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- Tasks: Manage client relationships and deliver impactful marketing plans for nurseries.
- Company: Specialist agency dedicated to supporting childcare and early years settings.
- Benefits: Competitive salary, supportive team environment, and opportunities for professional growth.
- Other info: Join a passionate team focused on sustainable growth and client satisfaction.
- Why this job: Make a real difference in the childcare sector while developing your skills.
- Qualifications: Experience in client account management and strong communication skills required.
The predicted salary is between 30000 - 40000 £ per year.
The Account Manager is the main point of contact for a portfolio of childcare and early years clients. Your job is to build trust, protect delivery quality, and keep every account moving forward with clarity and momentum. You will translate business goals into practical marketing plans, coordinate internal specialists, and make sure clients feel supported, informed, and confident in our work. This is a relationship led role with strong operational discipline. You are expected to manage expectations, spot risks early, and communicate with warmth and authority. You will be accountable for retention, client satisfaction, and the smooth running of campaigns across paid ads, website work, content, and lead generation.
Key outcomes
- Clients stay with us longer because they feel understood, guided, and well looked after.
- Campaigns are delivered on time with clear priorities and minimal rework.
- Clients understand what we are doing, why we are doing it, and what is happening next.
- Performance is reported honestly with insights and clear recommendations.
- The internal team is protected from chaos through good planning and strong communication.
Responsibilities
- Own the client relationship from onboarding through renewal.
- Run structured onboarding to understand the nursery’s priorities, capacity, location, fee structure, and enrolment goals.
- Turn goals into a clear marketing plan and translate that plan into deliverable tasks for the team.
- Lead client calls and meetings with confidence, strong agenda control, and clear follow ups.
- Coordinate work across paid media, creative, copy, SEO, web, and strategy.
- Keep the client informed without overwhelming them, balancing transparency with simplicity.
- Track performance and provide reporting that is accurate, meaningful, and actionable.
- Manage budgets and ensure paid media spend aligns with lead targets and seasonal demand.
- Spot issues early such as low lead quality, slow follow up, weak enquiry handling, or limited nursery capacity and raise them with solutions.
- Protect delivery by managing scope, avoiding last minute requests, and controlling priorities.
- Upsell and cross sell when it is genuinely in the client’s best interest.
- Work closely with leadership on retention, renewals, and account growth.
- Maintain clean documentation including notes, actions, timelines, and campaign plans.
What great looks like in this role
- You can speak fluently about the realities of nurseries, occupancy, waiting lists, term time demand, and parent decision making.
- You are calm, structured, and proactive even when a client is stressed.
- You manage expectations early so delivery stays clean and the team can do great work.
- You ask sharp questions and can identify the real problem behind what a client is requesting.
- You make clients feel cared for while still holding boundaries.
- You create momentum through consistent progress, not bursts of activity.
Skills & Experience
- Proven experience managing client accounts in a marketing agency environment.
- Strong communication skills with the ability to lead calls and handle difficult conversations.
- Confident project coordination with an eye for detail and deadlines.
- Commercial awareness including retention, margin, and growth opportunities.
- Comfortable discussing paid advertising performance and basic funnel metrics.
- Strong writing skills for clear follow ups, briefs, and reporting.
- Ability to manage multiple accounts while keeping quality high.
- Experience in education, childcare, local services, or lead generation is a strong advantage.
Personal qualities
- Warm, professional, and genuinely client centred.
- Highly organised and naturally dependable.
- Assertive when needed and comfortable holding boundaries.
- Solutions focused and calm under pressure.
- Curious and coachable with a desire to improve.
You will be part of a specialist agency focused entirely on helping nurseries and childcare settings grow sustainably. We care about doing the fundamentals exceptionally well, communicating clearly, and delivering work that genuinely improves enquiry volume and enrolments. You will be supported by a team of specialists and expected to lead accounts with maturity, structure, and care.
Account Manager employer: Childcare Marketing
Contact Detail:
Childcare Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the childcare and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience managing client accounts and your knack for communication. Share specific examples of how you've turned client goals into successful marketing plans – this will really make you stand out!
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their needs and challenges in the childcare sector. This way, you can tailor your responses to show how you can help them achieve their goals, making it clear that you’re the right fit for the Account Manager role.
✨Tip Number 4
Don’t forget to follow up! After an interview or networking event, send a quick thank-you note to express your appreciation. This not only shows your professionalism but also keeps you fresh in their minds. And remember, apply through our website for the best chance at landing that Account Manager position!
We think you need these skills to ace Account Manager
Some tips for your application 🫡
Show Your Understanding of the Role: Make sure to highlight your understanding of the Account Manager role in your application. We want to see how you can build trust and manage client relationships effectively, so share examples that demonstrate your experience in these areas.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, just like we do with our clients. Avoid jargon and make sure your key points stand out.
Tailor Your Application: Don’t just send a generic application! Tailor it to reflect how your skills and experiences align with our needs. Show us how you can translate business goals into practical marketing plans, just like we do for our clients.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Childcare Marketing
✨Know Your Clients
Before the interview, research the childcare and early years sector. Understand the challenges nurseries face, such as occupancy rates and parent decision-making processes. This knowledge will help you speak confidently about how you can support clients and build strong relationships.
✨Showcase Your Communication Skills
Prepare to demonstrate your strong communication abilities. Think of examples where you've led client calls or handled difficult conversations. Be ready to discuss how you manage expectations and keep clients informed without overwhelming them.
✨Be Proactive with Solutions
During the interview, highlight your problem-solving skills. Share instances where you've spotted issues early and proposed effective solutions. This will show that you can protect delivery quality and maintain smooth operations, which is crucial for the Account Manager role.
✨Demonstrate Organisational Skills
Prepare to discuss how you manage multiple accounts while keeping quality high. Bring examples of how you've maintained clean documentation and structured onboarding processes. This will illustrate your ability to stay organised and dependable in a fast-paced environment.