At a Glance
- Tasks: Lead CRM marketing to activate, retain, and grow customer value using AI.
- Company: Join Chip, a fast-growing fintech on a mission to build wealth for everyone.
- Benefits: Competitive salary, performance bonuses, flexible working, and 28 days holiday.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in a pivotal role during an exciting growth phase.
- Qualifications: Experience in CRM strategy, strong analytical skills, and hands-on with Braze.
The predicted salary is between 100000 - 100000 £ per year.
At Chip, our mission is to make our customers wealthier: one app to build long-term wealth across savings, investments and pensions.
We're looking for a CRM leader who runs lifecycle as a profit centre, not a send calendar.
The kind of person who knows that activation, retention and cross sell are where the economics of a wealth business are actually realised, and who can prove it with numbers rather than opens and clicks.
Someone as comfortable interrogating cohort retention and cross sell margin in a finance review as they are pushing a build team to ship a smarter journey.
Someone who has run CRM across strategy, build and operations, and wants to do it again, this time with AI built into the core of how the function works.
Because at Chip, we're heading into the most consequential year in our history: pensions launching, an AI wealth agent in development, and a major multi year Channel 4 TV partnership just beginning.
Acquisition brings customers in.
CRM is what turns them into activated, retained, multi product customers who pay back, and we're hiring a Head of CRM to own that.
Role You'll lead Chip's CRM and lifecycle function, a team of around five spanning strategy, build and operations, with real authority over how we activate, retain and grow the value of every customer.
You own the roadmap, the numbers, and the platform.
You report to the SVP Marketing.
How we'll work together You own the machine: the lifecycle strategy, the team, the build backlog, the operating rhythm, and the retention and cross sell numbers that come out of it.
In practice, that means you decide which journeys we build, how we sequence them, and how we prove their impact.
You'll be challenged on those calls by a marketing leadership that thinks in unit economics, and you'll be expected to bring a point of view and defend it.
If you want the mandate to build a genuinely modern lifecycle function, this is that role.
If you want to be handed a send calendar, it isn't.
Key Responsibilities
- Run the CRM function day to day: one lifecycle roadmap, named owners across strategy, build and operations, and reporting the executive team trusts
- Own the activation journey (Day 0 to 90), retention, and cross sell economics, the moments where customer value is actually made or lost
- Build an AI native CRM function, using Claude for lifecycle intelligence, content velocity and personalisation ahead of the market, with human review and compliance built in
- Own Braze end to end: the canvases, the data, the deliverability, and the operational grip that keeps it all running cleanly
- Turn key lifecycle moments (rate step downs, tax year end, first deposit, Chip X upgrade) into deliberate retention and cross sell triggers, planned against margin
- Make the January to April ISA season a lifecycle centrepiece, with activation and cross sell converging on the highest value window of the year
- Own the measurement of lifecycle impact: proving incremental retention and cross sell value, not just campaign engagement
- Work hand in hand with Finance on the economics: cohort retention, cross sell value per customer, and the margin case behind every major journey
- Work hand in hand with Compliance to make lifecycle work that is both effective and right for an FCA regulated business
- Work hand in hand with Product, Ops and CS to launch new products and ensuring the CRM experience is embedded and planned across new and existing products
- Coach and develop a young, high potential team, raising standards across strategy, build and operations, and hiring where needed
What we're looking for
- You've led a CRM or lifecycle function, and run it across strategy, build and operations rather than a single lane
- You have deep, hands on Braze expertise. You've built the journeys, owned the data, and fixed the deliverability yourself
- You're numerate to your core. Retention, cohort LTV, cross sell value, contribution margin and payback are how you think, not vocabulary you've learned
- You've worked closely with Finance, and can build and defend the commercial case for lifecycle investment
- You're already using AI seriously in lifecycle (personalisation, content, analysis) and can tell the difference between a real capability and a demo
- You understand deliverability, data hygiene and operational rigour, and treat incidents as a discipline rather than a fire drill
- You know FCA financial promotions and Consumer Duty, and see them as central to lifecycle work rather than a blocker
- You're comfortable with pace, ambiguity and scrutiny, including owning your numbers in front of marketing leadership and the executive team
- Bonus points if you
- Have marketed investment, pension or wealth products specifically
- Have built lifecycle programmes on Claude or comparable LLMs in production
- Are fluent in SQL and data modelling, and can get to your own answers without waiting on a queue
- Know the price comparison and rate led savings world, and how rate mechanics drive retention and churn
- Have turned a young, talented but inconsistent CRM function into a reliable one
What we're really looking for A leader who takes ownership, and who is energised by a real problem rather than a finished one.
