marketing and recruitment teams to ensure consistency, accuracy, and alignment with institutional messaging and compliance requirements. This role requires a regular on-campus presence of up to five days per week, including evenings and weekends, to ensure comprehensive coverage of the full student experience.
Content Planning and Delivery:- Website and SEO Content
- Email and CRM Content
- Storytelling and Campus Content Creation
- Social Media and Community Management
- Earned and Non-Traditional Media
- Content Governance
The successful candidate will have significant experience in content creation and storytelling, across a range of digital channels, excellent written communication, with a portfolio of engaging, digital-first copywriting, an understanding of SEO principles and how to integrate SEO into copywriting and content structure, experience using social media and/or digital analytics tools to monitor content performance and inform optimisation, experience planning, creating, and delivering organic social media content across multiple platforms, including content calendars, with an understanding of engagement and audience growth and will be highly effective at building relationships across diverse stakeholder groups, with the ability to gain trust, encourage participation, and extract authentic stories from students, academics, and staff with a good understanding of audience engagement and content effectiveness.
With the ability to interpret performance data and translate insight into content improvements, excellent organisational skills combined with the ability to prioritise multiple content streams and projects in a fast-paced environment, a Bachelor’s degree or equivalent experience and desirable skills in using a Content Management System (CMS), photography and composition, brand governance, experience identifying and securing earned content opportunities and an understanding of brand governance.
Success in this role will look like:- Consistently high-performing digital content that drives measurable engagement across website, social, and email channels
- Improved visibility and discoverability of the organisation's content
- Strong audience engagement across social platforms
- Demonstrable contribution of content activity to enquiry generation, application intent, and conversion outcomes
- High-quality, consistent, and brand-aligned content delivered across all channels
In addition, you are required to submit to a Disclosure and Barring Service (DBS) check.
No agencies please.
Website and Digital Content Specialist in London employer: CHM-1
Join a dynamic and innovative higher education provider in Central London, where you will have the opportunity to create impactful digital content that enhances student engagement and recruitment. Our client fosters a collaborative work culture that values creativity and professional growth, offering employees the chance to develop their skills in a supportive environment while contributing to meaningful educational experiences. With a competitive salary and the potential for hybrid working arrangements, this role is perfect for those looking to make a difference in the lives of students.
StudySmarter Expert Advice🤫
We think this is how you could land Website and Digital Content Specialist in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital content creation. We recommend including examples of SEO-driven stories, social media campaigns, and any analytics that demonstrate your impact. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews like a pro! Research the company and its values, and think about how your experience aligns with their goals. We suggest practising common interview questions and having a few of your own ready to show your interest.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We believe this shows your enthusiasm for the role and helps build a positive rapport with the hiring team.
We think you need these skills to ace Website and Digital Content Specialist in London
Some tips for your application 🫡
Show Off Your Skills:Make sure to highlight your experience in content creation and storytelling. We want to see your portfolio of engaging, digital-first copywriting that showcases your ability to craft SEO-driven stories.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. This shows us you’re genuinely interested in the role.
Be Authentic:We love authentic stories! When writing your application, let your personality shine through. Share your passion for digital content and how you can contribute to enhancing student engagement.
Apply Through Our Website:For the best chance of success, make sure to apply through our website. It’s the easiest way for us to receive your application and ensures you don’t miss any important details!
How to prepare for a job interview at CHM-1
✨Know Your Content Inside Out
Before the interview, make sure you’re well-versed in your portfolio. Be ready to discuss specific pieces of content you've created, especially those that demonstrate your SEO skills and storytelling abilities. This will show your potential employer that you not only have the experience but also a passion for engaging digital content.
✨Research the Organisation
Dive deep into the organisation’s mission, values, and current marketing strategies. Understanding their approach to student engagement and recruitment will help you tailor your responses and show how you can contribute to their goals. Plus, it’ll impress them that you’ve done your homework!
✨Prepare for Scenario Questions
Expect questions about how you would handle specific content challenges or scenarios. Think about past experiences where you successfully increased engagement or improved content visibility. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly and effectively.
✨Showcase Your Analytical Skills
Since the role involves monitoring content performance, be prepared to discuss how you’ve used analytics tools in the past. Share examples of how you’ve interpreted data to inform content decisions and improvements. This will highlight your ability to drive measurable results through your work.
