Communications & Marketing Officer

Contract: Permanent subject to funding Hours of Work: 35 hours per week Salary Scale: £34,680 per annum Annual Leave: 25 days per annum plus bank holidays Method of Pay: Salaries are paid directly into staff member’s nominated bank account on the 15th of each month Pension: Children in Wales’ employees are automatically enrolled to the Workplace Pension Scheme, but you may choose to opt out. Place of work: Children in Wales, Cardiff University Social Science Research Park (SPARK) – agile working from home or in our office Main purpose of role: Children in Wales will launch in 2025 a new, 5-year strategy to take the business to 2030. Key to the delivery of this strategy is the new role of Communications and Marketing Officer, which will be integral to two objective areas: * Income Generation, Business Development and Innovation * Brand, Profile and Comms Main duties and responsibilities * Work with internal stakeholders to support the development and implementation of targeted, creative marketing campaigns to drive awareness, income, and audience engagement. * Act as a key liaison between the organisation and external stakeholders, ensuring consistent messaging and branding and actively promoting our work, resulting in increased take up of key CiW services. * Seek new opportunities to collaborate with other organisations, by fostering and developing relationships with members, suppliers and other partners. * Produce an engaging content strategy for the organisation, including web-based content, social media content (including interactive images and video), press releases, statements, and case studies, to strengthen Children in Wales’ external communications efforts. * Manage and enhance our online presence, using analytics to monitor, evaluate, and report on the success and impact of digital media initiatives. * Plan and execute marketing strategies for events, webinars, or workshops that can serve as leadgeneration tools. * Support the communications team’s priorities, as allocated by the Communications and Membership Manager. * Represent the organisation at a range of events, meetings and conferences as required. * Participate in the overall activities of the organisation, including occasional out of hours and weekend work, and travel to occasional events and meetings across Wales. * Undertake any other tasks requested by the relevant manager and Children in Wales. * Carry out all of the above in accordance with the aims, values and strategic objectives of Children in Wales, with particular regard to the United Nations Convention on the Rights of the Child (UNCRC), Welsh Language and Child Protection Policies. This list is not exhaustive as there may be other duties and responsibilities, which Children in Wales may require the post-holder to perform from time to time in contributing to the delivery of its activities. Person Specification Key Requirements – Essential * Educated to degree level in a relevant subject. * At least 4 years’ experience of marketing, communication, journalism or public relations work. * Proven experience in developing and executing a high-performing content strategy, creating content tailored for young people and professionals across multiple platforms. * Experience in applying marketing principles and strategies to successfully diversify income streams. * Confident ability to network with external partners. * Proven experience in developing, implementing, and evaluating integrated marketing and communications campaigns designed to generate leads. * Experience and good working knowledge of digital media, design tools (e.g. Canva) and IT software packages. * Ability to work proactively, prioritise tasks, and meet deadlines with well-developed time management skills. * Ability to maintain and edit websites, and other web-based activities. * Proven experience in multi-disciplinary team environments, with demonstrated ability to build and nurture productive relationships across diverse professional groups. * Demonstrate an ability to communicate detailed and complex information effectively and professionally to a wide and diverse range of people, including children. * Ability to work creatively on own initiative within agreed guidelines, with good prioritisation skills, and be able to meet deadlines and to prioritise your workload. * Proven ability to work as part of a small team, and build strong internal and external relationships. * Able to demonstrate knowledge of, and a commitment to the values and principles of the United Nations Convention on the Rights of the Child (UNCRC) with a determination to promote its implementation effectively. * Excellent interpersonal and oral communication skills * Excellent IT and written communication skills Key Requirements – Desirable Ability to communicate both orally and in writing through the Welsh language. Demonstrable knowledge of relevant legislation and practice in relation to matters impacting on children and young people in Wales. Experience of working directly with children and young people. Experience of involvement in contributing to, supporting or delivering events. Proficiency in developing and maintaining databases