At a Glance
- Tasks: Lead web strategy and optimise growth for our innovative wealth app.
- Company: Join Chip, a cutting-edge fintech startup focused on personal digital wealth management.
- Benefits: Enjoy a competitive salary, flexible working, and a generous holiday allowance.
- Other info: Great career advancement opportunities and a supportive team culture.
- Why this job: Make a real impact in a fast-paced environment while developing your skills.
- Qualifications: Proven experience in web growth, SEO, and team leadership.
The predicted salary is between 65000 - 65000 £ per year.
Описание
At Chip, our mission is to build the most personal digital wealth manager.
One place to build long-term wealth across savings, investments and pensions. getchip. uk is where many people meet Chip for the first time, and more and more of them arrive via an AI assistant’s answer before they ever see a search results page.
As Head of Web, you’ll own the website as a growth channel: how it’s found, how it converts, and how it hands people into the app and our CRM.
- Задачи
- Setting the website strategy and roadmap, and owning the targets behind it: organic traffic, sign-ups and cost per acquired member
- Leading and developing a team of two, setting clear priorities and helping them grow their craft
- Leading SEO and GEO, so Chip ranks in Google and is cited accurately in Chat GPT, Gemini, Perplexity and Claude
- Running a continuous conversion programme across landing pages, product pages and sign-up journeys, with a clear test backlog and honest readouts
- Keeping the site fast, accessible and technically sound, from Core Web Vitals and structured data to analytics and tagging
- Building web-powered CRM: data capture, identity and event flows from the site into Braze, so the path from first visit to first deposit is joined up
- Partnering with paid growth on landing pages and attribution, and with Brand to keep every page premium and on message
- Working with Compliance so financial promotions on the site are approved quickly, and shaping a process that keeps pace with a high testing cadence
- Using AI tooling to ship more pages, more tests and better content with a lean team
- Требования
- A track record leading web, SEO or growth for a consumer digital business, with results you can point to
- Experience managing and developing people, or a strong appetite to step up into it
- Strong SEO knowledge, technical and content, plus a considered point of view on GEO and where search is heading
- Hands-on CRO experience: designing, running and analysing experiments at pace
- Growth marketing instincts, with fluency in funnels, attribution, CAC and LTV
- Experience connecting web to CRM, ideally with Braze or a similar platform
- Comfort with data in GA4, Big Query, Looker or similar (SQL is a bonus)
- The ability to make a clear case and bring Product, Engineering and Compliance with you
- Будет плюсом: Experience in fintech, wealth or financial services; Webflow expertise (our site runs on it); Experience working within FCA financial promotion rules
- Условия
- Monday to Thursday: 9:00 AM – 6:00 PM
- Friday: 8:00 AM – 4:00 PM (Start your weekend early!)
- Discretionary Performance-Related Annual Bonus.
- Workplace pension scheme - We invest in your future with a workplace pension scheme, contributing 5% on earnings up to £50,000.
• Plan ahead with confidence while you grow your career!
- Private medical insurance (medical history disregarded)
- Employee Assistance Programme
- Cycle to work scheme
- Season ticket loan
- Free Chip X subscription for UK-based employees
- Flexible working arrangements
- 28 days holiday plus bank holidays, plus the days between Christmas and New Year
- Annual training budget for courses, workshops, or conferences to help you advance your career.
- £30 per month Chip Fitness Benefit to suit your Mental/Physical Wellbeing
- Company laptop
- Opportunity to have a huge impact on our product while fast-tracking your knowledge, responsibility and skills in a high-growth fintech startup
Web marketing manager for a wealth app employer: Chip – your wealth app
Chip is an exceptional employer, offering a vibrant work culture that values collaboration and innovation. With a focus on employee growth, we provide ample opportunities for professional development through training budgets and flexible working arrangements, all while enjoying a balanced workweek with early finishes on Fridays. Join us in our mission to revolutionise wealth management in a supportive environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Web marketing manager for a wealth app
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Chip – your wealth app and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Chip – your wealth app are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Chip – your wealth app on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Chip – your wealth app. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Web marketing manager for a wealth app
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Chip – your wealth app. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Chip – your wealth app:Show us that you’ve done your homework! In your application, briefly mention what you admire about Chip – your wealth app’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Chip – your wealth app
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Chip – your wealth app will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Chip – your wealth app, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
