At a Glance
- Tasks: Create engaging, SEO-driven content for web, email, and social media to boost student engagement.
- Company: Independent UK-accredited higher education provider with a focus on practical learning.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: On-campus presence required, with potential for hybrid working; excellent career development opportunities.
- Why this job: Make a real impact by crafting stories that resonate with students and enhance their journey.
- Qualifications: Experience in digital content creation, storytelling, and understanding of SEO principles.
The predicted salary is between 45000 - 45000 € per year.
Join our client as a Digital Content Specialist to craft engaging, SEO-driven stories across web, email and social to boost recruitment, engagement and student journeys.
About the Employer
Our client is an independent, UK-accredited provider of higher education focused on delivering world-class opportunities to students who are seeking a practical, future-ready education, drawing on curriculum from one of the world’s top universities in Arizona, USA.
About The Role
The Digital Content Creator is responsible for developing and delivering content that supports this organisation's marketing and recruitment activity across digital channels. The role ensures that content is structured, purposeful, and aligned with student engagement and conversion objectives. This includes website, SEO, CRM, email, and social content, with a strong focus on ensuring that content supports both visibility and decision-making. The postholder will work closely with marketing and recruitment teams to ensure consistency, accuracy, and alignment with institutional messaging and compliance requirements. This role requires a regular on-campus presence of up to five days per week, including evenings and weekends, to ensure comprehensive coverage of the full student experience.
Key Responsibilities
- Content Planning and Delivery
- Website and SEO Content
- Email and CRM Content
- Storytelling and Campus Content Creation
- Social Media and Community Management
- Earned and Non-Traditional Media
- Campaign Support
- Content Governance
Key Relationships
- Head of Marketing
- Digital Marketing Lead
- Marketing & Events Associate
- International Recruitment Team
- Domestic and Widening Participation Recruitment Team
- Academic staff and faculty subject matter experts
- Current students and alumni
- Enrolment Advisers and Registry teams
- External agencies (creative, video, photography and digital)
The successful candidate will have significant experience in content creation and storytelling, across a range of digital channels, excellent written communication, with a portfolio of engaging, digital-first copywriting, an understanding of SEO principles and how to integrate SEO into copywriting and content structure, experience using social media and/or digital analytics tools to monitor content performance and inform optimisation, experience planning, creating, and delivering organic social media content across multiple platforms, including content calendars, with an understanding of engagement and audience growth and will be highly effective at building relationships across diverse stakeholder groups, with the ability to gain trust, encourage participation, and extract authentic stories from students, academics, and staff with a good understanding of audience engagement and content effectiveness.
With the ability to interpret performance data and translate insight into content improvements, excellent organisational skills combined with the ability to prioritise multiple content streams and projects in a fast-paced environment, a Bachelor’s degree or equivalent experience and desirable skills in using a Content Management System (CMS), photography and composition, brand governance, experience identifying and securing earned content opportunities and an understanding of brand governance.
Success in this role will look like:
- Consistently high-performing digital content that drives measurable engagement across website, social, and email channels
- Improved visibility and discoverability of the organisation's content
- Strong audience engagement across social platforms
- Demonstrable contribution of content activity to enquiry generation, application intent, and conversion outcomes
- High-quality, consistent, and brand-aligned content delivered across all channels.
Closing date for applications: Friday 29th May 2026
Interested? To find out more information, please click the apply button. You will be taken to a simple CHM Recruit form and then redirected to complete your application for this position.
This role is exempt from the Rehabilitation of Offenders Act 1974. In addition, you are required to submit to a Disclosure and Barring Service (DBS) check. No agencies please.
Digital Content Specialist employer: CHM-1
Our client is an exceptional employer, offering a vibrant work culture in the heart of Central London, where creativity and collaboration thrive. With a strong focus on employee growth, they provide opportunities for professional development and engagement in meaningful projects that shape the student experience. The role of Digital Content Specialist not only allows you to craft impactful narratives but also positions you within a supportive team dedicated to delivering world-class education.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Specialist
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with current employees at the organisation. We all know that sometimes it’s not just what you know, but who you know that can help you land that Digital Content Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital content creation. Make sure it’s easy to navigate and showcases your storytelling abilities across different platforms. We want to see how you can engage audiences and drive results!
✨Tip Number 3
Prepare for interviews like a pro! Research the company and its values, and think about how your experience aligns with their goals. We suggest practising common interview questions and coming up with examples of how you’ve used SEO and content strategies effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s super straightforward and ensures your application gets the attention it deserves. Plus, we’re always looking for passionate individuals who can contribute to our mission of delivering top-notch education opportunities.
We think you need these skills to ace Digital Content Specialist
Some tips for your application 🫡
Show Off Your Storytelling Skills:As a Digital Content Specialist, storytelling is key! Make sure your application showcases your ability to craft engaging narratives. Use examples from your past work that highlight how you’ve created compelling content that resonates with audiences.
SEO is Your Best Friend:Don’t forget to sprinkle in some SEO magic! Highlight your understanding of SEO principles and how you've integrated them into your content. This will show us that you know how to make content not just engaging, but also discoverable.
Tailor Your Application:Make your application personal! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to align their background with what we’re looking for.
Apply Through Our Website:We encourage you to apply through our website for a smooth process. It’s super easy! Just click the apply button and follow the steps. We can’t wait to see what you bring to the table!
How to prepare for a job interview at CHM-1
✨Know Your Content Inside Out
Before the interview, make sure you have a solid understanding of your own portfolio. Be ready to discuss specific pieces of content you've created, how they performed, and the strategies you used to optimise them for SEO. This will show your expertise and passion for digital content.
✨Research the Employer's Digital Presence
Take some time to explore the employer's website and social media channels. Identify what type of content they produce and think about how you could enhance their current strategies. Bringing fresh ideas to the table during the interview will demonstrate your initiative and understanding of their brand.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like improving engagement on a particular platform or creating content for a new campaign. Think through your past experiences and be ready to share examples that highlight your problem-solving skills and creativity.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, be prepared to discuss how you've successfully collaborated in the past. Share examples of how you built relationships with stakeholders and how you gathered insights to create compelling content that resonates with audiences.
