CRM Build Lead

We’re looking for a CRM Build Lead to build and run Chip’s in-house CRM studio, a centre of excellence responsible for flawless campaign execution, world-class QA, and the technical optimisation of all growth-related communications in Braze. This is a senior, hands-on leadership role. You’ll oversee the end-to-end delivery of our growth communications across email, in-app, push, and content cards, ensuring every message is built to the highest standard, delivered to the right audience, and grounded in best-practice technical set-up. You’ll guide a small team, establish robust production workflows, and drive continuous improvements across our build components and QA processes. You’ll partner closely with Growth, Product, Data, and Engineering, translating strategy into seamless execution, while ring-fencing the wider CRM Team from operational and service comms work, allowing the team to focus exclusively on driving growth outcomes. This is an exciting opportunity to shape the future of CRM at one of the UK’s fastest-growing fintechs.

What you can expect to be doing:

• Leadership & Ownership
  • Lead and develop Chip’s dedicated CRM Production Team, overseeing workflow, prioritisation, and team development.
  • Translate growth strategies into precise, timely, and technically flawless CRM execution.
  • Establish and enforce best-practice standards across build, execution and QA.
• Execution Excellence
  • Own the build, testing, and deployment of all growth-focused campaigns and automations in Braze.
  • Design and maintain modular components, templates, and naming conventions that enhance speed and consistency.
  • Ensure every campaign meets strict technical, regulatory, and performance requirements.
• Quality Assurance & Deliverability
  • Implement a rigorous multi-stage QA framework covering logic, data, rendering, targeting, and tracking.
  • Partner with CRM Operations to ensure attributes, events, and catalogues are reliable and scalable.
• Optimisation & Innovation
  • Identify opportunities to enhance the performance, efficiency, or sophistication of our CRM output.
  • Explore and implement new Braze features, integrations, and technical advancements that elevate our growth communications.
  • Drive A/B testing structure, documentation, and optimisation frameworks across journeys and channels.
• Cross-functional Collaboration
  • Work with Growth to interpret briefs and convert strategy into precise technical implementations.
  • Provide clear communication around timelines, dependencies, blockers, and delivery expectations.

What we’re looking for:

• Demonstrable experience in CRM production, operations, or technical marketing — ideally in a high-growth, data-driven environment.
• Deep, hands-on knowledge of Braze (certification a plus), including Canvas, Liquid, segmentation, catalogues, and data structures.
• Strong understanding of CRM QA, deliverability principles, and multi-channel communication build processes.
• Confident working with data (SQL, Liquid, JSON, event structures) and partnering with technical teams.
• Proven ability to manage, mentor, or lead a small team, with strong organisational and prioritisation skills.
• Detail-obsessed, reliable, and driven to build systems that scale.
• Curious, proactive, and passionate about elevating the standard of CRM craft within an organisation.

What we’re really looking for:

Someone with a genuine interest in Chip and is excited about being part of a fast-growing company and our mission to build the investment super app of the future. Although we’re in the financial space, and under the scrutiny that comes with it, the current marketing team works well together, and even sometimes with a smile. We’re sure you’ve got the technical skills, otherwise, you would have stopped reading by now, so let us be clear on what will make us want to work with you. We want a real person, with interests outside of work, to join our team. You could be a dancer, a gamer, a musician, a parent, a hockey fan, or even that one person that still writes Twilight fan-fiction. Doesn’t matter to us. At the interview stages, we will be looking for empathy, eq, fun stories, and the ability to smile even when things are tough.

Working Hours:

Monday to Thursday: 9:00 AM – 6:00 PM
Friday: 8:00 AM – 4:00 PM (Start your weekend early!) Enjoy a structured yet balanced workweek, with an early Friday finish to kickstart your weekend!

PERKS:

• Discretionary Performance-Related Bi-Annual Bonus of up to 10% (Cash) and 5% (Shares) based on your gross annual salary.
• Workplace pension scheme – We invest in your future with a workplace pension scheme, contributing 5% on earnings up to £50,000.
• Private medical insurance (medical history disregarded).
• Employee Assistance Programme.
• Cycle to work scheme.
• Season ticket loan.
• Free ChipX subscription for UK-based employees.
• Flexible working arrangements.
• 28 days holiday plus bank holidays, plus the days between Christmas and New Year.
• Annual training budget for courses, workshops, or conferences to help you advance your career.
• £30 per month Chip Fitness Benefit to suit your Mental / Physical Wellbeing.
• Company laptop.
• Opportunity to have a huge impact on our product while fast-tracking your knowledge, responsibility and skills in a high-growth fintech startup.

Our Interview Process:

• Video screen with someone from our Talent team.
• Video interview with the hiring manager.
• Short take home task.
• Final interview with SVP of Growth.

About Chip:

Chip’s mission is to make your life wealthy. We're building the wealth super app of the future. An app to build your long-term wealth across savings, investments and pensions. We use technology to break down barriers so users can invest like the ultra-wealthy, giving them one simple place to manage, grow and protect their wealth. The Sunday Times listed Chip as the 6th fastest growing tech company in Britain… and we’re not slowing down. Chip serves over 400,000 active customers and looks after over £6 billion in assets. These customers trust us to build the most amazing product we can, so working at Chip comes with real purpose.

Chip is being built by a fast-growing team of designers, developers, customer service professionals, marketers, banking experts, and entrepreneurs. Our funding story though is a little different. Chip is one of the most crowd-funded businesses in Europe, having raised over £50 million from 29,000 investors, over 9 years. Crowdfunding is in our DNA and only Brewdog has more investors than Chip.

Our vision: To be the most personal digital wealth manager in the UK.

Who we are: Chip has a creative and diverse team of 180, from all different backgrounds and industries. We’re driven and passionate people, but no one takes themselves too seriously. Don’t just take our word for it. We have a few awards under our belt, including Best Personal Finance App at the 2022, 2024 & 2025 British Bank Awards.

Equal Opportunities: We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.