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- Tasks: Drive customer engagement and growth through data-led CRM strategies and creative ideation.
- Company: Join Chip, a fast-growing fintech startup revolutionising wealth management.
- Benefits: Enjoy competitive pay, flexible hours, and perks like private medical insurance and fitness benefits.
- Why this job: Make a real impact in a dynamic environment while shaping the future of finance.
- Qualifications: Experience in CRM strategy and a passion for data-driven decision making.
- Other info: Be part of a diverse team that values creativity, collaboration, and fun!
The predicted salary is between 36000 - 60000 £ per year.
We're looking for a CRM Strategist to drive Chip's customer engagement and growth strategy through data-led planning, ideation, and cross-functional collaboration. This role sits at the centre of our CRM function, defining how we use lifecycle communications to deliver against our North Star Metrics and ensuring CRM is aligned with our wider product and growth goals.
You will translate business objectives into actionable CRM initiatives, lead workshops to shape new ideas, and work closely with Product, Growth, and Data squads to ensure CRM delivers measurable impact. You will also own performance reporting and dashboards, ensuring the team's work is visible, optimised, and grounded in insight.
This is a strategic role for someone who loves combining creativity with data — a thinker and planner who can see the big picture, understand customer journeys, and shape how we communicate across the lifecycle.
What you can expect to be doing:
- Strategy & Planning
- Define and own specific CRM strategies in line with company goals and North Star Metrics (NSM).
- Translate business and product objectives into clear, testable CRM initiatives.
- Lead ideation workshops to generate new lifecycle and growth campaigns.
- Build quarterly roadmaps that align CRM initiatives with product releases and squad priorities.
- Provide strategic briefs and direction to CRM Production and Operations teams for campaign build.
- Performance & Insight
- Create and maintain dashboards to monitor CRM performance, ensuring visibility across teams.
- Report regularly on CRM performance against NSM, highlighting insights and actions.
- Set hypotheses, define success metrics, and oversee test-and-learn frameworks.
- Partner with Data and Analytics to identify trends, opportunities, and areas for optimisation.
- Deliver presentations and updates to stakeholders, representing CRM's contribution to growth.
- Collaboration & Leadership
- Act as the strategic voice of CRM for your vertical.
- Collaborate with Product, Growth, and Marketing to align lifecycle communications with user experience.
- Provide final approval and sign-off for strategic CRM-led communications initiatives.
What we're looking for:
- Proven experience in CRM or Lifecycle Marketing strategy, ideally within a high-growth or fintech environment.
- Strong understanding of CRM platforms (Braze experience a plus) and lifecycle automation.
- Analytical mindset with experience in performance reporting, dashboards, and data interpretation.
- Comfortable developing and testing hypotheses, designing experiments, and interpreting results.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Strong planning and organisational skills, capable of managing multiple projects and priorities.
- Collaborative and creative, with a passion for understanding customer behaviour and improving engagement.
What we're really looking for:
Someone with a genuine interest in Chip and is excited about being part of a fast-growing company and our mission to build the investment super app of the future.
Although we're in the financial space, and under the scrutiny that comes with it, the current marketing team works well together, and even sometimes with a smile. We want a real person, with interests outside of work, to join our team.
Working Hours
Monday to Thursday: 9:00 AM – 6:00 PM
Friday: 8:00 AM – 4:00 PM (Start your weekend early!)
Enjoy a structured yet balanced workweek, with an early Friday finish to kickstart your weekend!
PERKS
- Discretionary Performance-Related Bi-Annual Bonus of up to 10% (Cash) and 5% (Shares) based on your gross annual salary.
- Workplace pension scheme - We invest in your future with a workplace pension scheme, contributing 5% on earnings up to £50,000.
- Private medical insurance (medical history disregarded).
- Employee Assistance Programme.
- Cycle to work scheme.
- Season ticket loan.
- Free ChipX subscription for UK-based employees.
- Flexible working arrangements.
