Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead TikTok Shop strategy, boost sales, and optimise performance through creativity and analytics.
- Company: Join Holland & Barrett, a fast-evolving brand in wellness retail.
- Benefits: Competitive salary, bonuses, health plans, discounts, and learning opportunities.
- Why this job: Make a real impact in a dynamic role blending creativity and commercial strategy.
- Qualifications: Experience with TikTok Shop, e-commerce platforms, and strong collaboration skills.
- Other info: Flexible office days with excellent career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
This is more than a social role, it's a chance to lead digital growth in a brand that's evolving fast and shaping the future of wellness retail. At Holland & Barrett, we're transforming how customers discover and shop wellness. Our TikTok Shop is a key part of that evolution, a space where brand storytelling meets real-time commerce. As TikTok Shop Manager, you'll play a pivotal role in one of the fastest-growing areas of our business. You'll combine creativity with commercial thinking to turn engagement into sales and ideas into measurable impact. That means strategy, stock, pricing, promotions, and performance all coming together to drive real results. It's an exciting time to join a brand that's evolving fast, investing in digital, and giving you the platform to shape a high-growth channel from the ground up. If you want to make a tangible impact in a role that blends creativity, strategy, and commercial ownership, this is an opportunity to do exactly that.
The Role: What you'll be doing:
- Building and executing a TikTok Shop strategy that drives traffic, converts views, and boosts sales.
- Managing inventory like a hawk - no stockouts, no excess, just smooth operations.
- Creating pricing strategies and promotions that make people click "Buy Now" without thinking twice.
- Using data to tweak, test, and optimise everything from product listings to campaign performance.
- Working with internal teams (Marketing, Finance, Supply Chain) and external partners to keep everything aligned.
- Making sure the customer experience is slick, seamless, and compliant.
Location: We've got offices in Nuneaton and London. You'll need to spend at least one of your office days a week in Nuneaton, but beyond that, we're flexible. We ask for two days a week in the office - and if you're based in London, that works. Plenty of the team operate from there and move between the two when needed.
The Person:
- Experience managing and growing a TikTok Shop.
- A commercial mindset with a passion for driving results through digital innovation.
- Confidence using analytics to inform decisions and optimise performance.
- Familiarity with e-commerce platforms such as Shopify, Amazon, or similar.
- Strong collaboration and communication skills across cross-functional teams.
- A curiosity for what's trending and an interest in wellness, beauty, or lifestyle brands.
- A proactive, creative approach with the drive to test, learn, and make things happen.
What we offer:
- Salary that reflects your impact.
- Annual Discretionary Bonus.
- Health Cash Plan.
- Life Assurance.
- Private Virtual GP.
- Holiday Purchase option.
- Pension Contribution.
- Access to 'Wellhub' with gyms, studios and wellbeing apps.
Discounts & Savings:
- 25% Colleague Discount with FREE Next Day Delivery.
- Exclusive Discounts from a wide range of partners.
- £/€50 Annual Product Allowance to spend in store.
Learning & Development:
- Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library AND MORE!
TikTok Shop Manager employer: China-Britain Business Council
Contact Detail:
China-Britain Business Council Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Shop Manager
✨Tip Number 1
Get your networking game on! Connect with people in the wellness and e-commerce space, especially those who are already working at Holland & Barrett. A friendly chat can sometimes lead to insider info or even a referral.
✨Tip Number 2
Show off your TikTok skills! Create a mini portfolio showcasing your best TikTok campaigns or ideas. This will not only demonstrate your creativity but also your understanding of what drives engagement and sales.
✨Tip Number 3
Be ready to talk numbers! Brush up on your analytics skills and be prepared to discuss how you've used data to drive results in past roles. This is key for a position that blends creativity with commercial thinking.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and shaping the future of wellness retail with us.
We think you need these skills to ace TikTok Shop Manager
Some tips for your application 🫡
Show Your Creativity: When you're applying for the TikTok Shop Manager role, let your creativity shine through! Use your application to showcase how you can blend storytelling with commerce. Think about how you can make your application stand out just like a great TikTok video.
Be Data-Driven: We love numbers, so don’t shy away from sharing your experience with analytics! Highlight how you've used data to drive decisions and optimise performance in previous roles. This will show us that you have the commercial mindset we’re looking for.
Tailor Your Application: Make sure to tailor your application specifically for this role. Mention your experience with TikTok Shops and e-commerce platforms like Shopify or Amazon. We want to see how your background aligns with our needs, so be specific!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us you’re serious about joining our team at Holland & Barrett.
How to prepare for a job interview at China-Britain Business Council
✨Know Your TikTok Inside Out
Before the interview, dive deep into TikTok trends and how they relate to e-commerce. Familiarise yourself with successful TikTok Shop campaigns and be ready to discuss what made them work. This shows your passion and understanding of the platform.
✨Showcase Your Commercial Mindset
Prepare examples of how you've driven sales or engagement in previous roles. Be ready to discuss specific strategies you implemented, such as pricing tactics or promotional campaigns, and the measurable results they achieved. This will highlight your ability to blend creativity with commercial thinking.
✨Data is Your Best Friend
Brush up on your analytical skills! Be prepared to talk about how you've used data to inform decisions in past roles. Bring examples of how you’ve optimised product listings or campaign performance based on analytics. This will demonstrate your data-driven approach.
✨Collaboration is Key
Think of instances where you've successfully collaborated with cross-functional teams. Be ready to share how you communicated effectively with marketing, finance, or supply chain teams to achieve a common goal. This will show that you're a team player who can keep everyone aligned.