At a Glance
- Tasks: Create engaging content and grow our social media presence on Instagram and TikTok.
- Company: Chinti & Parker, a contemporary luxury knitwear brand with a joyful aesthetic.
- Benefits: Hybrid work model, creative freedom, and opportunities to shape brand storytelling.
- Other info: Join a dynamic team and make a real impact in the fashion industry.
- Why this job: Be the voice of a vibrant fashion brand and connect with a passionate community.
- Qualifications: 4+ years in social or content roles, strong understanding of fashion and digital culture.
The predicted salary is between 40000 - 50000 £ per year.
Chinti & Parker is a contemporary luxury knitwear brand, creating joyful, beautifully crafted collections designed to be loved season after season. We're looking for a creative, culturally connected Brand & Content Manager to own how our brand shows up every day. This is a social‑first role for someone who lives and breathes fashion, understands digital culture and knows how to build an engaged community through compelling storytelling and content.
You’ll be responsible for growing our organic social presence, creating standout content, nurturing our creator network and ensuring every customer touchpoint feels unmistakably Chinti & Parker.
The Role
Reporting into the CEO, you’ll be the guardian of our brand voice and visual identity across all organic channels. You’ll lead our content strategy from concept to execution, creating campaigns and everyday moments that build brand love, engagement and commercial impact. From founder stories and behind‑the‑scenes content to creator partnerships, community engagement, shoots and collaborations, you’ll ensure Chinti & Parker is one of the most inspiring brands to follow in fashion.
Key Responsibilities
- Organic Social & Community
- Own and grow Chinti & Parker’s organic social channels, with Instagram and TikTok at the heart.
- Develop a social‑first content strategy that grows engagement, reach and community.
- Plan, create and publish daily content including video, imagery and reactive moments.
- Build genuine conversations with our audience through community management and social listening.
- Identify trends, conversations and cultural moments to keep the brand relevant and inspiring.
- Track performance and continually optimise content through insights and analytics.
- Content & Brand Storytelling
- Own the seasonal content calendar across social, website, email and PR.
- Create engaging storytelling around collections, craftsmanship, founders, product and lifestyle.
- Produce content that balances creativity with commercial objectives.
- Write engaging copy that reflects the Chinti & Parker tone of voice.
- Work closely with Ecommerce to support launches, campaigns and key trading moments.
- Creative Production
- Lead all brand photography and content shoots including campaign, ecommerce, social and editorial.
- Develop creative concepts, shot lists and content plans that maximise asset creation.
- Manage photographers, creators, stylists, models and external production partners.
- Ensure every shoot delivers high‑quality assets across social, email, website, wholesale and PR.
- Influencers, Creators & Partnerships
- Grow our creator, influencer and ambassador programme.
- Manage gifting, paid partnerships and long‑term brand relationships.
- Own ShopMy and support affiliate growth through creator collaborations.
- Identify exciting collaborations, partnerships and brand moments that extend our reach.
- Work with key retail partners on co‑marketing opportunities and activations.
- Brand Experiences
- Support PR activity alongside agency partners.
- Deliver events, pop‑ups and community experiences that bring the brand to life.
- Ensure every activation creates engaging content and strengthens our customer community.
Skills & Experience
- 4+ years’ experience in a social, content or brand role within premium fashion or lifestyle.
- A deep understanding of Instagram, TikTok and emerging social platforms.
- Proven experience creating engaging organic content that drives audience growth.
- Strong eye for aesthetics, photography, styling and visual storytelling.
- Experience producing fashion shoots from concept to delivery.
- Excellent copywriting and communication skills.
- Experience managing creators, influencers and affiliate programmes including ShopMy.
- Commercially minded with the ability to balance creativity with performance.
- Highly organised, proactive and collaborative.
- Passionate about fashion, culture and building communities.
What Success Looks Like
- Chinti & Parker becomes a must‑follow fashion brand across organic social.
- A thriving and engaged community with increasing reach, engagement and advocacy.
- Best‑in‑class content that feels distinctive, premium and culturally relevant.
- Strong creator and influencer relationships driving awareness and acquisition.
- Beautiful, consistent storytelling across every customer touchpoint.
- Increased traffic, customer acquisition and revenue from content‑led channels.
Brand & Content Creator employer: Chinti & Parker
Chinti & Parker is an exceptional employer that fosters a vibrant and creative work culture in the heart of London. With a strong emphasis on employee growth, you will have the opportunity to lead innovative content strategies and engage with a passionate community in the fashion industry. The hybrid working model allows for flexibility while being part of a brand that values creativity, collaboration, and meaningful storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Content Creator
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like Chinti & Parker!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including Chinti & Parker.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for Chinti & Parker.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at Chinti & Parker!
We think you need these skills to ace Brand & Content Creator
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at Chinti & Parker.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to Chinti & Parker!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at Chinti & Parker. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at Chinti & Parker
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
