At a Glance
- Tasks: Lead social media and PR strategy to elevate Cheval's luxury brand presence globally.
- Company: Join Cheval Collection, a leader in luxury serviced apartments in London and Dubai.
- Benefits: Full-time role with opportunities for creativity and professional growth.
- Other info: Dynamic environment with a focus on creativity and strategic impact.
- Why this job: Shape the future of luxury living through innovative digital storytelling and influencer partnerships.
- Qualifications: Experience in luxury brands and strong social media management skills required.
The predicted salary is between 54000 - 66000 £ per year.
Overview
Cheval Collection is the parent company of growing hospitality brands Cheval Residences and Cheval Maison, experts in luxury serviced apartments, with locations in London and Dubai.
We are seeking a
Social Media & PR Manager to join our commercial team and shape Cheval’s global presence.
As Social Media & PR Manager, you will lead how the brand communicates across digital platforms, media channels, and key markets, ensuring Cheval is consistently represented as a leader in luxury serviced living.
This role drives social media strategy, PR activity, influencer collaborations, brand storytelling, and digital community engagement.
You will oversee communications for properties in London and Dubai, as well as pre-opening campaigns for new developments in the UK, Europe, and the Middle East.
Working closely with the Chief Commercial Officer, you’ll act as guardian of the brand voice and deliver impactful campaigns.
This is a creative and strategic role requiring strong digital expertise, excellent media relationships, and deep knowledge of luxury brand communications.
Responsibilities
- Develop and execute global social media & PR strategy across all regions
- Maintain a consistent brand voice and visual identity
- Build partnerships with influencers and creators aligned to luxury audiences
- Drive engagement through analytics, community management, and trend forecasting
- Manage relationships with agencies, editors, journalists, and media partners
- Manage crisis communications with senior stakeholders
- Track KPIs across social, PR, and campaigns
- Lead social and PR strategy for new launches
Qualifications
- Experience in luxury hospitality, lifestyle, travel, or luxury brands
- Proven success managing multi-platform social media at scale
- Strong media and influencer networks across key markets
- Exceptional copywriting and storytelling skills
- Experience delivering impactful PR campaigns with measurable results
- Knowledge of digital trends, analytics tools, and best practices
- Experience working across international regions and diverse audiences
- Strong organizational and project management skills
- Creativity, forward-thinking, and digital fluency
- Excellent communication and aesthetic judgment
- Confidence in building relationships with high emotional intelligence
- Seniority level
- Mid-Senior level
- Employment type
- Full-time
- Job function
- Management, Public Relations, and Marketing
- Industries
- Accommodation and Food Services and Hospitality
- #J-18808-Ljbffr
Social Media & PR Manager employer: Cheval Collection
Join a dynamic and innovative hospitality brand in England that values creativity and excellence. As a Global Luxury Social Media & PR Lead, you'll thrive in a supportive work culture that encourages professional growth and offers unique opportunities to shape impactful campaigns in the luxury sector. With a focus on collaboration and employee development, this company is dedicated to fostering a rewarding environment for those passionate about elevating brand presence on a global scale.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & PR Manager
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Cheval Collection. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Cheval Collection, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Cheval Collection inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Social Media & PR Manager
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Cheval Collection. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Cheval Collection.
How to prepare for a job interview at Cheval Collection
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
