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- Tasks: Join our marketing team to create engaging campaigns that connect with visitors and members.
- Company: Chester Zoo is a leading wildlife charity dedicated to conservation and preventing extinction.
- Benefits: Enjoy flexible working, 33 days leave, free tickets, and discounts on gym memberships and more.
- Why this job: Make a real impact in conservation while developing your marketing skills in a vibrant environment.
- Qualifications: Familiarity with CRM systems, strong communication skills, and a creative mindset are essential.
- Other info: Hybrid working options available, with up to two days remote each week.
The predicted salary is between 26500 - 37000 £ per year.
CRM Marketing Assistant
Full time, permanent contract with an option for some hybrid working.
We are Chester Zoo, an award-winning visitor attraction and a major wildlife charity committed to the recovery of endangered species globally. Our mission is to prevent extinction, especially during this critical time for conservation.
The Role
We are seeking an outstanding CRM Marketing Assistant, reporting to the Senior Customer Retention and Development Manager, to help us deliver engaging, personalized communications that inspire our visitors and members. You will be a key part of our marketing team, creating and executing customer-centric campaigns across email, SMS, push notifications, and more. Your work will enhance the visitor experience and strengthen relationships with our audiences.
Key Responsibilities
- Design, build, and deploy email campaigns using our marketing automation platform.
- Segment audiences and support personalized communications through customer data analysis.
- Collaborate with creative teams to develop compelling content.
- Support campaign planning and reporting with insights and performance metrics.
- Ensure GDPR compliance and data integrity across all CRM activities.
- Coordinate with stakeholders to execute campaigns across the zoo and The Reserve.
Essential Skills and Experience
- Familiarity with CRM systems and marketing automation platforms.
- Understanding of digital marketing, customer lifecycles, and campaign management.
- Technical skills in database management, including managing lists and updating records.
- Proficiency with Microsoft Office applications, especially Excel.
- Strong written and verbal communication skills.
- Effective time management to handle multiple projects and deadlines.
- Attention to detail and a creative approach to messaging.
- Ability to interpret campaign data for reporting purposes.
- Basic design and copywriting skills.
Desirable Skills
- Familiarity with Dot Digital and/or Access Charity CRM.
- Experience with campaign automation and execution.
- Background in marketing or customer development roles.
- Experience within the visitor attraction or charity sectors.
- Relevant professional marketing qualification.
What We Offer
- Permanent contract with flexible working options.
- Salary of £26,500.
- Hybrid working with up to two days remote per week.
- 33 days annual leave plus options to buy or sell leave.
- Staff pass and free tickets for family and friends.
- Cycle to work scheme, healthcare, and employee assistance programs.
- Discounted gym memberships, cinema tickets, and more.
- Generous pension scheme.
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CRM Marketing Assistant employer: Chester Zoo
Contact Detail:
Chester Zoo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Assistant
✨Tip Number 1
Familiarise yourself with CRM systems and marketing automation platforms, especially those mentioned in the job description like Dot Digital. This knowledge will not only help you understand the tools you'll be using but also demonstrate your initiative and readiness to hit the ground running.
✨Tip Number 2
Showcase your understanding of customer lifecycles and campaign management by discussing relevant experiences in your conversations. Be prepared to share examples of how you've successfully engaged audiences in previous roles or projects.
✨Tip Number 3
Brush up on your data analysis skills, particularly in interpreting campaign performance metrics. Being able to discuss how you've used data to inform decisions in past campaigns can set you apart from other candidates.
✨Tip Number 4
Network with professionals in the visitor attraction or charity sectors. Attend relevant events or join online forums to connect with others in the field. This can provide valuable insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace CRM Marketing Assistant
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and skills required for the CRM Marketing Assistant position. Tailor your application to highlight how your experience aligns with these requirements.
Highlight Relevant Experience: In your CV and cover letter, emphasise any previous experience you have with CRM systems, marketing automation platforms, and digital marketing. Use specific examples to demonstrate your skills in campaign management and customer engagement.
Showcase Your Communication Skills: Since strong written and verbal communication skills are essential for this role, ensure that your application is well-written and free of errors. Consider including a brief example of a successful campaign or project where your communication made a difference.
Demonstrate Attention to Detail: Given the importance of data integrity and GDPR compliance in this role, make sure your application reflects your attention to detail. Double-check your documents for accuracy and clarity before submitting them.
How to prepare for a job interview at Chester Zoo
✨Show Your Passion for Conservation
Chester Zoo is all about wildlife conservation, so make sure to express your enthusiasm for their mission. Share any personal experiences or projects related to conservation that resonate with you.
✨Demonstrate Your CRM Knowledge
Familiarise yourself with CRM systems and marketing automation platforms. Be prepared to discuss how you've used these tools in the past, especially in creating customer-centric campaigns.
✨Highlight Your Communication Skills
As a CRM Marketing Assistant, strong written and verbal communication skills are essential. Bring examples of your previous work, such as email campaigns or content you've created, to showcase your abilities.
✨Prepare for Data-Driven Discussions
Since the role involves analysing customer data, be ready to talk about how you've interpreted campaign data in the past. Discuss any insights you've gained and how they influenced your marketing strategies.
