Product and trade marketing manager in retail

Описание:

We’re looking for a Trade & Product Marketing Manager to turn Chilly’s brand and product strategy into compelling commercial communication. This role owns the connection between what Chilly’s wants to say and what the customer experiences at the point of purchase — whether that’s on Chillys.com, a digital advert, Amazon, a retailer’s website, a department-store shelf, a sales presentation or a Co-Brand proposal. Your Job Is To Make Chilly’s Products Easy to understand Easy to choose Hard to ignore You will help define what we communicate, where, why and how, ensuring the same clear proposition comes through across every channel. One brand. One voice. One clear message — wherever the customer shops.

Задачи:

Own the commercial go-to-market plan for major product launches across D2C, Wholesale, Co-Brand and marketplaces, ensuring clear timing, channel requirements and asset delivery. Define product positioning and messaging, translating features into simple, compelling customer benefits and clear reasons to choose Chilly’s and each product. Ensure one consistent core proposition is carried across all channels, while adapting execution to the needs of each environment. Develop the commercial toolkit for launches and core products, including sales decks, brochures, range guides, retailer toolkits, PDPs, landing pages, comparison tools, CRM, paid digital assets and marketplace content. Lead retail activation and point-of-sale execution, including fixtures, displays, shop-in-shops, product education and launch experiences that present Chilly’s as an enduring design brand, not just another reusable. Own and coordinate product photography across catalogue, e-commerce, wholesale and marketplace needs — gathering requirements, briefing and booking photographers, overseeing shoots and maintaining an organised asset library. Support Co-Brand with clear product storytelling and commercial sales materials tailored to customer needs. Work closely with Product, Sales, E-commerce, CMF and Creative teams, as well as PR and external creative agencies, to ensure launches are coordinated, distinctive and delivered to a high standard. Review sales performance, conversion, retailer feedback and customer behaviour to continually improve product messaging, assets and point-of-purchase execution. Maintain a clear, accessible and up-to-date library of approved product and commercial marketing assets.

Требования:

You’ll ideally have strong experience in trade, product or retail marketing within a consumer brand, with exposure to both wholesale and direct-to-consumer channels. Commercially minded and focused on driving understanding, conversion and sales. Experienced in trade or wholesale marketing. Strong at translating product complexity into simple customer propositions. Comfortable across digital commerce and physical retail. Highly organised and confident managing multiple launches and stakeholders. Visually strong, with good judgement around design, merchandising and customer experience. Comfortable moving between strategy and detailed execution. Proactive, collaborative and willing to challenge what isn’t working. Data curious and interested in improving effectiveness over time.

Условия:

We believe in flexibility and value collaboration, and we currently working in a hybrid pattern, 3 days (Monday, Wednesday and Thursday) per week in our office and the rest of our week remotely.

• Holiday: 25 days plus 1 day for your birthday
• Generous Pension contribution
• Bupa cash plan and Bupa healthcare
• Life Insurance with YuLife
• Mintago Financial Wellbeing platform with pension finder and free financial advisor support
• Employee discounts on all Chilly’s products
• A range of benefits, discounts and deals through partners and platforms
• Development to support your growth with Chilly’s
• Flexible working culture
• Physical and mental wellbeing support

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