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- Tasks: Lead social media and PR strategy for luxury serviced apartments in London and Dubai.
- Company: Cheval Collection, a leader in luxury hospitality with a global presence.
- Benefits: Full-time role with opportunities for creativity and career growth.
- Why this job: Shape the brand's voice and engage with luxury audiences worldwide.
- Qualifications: Experience in luxury brands and strong social media management skills.
- Other info: Dynamic environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Cheval Collection is the parent company of growing hospitality brands Cheval Residences and Cheval Maison, experts in luxury serviced apartments, with locations in London and Dubai. We are seeking a Social Media & PR Manager to join our commercial team and shape Cheval's global presence.
As Social Media & PR Manager, you will lead how the brand communicates across digital platforms, media channels, and key markets, ensuring Cheval is consistently represented as a leader in luxury serviced living. This role drives social media strategy, PR activity, influencer collaborations, brand storytelling, and digital community engagement. You will oversee communications for properties in London and Dubai, as well as pre-opening campaigns for new developments in the UK, Europe, and the Middle East. Working closely with the Chief Commercial Officer, you'll act as guardian of the brand voice and deliver impactful campaigns. This is a creative and strategic role requiring strong digital expertise, excellent media relationships, and deep knowledge of luxury brand communications.
Responsibilities
- Develop and execute global social media & PR strategy across all regions
- Maintain a consistent brand voice and visual identity
- Build partnerships with influencers and creators aligned to luxury audiences
- Drive engagement through analytics, community management, and trend forecasting
- Manage relationships with agencies, editors, journalists, and media partners
- Manage crisis communications with senior stakeholders
- Track KPIs across social, PR, and campaigns
- Lead social and PR strategy for new launches
Qualifications
- Experience in luxury hospitality, lifestyle, travel, or luxury brands
- Proven success managing multi-platform social media at scale
- Strong media and influencer networks across key markets
- Exceptional copywriting and storytelling skills
- Experience delivering impactful PR campaigns with measurable results
- Knowledge of digital trends, analytics tools, and best practices
- Experience working across international regions and diverse audiences
- Strong organizational and project management skills
- Creativity, forward-thinking, and digital fluency
- Excellent communication and aesthetic judgment
- Confidence in building relationships with high emotional intelligence
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Management, Public Relations, and Marketing
Industries: Accommodation and Food Services and Hospitality
Social Media & PR Manager in London employer: Cheval Collection
Contact Detail:
Cheval Collection Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & PR Manager in London
✨Tip Number 1
Get your social media game on point! Showcase your creativity and understanding of luxury branding by curating a stunning portfolio of your past work. Use platforms like Instagram or LinkedIn to highlight your achievements and engage with industry leaders.
✨Tip Number 2
Networking is key! Attend industry events, webinars, or even local meet-ups to connect with professionals in the hospitality and PR sectors. Don’t be shy—reach out to people on LinkedIn and start conversations about their experiences and insights.
✨Tip Number 3
Stay ahead of the curve by keeping up with digital trends and analytics tools. Follow relevant blogs, podcasts, and influencers in the luxury space to ensure you’re always in the know. This knowledge will help you stand out during interviews!
✨Tip Number 4
When you're ready to apply, make sure to do it through our website! Tailor your application to reflect how your skills align with Cheval's brand voice and values. Show us why you’re the perfect fit for shaping our global presence!
We think you need these skills to ace Social Media & PR Manager in London
Some tips for your application 🫡
Show Off Your Creativity: As a Social Media & PR Manager, we want to see your creative flair! Use your application to showcase your unique style and how you can bring fresh ideas to our brand. Think about how you can tell a story that resonates with luxury audiences.
Tailor Your Experience: Make sure to highlight your experience in luxury hospitality or related fields. We’re looking for someone who understands the nuances of this industry, so be specific about your past roles and how they relate to what we do at Cheval Collection.
Demonstrate Your Digital Savvy: We need someone who’s not just familiar with social media but knows how to leverage it effectively. Share examples of successful campaigns you've managed, and don’t forget to mention any analytics tools you’ve used to track performance!
Keep It Professional Yet Personal: While we love a polished application, don’t be afraid to let your personality shine through. We’re looking for someone who can build relationships with influencers and media, so show us your communication style and emotional intelligence in your writing.
How to prepare for a job interview at Cheval Collection
✨Know Your Brand Inside Out
Before the interview, dive deep into Cheval Collection's values, mission, and recent campaigns. Understanding their luxury positioning and how they communicate will help you align your answers with their brand voice.
✨Showcase Your Digital Savvy
Be ready to discuss specific social media strategies you've implemented in the past. Bring examples of successful campaigns, analytics, and how you engaged communities. This will demonstrate your expertise and creativity in driving brand presence.
✨Build a Story Around Your Experience
Craft a narrative that highlights your journey in luxury hospitality and PR. Use storytelling techniques to illustrate your successes and challenges, making it relatable to the role you're applying for. This will help you stand out as a candidate.
✨Prepare for Crisis Scenarios
Think about potential crisis situations that could arise in the luxury sector and how you would handle them. Being able to articulate your approach to crisis communications will show your strategic thinking and readiness for the role.
