At a Glance
- Tasks: Lead CRM strategy to boost revenue and customer engagement across digital platforms.
- Company: Join Holland & Barrett, a leader in health and wellness.
- Benefits: Enjoy a competitive salary, annual bonus, health plan, and discounts.
- Other info: Hybrid working model with opportunities for personal and professional development.
- Why this job: Make a real impact on customer experiences and drive growth in a dynamic environment.
- Qualifications: Proven CRM leadership experience and hands-on knowledge of CRM platforms.
The predicted salary is between 50000 - 60000 £ per year.
We offer hybrid working, with an expectation that you'll be present at our Nuneaton Hub a minimum of 2 days per week, typically Monday and Tuesday.
At Holland & Barrett, we're helping people take control of their health and wellness through our Back Your Body proposition, making wellness more personal, proactive and accessible for every body. We're now looking for a commercially driven Senior CRM Manager to lead the next phase of our CRM growth. This is a high-impact role for someone who knows how to turn customer insight, data and technology into meaningful commercial results. You'll play a critical role in shaping how we engage millions of customers across email, push, in‑app and personalised digital experiences, balancing short‑term trading performance with long‑term customer value and loyalty growth. This is an opportunity to influence both digital and store performance, shape future CRM capability and help build a more personalised wellness experience for our customers.
The Role
- Define and lead the CRM strategy to drive revenue, retention and customer lifetime value.
- Own weekly CRM trading performance, identifying opportunities to increase engagement, conversion and frequency.
- Lead best‑in‑class CRM execution across email, push notifications, in‑app messaging and personalised web experiences.
- Use customer insight and segmentation to deliver more relevant, personalised customer journeys.
- Partner closely with Loyalty, Trading, Ecommerce, Analytics, Tech and Digital teams to unlock growth opportunities.
- Drive smarter use of CRM and marketing technology, including Braze, CDP capabilities, AI and personalisation tools.
- Balance fast‑paced commercial delivery with longer‑term CRM strategy and automation opportunities.
- Lead, coach and develop a high‑performing CRM team, creating a culture of pace, accountability and continuous improvement.
The Person
- Proven CRM leadership experience within a fast‑paced retail or ecommerce environment.
- Proven experience owning and delivering against weekly CRM revenue targets within a fast‑paced retail or ecommerce business.
- Experience building CRM plans that drive both commercial performance and customer engagement.
- Hands‑on experience with Braze or similar CRM platforms, alongside customer data platforms (CDPs).
- Strong understanding of segmentation, lifecycle marketing and personalised customer journeys.
- Experience working cross‑functionally with analytics, digital, loyalty and trading teams.
- A data‑led mindset with the ability to turn insight into action quickly.
- Experience managing and developing teams, with a collaborative and positive leadership style.
- Curiosity around emerging technologies, including the use of AI to improve decision‑making and efficiency.
WHAT WE OFFER
- Annual Bonus of up to 10%.
- Health Cash Plan.
- Private Medical Healthcare.
- Life Assurance.
- Private Virtual GP.
- Holiday Purchase option.
- Pension Contribution.
- Access to ‘Wellhub' with gyms, studios and wellbeing apps.
Discounts & Savings
- 25% Colleague Discount with FREE Standard Delivery.
- Exclusive Discounts from a wide range of partners.
- £/€50 Annual Product Allowance to spend in store.
Learning & Development
- Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library.
Holland and Barrett is an equal opportunity employer. We welcome diverse perspectives and are committed to creating an inclusive environment for all colleagues. We understand that when our colleagues are listened to, respected and valued for who they are, we build an organisation with belonging at its heart – making health and wellness a way of life for everyone.
Senior CRM Manager in Nuneaton employer: China-Britain Business Council
At Holland & Barrett, we pride ourselves on being an exceptional employer, offering a hybrid working model that fosters flexibility and work-life balance. Our Nuneaton Hub is not just a workplace; it's a vibrant environment where you can thrive professionally while contributing to our mission of making wellness accessible for everyone. With a strong focus on employee growth through various learning opportunities and a culture that values diversity and inclusion, we empower our team members to excel in their roles and make a meaningful impact in the health and wellness sector.
Contact Details:
China-Britain Business Council Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in Nuneaton
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Holland & Barrett on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into their CRM strategies. Familiarise yourself with their use of Braze and other tech tools. Show them you’re not just a fit for the role, but that you’re genuinely excited about their mission!
✨Tip Number 3
Practice your pitch! Be ready to discuss how you’ve driven CRM success in past roles. Use specific examples that highlight your ability to balance short-term gains with long-term customer loyalty.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Holland & Barrett.
We think you need these skills to ace Senior CRM Manager in Nuneaton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM Manager. Highlight your experience with CRM strategies, customer engagement, and any relevant tech tools like Braze. We want to see how your skills align with our mission at Holland & Barrett!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about wellness and how your background makes you the perfect fit for this role. Be sure to mention specific achievements that demonstrate your ability to drive CRM growth.
Showcase Your Data Skills:Since this role is all about turning insights into action, make sure to highlight your data-led mindset. Share examples of how you've used customer data to improve engagement or revenue in previous roles. We love a numbers-driven approach!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at China-Britain Business Council
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially those relevant to retail and e-commerce. Familiarise yourself with tools like Braze and customer data platforms, as you'll need to demonstrate how you can leverage these technologies to drive engagement and revenue.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led a CRM team in the past. Highlight your coaching style and how you foster a culture of accountability and continuous improvement. This role is all about influencing others, so be ready to discuss your approach to team development.
✨Bring Data to Life
Be prepared to discuss how you've used customer insights and data to create personalised journeys. Think of specific instances where your data-led mindset has turned insights into actionable strategies that improved customer engagement and retention.
✨Collaborate Like a Pro
This role requires working closely with various teams, so come armed with examples of successful cross-functional collaborations. Talk about how you’ve partnered with analytics, digital, and trading teams to unlock growth opportunities and balance short-term performance with long-term strategy.
