Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead user acquisition campaigns on platforms like Apple Search Ads and Google UAC.
- Company: Join a values-driven company focused on health and wellness for all.
- Benefits: Enjoy a 25% employee discount, pension contributions, and exclusive perks.
- Why this job: Make a real impact in wellness retail while working with innovative tools and a supportive team.
- Qualifications: Experience in mobile app campaigns and data analysis is essential.
- Other info: Flexible hybrid working arrangements with a minimum of 2 days in the office.
The predicted salary is between 36000 - 60000 £ per year.
Be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.
Join our Digital Performance team and help shape the future of wellness retail. We\’re looking for a performance-driven app specialist to lead paid user acquisition marketing campaigns that drive installs and re-engagement across key platforms like Apple Search Ads, Google UAC, and Meta. This role is focused on media buying, user growth strategy, and data analysis. This is a fantastic opportunity to make a direct impact on our customer acquisition strategy while working with cutting-edge tools and a collaborative team.
The Role
KeyResponsibilities:
- Plan, execute, and optimise user acquisition and re-engagement campaigns across Apple Search Ads, Google UAC, Meta , and other mobile platforms.
- Manage campaign setup, performance tracking, and attribution with tools like AppsFlyer , GA4, and MMPs.
- Monitor CPI , ROAS , LTV , and retention KPIs to continuously improve app performance.
- Run structured A/B tests to optimise messaging, audience targeting, and landing experiences.
- Collaborate with media and product teams to align acquisition strategies with customer lifecycle goals.
- Track budgets, manage invoices, and ensure smooth PO processing.
- Stay current with app ecosystem changes (SKAN, privacy updates, measurement trends).
Location:
This role is based in Nuneaton, and may be occasionally required to travel to our London Hub or to any other location of H&B. We support flexibility and productivity of our employees by hybrid working arrangements with minimum 2 days presence in the office.
The Person
Key Requirements:
- Proven experience managing mobile app campaigns across key platforms such as ASA, UAC, and Social.
- Strong understanding of mobile attribution tools (AppsFlyer, Adjust, etc.).
- Comfortable with data-led decisions, experimentation, and fast-paced environments.
- Great communicator with a collaborative, proactive approach.
- Bonus: Experience in subscription-based apps or eCommerce is a plus!
What we offer
Our Benefitsfor this role include, but not limited to:
- H&B Employee Discount – 25%
- Pension companycontribution
- Exclusivebenefits, free advice and savings from a range of retailers and providers
- And many more!
We\’re passionate about helping every colleague thrive across all dimensions of wellbeing, and we\’re committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues\’ unique and varying experiences, backgrounds, identities and cultures – I am me, we are H&B.
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).
#LI-Hybrid
#LI-CM1
Vacancy Alerts
Create an alert subscription based on this vacancy
#J-18808-Ljbffr
App Acquisition Executive employer: China-Britain Business Council
Contact Detail:
China-Britain Business Council Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App Acquisition Executive
✨Tip Number 1
Familiarise yourself with the latest trends in mobile app acquisition, especially focusing on platforms like Apple Search Ads and Google UAC. Understanding the nuances of these platforms will help you speak confidently about your strategies during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive decisions in past campaigns. Be ready to discuss specific KPIs like CPI and ROAS, as this role heavily relies on data-driven insights.
✨Tip Number 3
Network with professionals in the app marketing space, particularly those who have experience with subscription-based apps or eCommerce. This can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your collaborative approach to working with cross-functional teams. Highlight any past experiences where you successfully aligned marketing strategies with product goals, as teamwork is key in this role.
We think you need these skills to ace App Acquisition Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in mobile app campaigns, particularly with platforms like Apple Search Ads and Google UAC. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for health and wellness, and how your skills align with the company's values. Mention your experience with data analysis and user acquisition strategies to show you understand the role's requirements.
Showcase Your Data Skills: Emphasise your comfort with data-led decision-making in both your CV and cover letter. Provide examples of how you've used tools like AppsFlyer or GA4 to optimise campaigns and improve performance.
Highlight Collaboration Experience: Since the role involves working with various teams, include examples of past collaborative projects. This will demonstrate your proactive approach and ability to work well in a team environment.
How to prepare for a job interview at China-Britain Business Council
✨Know Your Platforms
Familiarise yourself with Apple Search Ads, Google UAC, and Meta before the interview. Be ready to discuss your experience with these platforms and how you've successfully managed campaigns in the past.
✨Data-Driven Mindset
Since this role involves a lot of data analysis, be prepared to talk about how you use data to inform your decisions. Bring examples of how you've tracked KPIs like CPI, ROAS, and LTV in previous roles.
✨Collaboration is Key
Highlight your ability to work collaboratively with different teams. Share specific instances where you aligned acquisition strategies with product or media teams to achieve common goals.
✨Stay Updated
Show that you're proactive about staying current with industry trends, especially regarding app ecosystem changes. Mention any recent updates you've learned about and how they could impact user acquisition strategies.
