At a Glance
- Tasks: Lead social media and PR strategy for luxury serviced apartments in London and Dubai.
- Company: Cheval Collection, a leader in luxury hospitality with a vibrant culture.
- Benefits: Full-time role with opportunities for creativity and professional growth.
- Other info: Join a dynamic team and make an impact in the hospitality industry.
- Why this job: Shape the global presence of a luxury brand and engage with diverse audiences.
- Qualifications: Experience in luxury brands and strong social media management skills.
The predicted salary is between 40000 - 50000 £ per year.
Cheval Collection is the parent company of growing hospitality brands Cheval Residences and Cheval Maison, experts in luxury serviced apartments, with locations in London and Dubai. We are seeking a Social Media & PR Manager to join our commercial team and shape Cheval’s global presence.
As Social Media & PR Manager, you will lead how the brand communicates across digital platforms, media channels, and key markets, ensuring Cheval is consistently represented as a leader in luxury serviced living. This role drives social media strategy, PR activity, influencer collaborations, brand storytelling, and digital community engagement. You will oversee communications for properties in London and Dubai, as well as pre-opening campaigns for new developments in the UK, Europe, and the Middle East. Working closely with the Chief Commercial Officer, you’ll act as guardian of the brand voice and deliver impactful campaigns. This is a creative and strategic role requiring strong digital expertise, excellent media relationships, and deep knowledge of luxury brand communications.
Responsibilities
- Develop and execute global social media & PR strategy across all regions
- Maintain a consistent brand voice and visual identity
- Build partnerships with influencers and creators aligned to luxury audiences
- Drive engagement through analytics, community management, and trend forecasting
- Manage relationships with agencies, editors, journalists, and media partners
- Manage crisis communications with senior stakeholders
- Track KPIs across social, PR, and campaigns
- Lead social and PR strategy for new launches
Qualifications
- Experience in luxury hospitality, lifestyle, travel, or luxury brands
- Proven success managing multi-platform social media at scale
- Strong media and influencer networks across key markets
- Exceptional copywriting and storytelling skills
- Experience delivering impactful PR campaigns with measurable results
- Knowledge of digital trends, analytics tools, and best practices
- Experience working across international regions and diverse audiences
- Strong organizational and project management skills
- Creativity, forward-thinking, and digital fluency
- Excellent communication and aesthetic judgment
- Confidence in building relationships with high emotional intelligence
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Management, Public Relations, and Marketing
Industries: Accommodation and Food Services and Hospitality
Social Media & PR Manager in Cardiff employer: Cheval Collection
Cheval Collection is an exceptional employer, offering a dynamic work environment where creativity and strategic thinking thrive. With a focus on luxury serviced living, employees benefit from opportunities to shape global brand presence while collaborating with industry leaders in vibrant locations like London and Dubai. The company fosters a culture of growth, encouraging professional development and innovative ideas, making it an ideal place for those seeking meaningful and rewarding careers in hospitality.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & PR Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cheval Collection and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cheval Collection are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cheval Collection on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cheval Collection. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & PR Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cheval Collection. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cheval Collection:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cheval Collection’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cheval Collection
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cheval Collection will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cheval Collection, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
