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- Tasks: Lead social media strategy and PR campaigns for luxury serviced apartments.
- Company: Cheval Collection, a leader in luxury hospitality with a global presence.
- Benefits: Competitive salary, performance bonus, and 30 days annual leave.
- Why this job: Shape the brand's voice and engage with luxury audiences worldwide.
- Qualifications: Experience in luxury brands and strong social media management skills.
- Other info: Creative role with opportunities for growth in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
Cheval Collection is the parent company of growing hospitality brands Cheval Residences and Cheval Maison, experts in luxury serviced apartments, with locations in London and Dubai. We are seeking a Social Media & PR Manager to join our commercial team and shape Cheval’s global presence.
As Social Media & PR Manager, you will lead how the brand communicates across digital platforms, media channels, and key markets, ensuring Cheval is consistently represented as a leader in luxury serviced living. This exciting role drives social media strategy, PR activity, influencer collaborations, brand storytelling, and digital community engagement. You will oversee communications for properties in London and Dubai, as well as pre-opening campaigns for new developments in the UK, Europe, and the Middle East. Working closely with the Chief Commercial Officer, you’ll act as guardian of the brand voice and deliver impactful campaigns.
Responsibilities:
- Develop and execute global social media & PR strategy across all regions
- Maintain a consistent brand voice and visual identity
- Build partnerships with influencers and creators aligned to luxury audiences
- Drive engagement through analytics, community management, and trend forecasting
- Manage relationships with agencies, editors, journalists, and media partners
- Manage crisis communications with senior stakeholders
- Track KPIs across social, PR, and campaigns
- Lead social and PR strategy for new launches
This is a creative and strategic role requiring strong digital expertise, excellent media relationships, and deep knowledge of luxury brand communications.
Qualifications:
- Experience in luxury hospitality, lifestyle, travel, or luxury brands
- Proven success managing multi-platform social media at scale
- Strong media and influencer networks across key markets
- Exceptional copywriting and storytelling skills
- Experience delivering impactful PR campaigns with measurable results
- Knowledge of digital trends, analytics tools, and best practices
- Experience working across international regions and diverse audiences
- Strong organizational and project management skills
- Creativity, forward-thinking, and digital fluency
- Excellent communication and aesthetic judgement
- Confidence in building relationships with high emotional intelligence
Benefits:
- A competitive salary
- Performance-related bonus
- 30 days annual leave, increasing with service
Social Media & PR Manager in London employer: Cheval Collection Ltd
Contact Detail:
Cheval Collection Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & PR Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues or mentors on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social media and PR. Include case studies of successful campaigns you've managed, and make sure to showcase your creativity and strategic thinking. This will help you stand out when you’re chatting with hiring managers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Cheval Collection, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Stay updated on trends! Follow industry news and keep an eye on what’s happening in luxury hospitality and social media. This knowledge will not only help you in interviews but also show potential employers that you’re passionate and informed about the field.
We think you need these skills to ace Social Media & PR Manager in London
Some tips for your application 🫡
Show Your Passion for Luxury: When you're writing your application, let your love for luxury hospitality shine through. We want to see how you connect with the brand and its values, so share your experiences that align with Cheval's commitment to excellence.
Tailor Your CV and Cover Letter: Make sure your CV and cover letter are tailored specifically for this role. Highlight your experience in social media and PR, especially in luxury settings. We’re looking for someone who can demonstrate their understanding of our audience and market.
Be Creative and Authentic: This is a creative role, so don’t be afraid to show off your personality! Use engaging language and storytelling techniques in your application. We want to see how you can bring the Cheval brand to life through your words.
Apply Through Our Website: To make sure your application gets to us directly, apply through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Cheval Collection Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Cheval Collection's values, mission, and recent campaigns. Understanding their luxury positioning and how they communicate will help you align your answers with their brand voice.
✨Showcase Your Digital Savvy
Prepare to discuss specific social media strategies you've implemented in the past. Bring examples of successful campaigns, analytics insights, and how you’ve engaged communities. This will demonstrate your expertise and creativity in driving brand presence.
✨Build a Connection with Influencers
Highlight your experience in building relationships with influencers and media partners. Share stories of successful collaborations and how you’ve leveraged these connections to enhance brand visibility, especially in luxury markets.
✨Be Ready for Crisis Scenarios
Think about potential crisis situations that could arise in the luxury hospitality sector. Prepare to discuss how you would manage communications during such times, showcasing your strategic thinking and emotional intelligence.