Chip has a lifecycle function with strong foundations and an enormous amount of value still on the table: activation that can be tightened, retention moments that can be turned into cross sell, and an AI capability that's ready to be built properly.
You'll inherit a Braze platform, a young team with momentum, and the mandate to make lifecycle one of the most commercially important functions in the business.
We want someone who walks into that with confidence, judgement and standards, and runs it without needing oversight.
Why Chip We're building a modern wealth platform designed to help people grow their money over the long term, with over 400,000 customers trusting us with billions in assets.
You'll join at the most consequential moment in our history: pensions launching, an AI wealth agent in development, a multi year Channel 4 partnership just beginning, and a lifecycle function ready to be built into a genuine profit centre.
Few CRM roles in UK fintech offer this combination of scope, authority and problems worth solving.
- Working Hours
- Monday to Thursday: 9:00 AM - 6:00 PM
- Friday: 8:00 AM - 4:00 PM (Start your weekend early!)
Benefits
- Discretionary Performance Related Annual Bonus
- Workplace pension scheme - we invest in your future with a workplace pension scheme, contributing 5% on earnings up to £50,000
- Private medical insurance (medical history disregarded)
- Employee Assistance Programme
- Cycle to work scheme
- Season ticket loan
- Free Chip X subscription for UK based employees
- We are an equal opportunity employer and value diversity
- Flexible working arrangements
- 28 days holiday plus bank holidays, plus the days between Christmas and New Year
- Annual training budget for courses, workshops, or conferences to help you advance your career
- £30 per month Chip Fitness Benefit to suit your mental/physical wellbeing
- Company laptop
- Opportunity to have a huge impact on our product while fast tracing your knowledge, responsibility and skills in a high growth fintech startup
- Interview Process
- Video screen with someone from our Talent team
- Video interview with the hiring manager
- Final interview with Senior Stakeholders
We're committed to making our recruitment process accessible to everyone.
If you require any reasonable adjustments at any stage of the application or interview process, please let us know and we'll be happy to accommodate.
About Chip Chip's mission is to make your life wealthy.
We're building the wealth super app of the future.
An app to build your long term wealth across savings, investments and pensions.
We use technology to break down barriers so users can invest like the ultra wealthy, giving them one simple place to manage, grow and protect their wealth.
Chip serves over 400,000 active customers and looks after over £6billion in assets.
These customers trust us to build the most amazing product we can, so working at Chip comes with real purpose.
Chip is being built by a fast growing team of designers, developers, customer service professionals, marketers, banking experts, and entrepreneurs.
Our funding story is a little different.
Chip is one of the most crowd funded businesses in Europe, having raised over £50m from 29,000 investors, over 9 years.
Crowdfunding is in our DNA and only Brewdog has more investors than Chip.
Our Vision To be the most personal digital wealth manager in the UK.
Who we are Chip has a creative and diverse team of 180, from all different backgrounds and industries.
We're driven and passionate people, but no one takes themselves too seriously.
Our Values Be ACCOUNTABLE - Everything you do matters, care about the end result, challenge the norm, disagree, yet commit to making it happen once a decision has been made, do the best job possible.
Be BOLD - Share our ambition and do your bit to achieve it, innovate: challenge the norm, break the mould and make it happen, set goals that truly align with our mission, do your best for our customers.
Be COLLABORATIVE - Work cross functionally - we win as a team, build strong relationships based on trust, treat others fairly and respectfully, hold others to account . click apply for full job details
Head of CRM Marketing Shoreditch employer: Chip UK
Chip UK is an excellent employer that fosters a dynamic and innovative work culture, where Strategy Associates play a pivotal role in shaping the future of the company. With a competitive salary, annual bonuses, and ample opportunities for professional growth, employees are encouraged to think creatively and contribute to high-impact initiatives. Located in a vibrant area, Chip UK offers a collaborative environment that values entrepreneurial spirit and empowers its team members to drive meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM Marketing Shoreditch
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Chip UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Chip UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Chip UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Chip UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of CRM Marketing Shoreditch
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Chip UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Chip UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Chip UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Chip UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Chip UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Chip UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