- 28 days holiday plus bank holidays, plus the days between Christmas and New Year.
- Annual training budget for courses, workshops, or conferences to help you advance your career.
- £30 per month Chip Fitness Benefit to suit your Mental/Physical Wellbeing.
- Company laptop.
- Opportunity to have a huge impact on our product while fast-tracking your knowledge, responsibility and skills in a high-growth fintech startup.
Our Interview Process:
- Video screen with someone from our Talent team.
- Video interview with the hiring manager.
- Short take home task.
- Final interview with SVP of Growth.
About Chip
Chip's mission is to make your life wealthy. We're building the wealth super app of the future. An app to build your long-term wealth across savings, investments and pensions.
Chip serves over 400,000 active customers and looks after over £6 billion in assets. These customers trust us to build the most amazing product we can, so working at Chip comes with real purpose.
Chip is being built by a fast-growing team of designers, developers, customer service professionals, marketers, banking experts, and entrepreneurs.
Our vision
To be the most personal digital wealth manager in the UK.
Who we are
Chip has a creative and diverse team of 180, from all different backgrounds and industries. We're driven and passionate people, but no one takes themselves too seriously.
Our Values
- Be ACCOUNTABLE
- Everything you do matters, care about the end result.
- Challenge the norm, disagree, yet commit to making it happen once a decision has been made.
- Do the best job possible.
- Be BOLD
- Share our ambition and do your bit to achieve it.
- Innovate: challenge the norm, break the mould and make it happen.
- Set goals that truly align with our mission.
- Do your best for our customers.
- Be COLLABORATIVE
- Work cross-functionally - we win as a team.
- Build strong relationships based on trust.
- Treat others fairly and respectfully.
- Hold others to account, be supportive and inclusive.
- Have fun together.
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work.
CRM Strategist in London employer: Chip
Contact Detail:
Chip Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Strategist in London
✨Tip Number 1
Get to know Chip! Research our mission, values, and recent projects. When you show genuine interest in what we do, it’ll shine through in your conversations and make you stand out.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral — which is always a bonus!
✨Tip Number 3
Prepare for those interviews! Think about how your skills align with our CRM strategies and be ready to share examples of your past successes. Practice makes perfect, so run through potential questions with a friend.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Chip.
We think you need these skills to ace CRM Strategist in London
Some tips for your application 🫡
Show Your Passion for CRM: When you're writing your application, let your enthusiasm for CRM shine through! We want to see that you genuinely care about customer engagement and growth strategies. Share any relevant experiences or projects that highlight your love for this field.
Be Data-Driven: Since this role is all about data-led planning, make sure to include specific examples of how you've used data to drive decisions in your past roles. We’re looking for someone who can translate numbers into actionable insights, so don’t hold back on the metrics!
Tailor Your Application: Take a moment to customise your application for us. Reference our North Star Metrics and how your skills align with our goals. This shows that you’ve done your homework and are serious about joining our team at Chip.
Keep It Conversational: While we appreciate professionalism, we also love a bit of personality! Write your application in a way that feels natural to you. Share a fun story or an interesting fact about yourself that relates to the role. We want to get to know the real you!
How to prepare for a job interview at Chip
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools, especially if you have experience with platforms like Braze. Brush up on how lifecycle communications can drive customer engagement and growth, as this will be key in your discussions.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with performance reporting and data interpretation. Bring examples of how you've used data to inform your CRM initiatives and how you’ve measured their success. This will demonstrate your analytical mindset and ability to translate insights into actionable strategies.
✨Be Ready to Collaborate
Since this role involves working closely with Product, Growth, and Data teams, think of examples where you’ve successfully collaborated across functions. Highlight your communication skills and how you’ve influenced stakeholders to align on CRM initiatives.
✨Bring Your Personality
Chip values authenticity, so don’t shy away from sharing a bit about yourself outside of work. Whether you’re a gamer, musician, or have a quirky hobby, let your personality shine through. This will help you connect with the team and show that you’re a good cultural fit.
