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- Tasks: Lead and inspire the marketing team to drive Chevin's global marketing strategy.
- Company: Join Chevin Fleet Solutions, a leader in innovative fleet management software.
- Benefits: Enjoy 25 days annual leave, private health insurance, and a company bonus scheme.
- Why this job: Make a real impact in a dynamic environment with a focus on creativity and innovation.
- Qualifications: 6+ years in marketing, with 3+ years in a management role.
- Other info: Collaborative culture with excellent growth opportunities and a focus on employee wellbeing.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Senior Marketing Manager role at Chevin Fleet Solutions. For more than 30 years, Chevin have been developing and delivering innovative software solutions for the global fleet management industry. Our products and services are used by internationally recognised companies and organisations. We have built a powerful platform that allows businesses to efficiently manage the complete lifecycle of a fleet, streamlining processes, improving performance, and ensuring compliance.
Our focus is to entice and empower the best talent and support them to do great things. Creativity solving problems, passion for driving customer experience and value, and a pride in our work drives constant innovation. Our trusted teams embrace a positive mindset and demonstrate the high levels of accountability which are key to helping us scale and realise our goal of delivering exceptional employee and customer experience.
We have clear business objectives that filter down to individual goals, so that everyone in the business is clear on what they need to do to contribute effectively. We believe this makes Chevin an empowering place to do your best work. Without our incredibly talented teams, our exceptional products wouldn’t make it out of the door, so we reward our people with great benefits that include:
- Annual leave starts at 25 days plus bank holidays and increases with length of service
- An extra day off to celebrate your birthday
- Company bonus scheme
- Company sponsored private health insurance
- Employee wellbeing support including access to private GP appointments, counselling sessions and enhanced company sick pay
- Up to 5% company pension contribution
- Learning and development tailored to your role
We are seeking a Senior Marketing Manager to drive the development and execution of Chevin’s marketing strategy, leading and inspiring the team to bring our products, brand, and value proposition to life in key strategic markets around the world. You will have experience of managing a team and budget, strategic marketing execution and sales growth across all channels, driving leads through to conversion in alignment with the business goals.
What you will need to do:
- Market intelligence and positioning – Gather market, industry, and customer intelligence to inform strategy and messaging to our addressable and obtainable markets
- Marketing strategy – Develop and implement the marketing strategy across the business, communicating and inspiring connection with the brand and value proposition
- Team leadership – Lead, mentor, develop and inspire the marketing team on delivery of the strategy, demonstrating the company values
- Conversion growth – Increase customer conversion through growth in MQLs and marketing-sourced SQLs, across digital, press, events, and paid media
- Growth opportunities – Identify new or expanded revenue and conversion opportunities with strategic proposals to implement
- Budgeting and ROI – Manage budgets and resources with data-driven insights to guide prioritisation
- ROI reporting and KPIs – Monitor and communicate performance across levels, identifying opportunities for enhancement
- Agency and contractor management – Manage agency and contractor relationships and expectations
- Cross-functional collaboration – Collaborate with Sales, Customer Success, and Product to ensure alignment with the marketing strategy
- Marketing execution – Oversee execution of digital performance, SEO, content and social media production, events and growth initiatives
- Customer retention – Work with Customer Success to develop marketing initiatives that protect retention and promote revenue growth
- Partner collaboration – Work closely with key partners to propose and deliver messaging on joint go-to-market initiatives
Experience and qualifications:
- Bachelor’s degree, ideally in business, marketing, or related field
- Minimum 6 years of experience in a marketing role
- Minimum 3 years in a management role
- Deep understanding of marketing principles, channels, and best practices
- Excellent understanding of regulations, professional standards, and legislation
- Knowledge of CRM and marketing automation tools
- Strong digital and SEO expertise
- Tactical, hands-on experience with lead generation, forecasting, reporting and data analysis
- Experience leading a team day to day and across larger projects
- Experience with media publications and external vendors to promote brand awareness
- Experience developing compelling messaging across multiple channels
- Excellent written, verbal and presentation communication skills
Skills and personal qualities:
- Senior marketing management experience in software/SaaS market
- CIM professional diploma or equivalent
- International marketing management experience across regions and verticals
- A natural and proven leader with the ability to work under pressure
- Confident and inspiring communicator
- Focus on personal development and growth through networking and industry insights
- Excellent time management and prioritisation
- Data-driven and inquisitive to inform direction
- Strategic thinker willing to challenge the status quo
- Commercially minded and aligned to business goals
- Positive mindset, high ownership and accountability
Employment type: Full-time
Job function: Marketing
Industries: Software Development, Truck Transportation, Transportation, Logistics, Supply Chain and Storage
Senior Marketing Manager employer: Chevin Fleet Solutions
Contact Detail:
Chevin Fleet Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Chevin Fleet Solutions thoroughly. Understand their products, culture, and recent news. This will not only help you answer questions but also show your genuine interest in the company.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Senior Marketing Manager role. Highlight your leadership skills and marketing strategies that have driven success in previous roles.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the position. And remember, apply through our website for the best chance at landing that dream job!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in managing teams and budgets, and showcase your strategic marketing execution skills. We want to see how you can drive leads and conversions!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your experience aligns with our goals at Chevin. Don’t forget to mention any innovative strategies you've implemented in the past.
Showcase Your Achievements: Quantify your successes! Whether it's increasing MQLs or leading successful campaigns, we love numbers that tell a story. This helps us understand the impact you've made in previous roles and how you can contribute to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Chevin Fleet Solutions
✨Know Your Stuff
Before the interview, dive deep into Chevin Fleet Solutions' products and services. Understand their market position and how they differentiate themselves in the fleet management industry. This knowledge will help you articulate how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Senior Marketing Manager, you'll need to lead a team effectively. Prepare examples of how you've successfully managed teams in the past, focusing on mentorship and inspiring creativity. Highlight specific instances where your leadership directly contributed to achieving marketing objectives.
✨Be Data-Driven
Chevin values data-driven insights for decision-making. Be ready to discuss how you've used analytics to inform marketing strategies and improve conversion rates. Bring examples of KPIs you've monitored and how you've adjusted tactics based on performance data.
✨Emphasise Collaboration
Collaboration is key at Chevin. Prepare to discuss how you've worked cross-functionally with sales, customer success, and product teams. Share examples of successful projects that required teamwork and how you ensured alignment with overall business goals.
