At a Glance
- Tasks: Lead marketing strategy to drive global enrolment and brand growth.
- Company: Dynamic higher education provider with a focus on practical, future-ready education.
- Benefits: Competitive salary, hybrid working, and opportunities for professional development.
- Other info: Join a high-performing team in a vibrant London setting.
- Why this job: Shape a fast-growth brand and make a measurable impact in education.
- Qualifications: Proven senior marketing leadership experience and strong commercial acumen.
The predicted salary is between 70000 - 80000 € per year.
Lead our client's marketing to shape a fast-growth brand, drive global enrolment, and deliver measurable impact through data-driven, collaborative leadership.
Reports to: Executive Director of Enrolment Management
Salary: £70,000 - £80,000 per annum, depending on experience
Hours: Full Time
Contract: Permanent
Location: Central London (hybrid working)
About the Employer
Our client is an independent, UK-accredited provider of higher education focused on delivering world-class opportunities to students who are seeking a practical, future-ready education, drawing on curriculum from one of the world’s top universities in Arizona, USA.
About The Role
This is a rare opportunity to shape and scale the marketing strategy of a high-growth international higher education brand in London. The Head of Marketing is a hands-on, strategic leadership role responsible for developing and executing this organisation's brand and demand generation strategy, driving growth in global student enrolment, market share, and brand awareness. This role combines strategic leadership with data-driven execution and ensures that all marketing activity delivers measurable commercial impact across multiple international and domestic market segments, with direct accountability for marketing contribution to enrolment and revenue targets.
Key Responsibilities
- Brand, Positioning & Compliance
- Marketing & Communications
- Content Strategy, Governance & Performance
- Data, Insight & Optimisation
- Marketing Operations & Integration
- Leadership & Team Management
Key Relationships
- Work closely with senior leadership and key strategic partners, including our client's organisation, Cintana, and Kaplan, to align marketing with institutional priorities and market dynamics, and ensure brand compliance and oversight of messaging and creative execution across markets.
- Partner with the Head of International Recruitment, Head of Domestic Enrolment & WP, and Head of Admissions and Immigration Compliance to deliver a seamless end-to-end student journey.
- Manage relationships with marketing agencies and freelancers to supply paid media, creative, website, print, and other marketing support, including running selection and appointment processes from time to time.
The successful candidate will have a demonstrable track record in senior marketing leadership roles with proven delivery of measurable commercial results, deep experience across brand, digital, events, and performance marketing in complex, multi-channel environments, strong commercial acumen, with experience managing budgets and delivering and measuring ROI. Experience leading and developing high-performing teams in higher education marketing and complex matrix organisational contexts is essential. They will have proven expertise in developing and executing marketing strategies across multiple international markets and in building or scaling a brand in a growth or start-up environment. They will have extensive experience managing agencies and external partners, a deep understanding and experience of delivering marketing campaigns in compliance with the UK higher education regulatory framework, with a strong understanding of CRM systems, marketing automation, and data-driven marketing. A Bachelor’s or Master’s degree in marketing or a related discipline is desirable.
Success in this role will look like the achievement of agreed lead generation and enrolment targets, a measurable improvement in campaign performance and marketing ROI, and a growth in brand awareness and market share in priority regions. There will be a demonstrable marketing contribution to increased lead-to-enrolment conversion rates, the establishment of a high-performing, data-driven marketing function, supporting institutional strategy and planning, and enhanced positioning of the organisation as a distinctive international Higher Education provider.
Closing date for applications: Friday 29th May 2026
Interested? To find out more information, please click the apply button. You will be taken to a simple CHM Recruit form and then redirected to complete your application for this position. This role is exempt from the Rehabilitation of Offenders Act 1974. In addition, you are required to submit to a Disclosure and Barring Service (DBS) check. No agencies please.
Head of Marketing employer: CHM-1
Our client offers an exceptional work environment in Central London, combining a commitment to innovative higher education with a collaborative and data-driven marketing approach. Employees benefit from hybrid working arrangements, competitive salaries, and opportunities for professional growth within a dynamic, fast-paced organisation that values strategic leadership and measurable impact. Join a team dedicated to shaping the future of education while enjoying the vibrant culture and resources of one of the world's leading cities.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who have experience in higher education. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past marketing successes, especially any data-driven campaigns you've led. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can help them achieve their enrolment and brand awareness goals. We want to see your passion for their mission!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in brand strategy, data-driven marketing, and team leadership. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in marketing and how you can drive growth for our client. Keep it engaging and personal!
Showcase Your Data Skills:Since this role is all about measurable impact, make sure to showcase your experience with data-driven marketing. Include any tools or methodologies you've used to track performance and optimise campaigns.
Apply Through Our Website:We encourage you to apply through our website for a smooth application process. It’s super easy! Just click the apply button and follow the steps to submit your application. We can't wait to hear from you!
How to prepare for a job interview at CHM-1
✨Know Your Numbers
As the Head of Marketing, you'll need to demonstrate your ability to drive measurable results. Brush up on key metrics related to enrolment, ROI, and campaign performance. Be ready to discuss specific examples where you've successfully improved these figures in previous roles.
✨Showcase Your Strategic Mindset
This role requires a blend of strategic leadership and hands-on execution. Prepare to talk about how you've developed and executed marketing strategies in complex environments. Use real-life scenarios to illustrate your thought process and decision-making skills.
✨Familiarise Yourself with Compliance
Understanding the UK higher education regulatory framework is crucial. Make sure you can discuss how you've navigated compliance in past marketing campaigns. This will show that you're not just creative but also responsible and informed.
✨Highlight Team Leadership Experience
You'll be leading a team, so it's important to convey your experience in developing high-performing teams. Share examples of how you've motivated and guided your team to achieve marketing goals, especially in a fast-paced, growth-oriented environment.
