CULTIVATE A BETTER WORLD
Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.
THE OPPORTUNITY
At Chipotle, digital is a key driver of our growth. More of our guests discover us, order and come back through the experiences we design. We're looking for a Senior Director of Digital Design to set a new standard for what a restaurant brand's digital experience can be. That means beautifully crafted, easy to use, and built for AI from the start. You will lead the design vision and craft across mobile, web, Chipotle Rewards, catering, marketplace and CRM. You'll also define what comes next: experiences that are conversational, personalized and powered by AI agents, where guests can order the way they talk, the app anticipates what they want, and every interaction feels unmistakably Chipotle. This leader is both a hands‑on design executive and someone who changes how the team works. You'll raise the craft bar and modernize how design gets done, using AI-native tools, prototyping in code, and close partnership with Product, Engineering, Data Science and Brand. Reporting to the Chief Digital Officer, you'll lead Product Design, UX Research, Design Systems and Design Operations.
WHAT YOU'LL DO
- AI Forward Experience Vision: Define and champion Chipotle's long-term digital experience vision, with AI as a core design material, not a bolt-on feature.
- Design the next generation of guest interactions: conversational and voice ordering, agentic experiences (including ordering through third‑party AI assistants), proactive recommendations and interfaces that adapt to each guest. Partner with Data Science and Engineering to turn model capabilities into intuitive, measurable guest value.
- Set the principles for trustworthy AI experiences: transparency, guest control, graceful failure, accessibility and privacy by design.
- Design Excellence & Craft: Own the quality bar for every digital touchpoint, including interaction design, motion, content and performance. This covers ordering, Rewards, catering, marketplace and new products that grow acquisition, conversion, frequency and retention.
- Run a rigorous critique culture where craft and business results go hand in hand. Partner with Brand and Marketing so every experience feels unmistakably Chipotle.
- AI-Native Design Operations: Rebuild the design workflow around AI, including generative exploration, rapid prototyping in code, AI-assisted research synthesis and automated design-to-code handoff. The goal is to cut the time from idea to shipped experience from weeks to days.
- Set clear, responsible guidelines for how the team uses AI tools, and measure the gains in speed and quality.
- Design Systems & Governance: Own Chipotle's digital design language and a scalable, cross-platform design system with AI-generated and dynamic UI built in. Treat WCAG AA or higher as the baseline.
- Make the design system the fastest path to quality for designers and engineers, measured by adoption, consistency and delivery speed.
- Customer Insight & Experimentation: Build a best-in-class UX research practice that combines qualitative depth, behavioral data and AI-powered insight at scale.
- Make experimentation (A/B, multivariate and rapid concept testing) part of how design decisions get made. Find and size the opportunities with the biggest impact on guests and the business.
- Team Leadership: Build and lead a world-class, multidisciplinary design organization. Attract and develop top talent, growing the team's craft, AI fluency and business and product sense.
- Serve as the voice of the guest experience across the enterprise, influencing senior leaders in Product, Engineering, Marketing, Operations and Restaurant Support.
WHAT YOU'LL BRING TO THE TABLE
- 15+ years in digital product and experience design, including 5+ years leading multidisciplinary design teams and managing managers.
- A portfolio showing exceptional craft and a track record of shipping high-scale consumer experiences in retail, hospitality, e-commerce or technology.
- Hands‑on experience designing AI-powered products (conversational interfaces, personalization, recommendations or agentic experiences) and a clear point of view on where AI-driven experience design is heading.
- Fluent in modern, AI-assisted design tools and workflows. Comfortable prototyping in code or with AI tools.
- Proven ability to tie design work to business outcomes and lead with data and experimentation.
- Strong executive presence, storytelling skills and cross-functional influence.
- Deep expertise in design systems, accessibility and service design across digital and physical touchpoints.
Sr. Director, Digital Design employer: Chipotle
Chipotle is an exceptional employer that prioritises the growth and development of its team members, offering a unique opportunity to learn the ins and outs of restaurant management while contributing to a mission of cultivating a better world. With comprehensive benefits including medical, dental, and vision insurance, as well as tuition assistance and a quarterly bonus program, employees are supported both personally and professionally. The vibrant work culture fosters a passion for hospitality and teamwork, making it an ideal environment for those looking to advance their careers in the fast-paced food industry.
