At a Glance
- Tasks: Lead fundraising and marketing to generate £6-7 million annually for lifesaving services.
- Company: Join a dynamic charity providing critical care through air ambulance services.
- Benefits: Enjoy 25 days annual leave, pension contributions, and health care plans after probation.
- Other info: Hybrid working available post-probation; inclusive workplace valuing teamwork and compassion.
- Why this job: Make a real impact in your community while leading innovative fundraising campaigns.
- Qualifications: Proven experience in senior management and multi-channel marketing campaigns required.
The predicted salary is between 42000 - 50000 € per year.
Our client, a Helicopter Emergency Medical Service, is looking for a strategic and experienced Head of Mass Fundraising and Marketing to lead their integrated fundraising and marketing activity.
Location: Lincoln LN4. Hybrid working may be available upon completion of probation.
Hours: Full-Time, 37.5 per week.
Salary: £42,000 - £50,000 per annum, dependent upon skills and experience.
Contract: Permanent.
Reporting to: Director of Income and Engagement.
About the Employer:
This charity provides lifesaving critical care to the communities of Lincolnshire & Nottinghamshire, funded by public donations. If somebody is involved in a serious incident or suddenly taken ill, speed and time are of the essence. Giving a patient the best chance of survival, this charity's air ambulance crew effectively take the A&E department to the scene of the emergency. Recently rated outstanding by the Care Quality Commission across all five areas that were inspected – Safe, Caring, Effective, Responsive and Well led, they are a friendly, inclusive, and dynamic team focused on ensuring that they deliver the best possible service. The tie that binds them is their set of values – Teamwork. Respect. Innovation. Compassion (TRIC). They display these attributes in the way that they interact with the people they meet, from former patients and volunteers to their supporters and colleagues.
About the Role:
Reporting to the Director of Income and Engagement, you will drive sustainable income growth through regular giving, appeals and lottery programmes generating £6–£7 million annually. You will lead multi‑channel campaigns, oversee supporter care, insight and marketing, and develop high‑performing teams to strengthen supporter relationships and enhance the charity's brand. This permanent, full‑time role is based at the organisation's HQ and Airbase in Lincolnshire and plays a vital role in supporting this life‑saving service.
The successful candidate will have significant experience in a senior management role, in-depth knowledge of running regular giving, lottery and appeals fundraising programmes, significant experience in running multi-channel marketing campaigns that drive income growth, understanding of CRM Systems and experience of building supporter or customer journeys informed by data and insight. This role is based at the charity's Headquarters in Lincoln, with the option of hybrid working after a probationary period, requiring a minimum of three days per week in the office.
Benefits:
- Annual Leave of 25 days, which increases by 1 additional day per completed year of service up to a maximum of 30 days, in addition to bank holidays (pro rata for part time staff).
- Additional days leave for your birthday.
- Pension scheme includes 6% employer contributions, with 4% employee contribution.
- Access to a Health & Wellbeing Care Plan.
- Occupational Sick Pay Scheme.
- Life insurance at 3 times your annual salary.
Closing date: 25th May 2026.
Interview date: Week commencing 1st June 2026.
N.B. The right is reserved to close this vacancy early if sufficient applications are received.
A full driving licence and access to a vehicle (or equivalent) is required for this role.
Our client is an equal opportunities employer and aims to ensure all applicants are treated fairly and equitably regardless of gender, race, colour, ethnicity, age, disabilities, social economic background, religious or political beliefs, marital status, maternity or paternity, or sexual orientation.
Please note that this employer is currently unable to sponsor applicants for work visas in the UK. Therefore, you must have the right to work in the UK to be considered for this position. Applications from candidates who require visa sponsorship will not be considered.
No agencies please.
Head of Mass Fundraising and Marketing employer: CHM-1
As a leading Helicopter Emergency Medical Service, our client offers a rewarding opportunity for the Head of Mass Fundraising and Marketing to make a significant impact in the community. With a strong focus on teamwork, respect, innovation, and compassion, employees thrive in a supportive and inclusive environment that prioritises personal and professional growth. The role is based in Lincoln, where you can enjoy a hybrid working model, generous annual leave, and a comprehensive benefits package, all while contributing to a life-saving mission.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Mass Fundraising and Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the charity sector, especially those involved in fundraising and marketing. Attend events or webinars where you can connect with potential colleagues or mentors who can give you insider tips.
✨Tip Number 2
Showcase your passion for the cause! When you get the chance to chat with interviewers, make sure to express why you care about their mission. Share personal stories or experiences that relate to their work – it’ll help you stand out!
✨Tip Number 3
Prepare for those tricky questions! Think about how your past experiences align with the role's requirements. Be ready to discuss specific campaigns you've led and the impact they had on income growth – numbers speak volumes!
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email to express your appreciation for the opportunity. It shows professionalism and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Head of Mass Fundraising and Marketing
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in mass fundraising and marketing. We want to see how your skills align with the charity's mission and values, so don’t hold back on showcasing your relevant achievements!
Showcase Your Leadership Skills:As a Head of Mass Fundraising and Marketing, you'll need to demonstrate your ability to lead teams effectively. Share examples of how you've built high-performing teams and driven successful campaigns in your previous roles. We love to see strong leadership in action!
Be Data-Driven:Since this role involves understanding CRM systems and data insights, make sure to mention any experience you have with data analysis and how it has informed your fundraising strategies. We’re all about using data to enhance supporter journeys and drive income growth!
Apply Through Our Website:Don’t forget to apply through our website for a smoother application process! It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need to complete your application there.
How to prepare for a job interview at CHM-1
✨Know the Mission
Before your interview, dive deep into the charity's mission and values. Understand how they provide critical care and the impact of their work in the community. This will not only help you align your answers with their goals but also show your genuine interest in their cause.
✨Showcase Your Experience
Prepare to discuss your previous experience in fundraising and marketing. Be ready to share specific examples of successful campaigns you've led, especially those that involved multi-channel strategies. Highlight how your efforts drove income growth and strengthened supporter relationships.
✨Data-Driven Insights
Since the role requires understanding CRM systems and data insights, come prepared with examples of how you've used data to inform your strategies. Discuss how you've built supporter journeys based on insights and how this has positively impacted fundraising outcomes.
✨Ask Thoughtful Questions
At the end of the interview, have a few insightful questions ready. Ask about their current fundraising challenges or how they measure the success of their campaigns. This shows you're not just interested in the role but also in contributing to their ongoing success.
