At a Glance
- Tasks: Manage digital presence, create engaging content, and lead audience research for impactful campaigns.
- Company: Join a mission-driven organisation dedicated to supporting children and families in Gaza.
- Benefits: Remote work, flexible hours, and opportunities for professional growth in a supportive environment.
- Other info: Collaborate with international teams and influencers to amplify our message and impact.
- Why this job: Make a real difference through storytelling and strategic communications while working with a passionate team.
- Qualifications: Experience in social media management and digital communications; creativity and strategic thinking are key.
The predicted salary is between 40000 - 50000 £ per year.
Location: Remote within the UK – including occasional travel for meetings
Summary: To manage the organisation’s daily digital presence, content creation, and platform strategy to perform comprehensive audience research, campaign planning, and strategic brand positioning with buffer tracking, influencer collaborations, and impact storytelling templates.
Principal Duties
- Strategy Development & Audience Research
- Audience Mapping: Identify and map key target audiences, high-value influencers, sector collaborators, and partnership opportunities.
- Content Segmentation: Build tailored content strategies for distinct audience personas, including donors, supporters, corporate partners, and influencers.
- Content Frameworks: Establish core content pillars that balance planned, high-impact campaigns with agile, real-time community engagement.
- Storytelling Optimisation: Review, refine, and streamline the workflow for capturing, producing, and distributing sensitive family and impact stories, across websites, publications, fundraising materials, media, and social channels.
- Safeguarding & Ethics: Champion and evolve organisational safeguarding, consent, representation, and dignity guidelines for ethical content collection; produce and oversee compelling written stories and case studies for digital and print audiences, identifying opportunities to maximise their impact.
- Storytelling Leadership: Lead the organisation's storytelling approach, ensuring all content is ethically captured, appropriately documented, and aligned with organisational values and humanitarian principles.
- Social Media Management & Optimization
- Channel Management: Oversee daily operations, publishing, and community engagement for Instagram, TikTok, LinkedIn, and Facebook, and explore the consistent use of new platforms.
- Content Calendar: Maintain and socialize a centralized master content calendar via Buffer to ensure cross-departmental visibility and alignment.
- Brand Consistency: Audit and optimise all social profiles to ensure consistent branding, tone of voice, and maximum organic discoverability.
- Brand Ambassador: Maintain a consistent brand identity, voice, and messaging across all channels, platforms, campaigns, and stakeholder communications.
- Growth Strategies: Implement organic growth frameworks and native platform best practices to scale community size and interaction rates.
- Website Management
- Content: Own the creation, publishing, and maintenance of optimized, up-to-date website content.
- Non Social Media Assets: Produce diverse, non-social media assets including web stories, case studies, campaign collateral, fundraising text, and event/print materials.
- Team Management & Coordination
- Team coordination: Working closely with and briefing international teams including videographers and photographers to capture content and provide high quality footage that allows for the documentation of our work and storytelling of the beneficiaries of our programmes.
- Freelancers: Working closely with, and managing, external contractors (including video editors and content creators) to create high quality, impactful footage that documents the work being done in a cost-effective way.
- Safeguarding & Data Compliance: Ensuring at all times the team is working in a GDPR and data compliant way; ensuring that all footage / imagery captured of programme beneficiaries keeps safeguarding and the wellbeing of children at the forefront of all work.
- Cost Efficiency: Ensuring that the team is managed in a constructive, productive and cost-effective way to maximise donor income.
- Crisis Support: Working with core and senior team members to ensure all crisis situations online are managed efficiently, sensitively and lawfully.
- Execution, Campaigning & Revenue Alignment
- Campaign Delivery: Design and execute digital campaigns that align directly with organizational fundraising targets and advocacy objectives.
- Influencer Partnerships: Lead community initiatives, including influencer outreach, cross-brand collaborations, Q&As, and digital events.
Person Specification
- Qualifications
- Preferred but not essential - Degree: Bachelor’s degree in Communications, Marketing, Public Relations, or a related discipline (or commensurate experience).
- Certifications: Professional certifications in Digital Marketing, Social Media Strategy, or Analytics (e.g., Google Analytics, Meta Certified Professional) are highly desirable.
- Preferred Experience
- Professional Level: Minimum of 2–5 years of professional experience in a dedicated social media or digital communications role preferably within the charity sector, operating at a mid-to-senior specialist level.
- Platform Management: Proven track record of independently managing and growing professional brand accounts across Instagram, TikTok, LinkedIn, and Facebook.
- Content Scheduling: Extensive experience building, planning, and maintaining complex corporate content calendars using Buffer or similar enterprise social media management tools.
- Campaign Execution: Demonstrated experience designing and delivering digital campaigns that directly support organizational objectives or fundraising targets.
- Stakeholder Reporting: Experience compiling performance data into structured, actionable weekly or monthly analytics reports for senior management.
- Storytelling: Background in sourcing, capturing, and transforming sensitive, real-life impact or customer/family stories into engaging digital content.
- Knowledge & Skills
- Strategic Thinking: Ability to perform audience research, build content pillars, and segment messaging for different target groups.
- Influencer Outreach: Skilled in identifying, onboarding, and collaborating with influencers, partners, and community creators.
- Data & Attribution: Strong knowledge of digital tracking methodologies, including UTM tagging and Google Analytics, to link social activity to conversions or donations.
- Communication: Exceptional copy-writing and editing skills, with the ability to maintain a consistent brand voice across multiple platforms.
- Organic Growth: Deep understanding of platform algorithms, SEO optimization for social media, and organic community engagement tactics.
- Design Tools: Confident in the use of design tools such as Canva.
- Special Circumstances
- Commitment to CNN’s values, mission and goals – supporting the children of Gaza and their families.
Senior Communications Manager in London employer: Children Not Numbers
Children Not Numbers is an exceptional employer that values creativity and impact in the charity sector. With a remote working model based in the UK, we foster a collaborative and inclusive work culture that prioritises employee growth through continuous learning opportunities and meaningful projects. Join us to make a difference while enjoying the flexibility and support that comes with being part of a passionate team dedicated to ethical storytelling and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Communications Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Children Not Numbers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Children Not Numbers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Children Not Numbers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Children Not Numbers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Communications Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Children Not Numbers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Children Not Numbers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Children Not Numbers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Children Not Numbers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Children Not Numbers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Children Not Numbers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
