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- Tasks: Join us as a Brand & Marketing Officer, creating engaging campaigns and content for Chester Zoo.
- Company: Chester Zoo is the UK's most popular zoo and an international wildlife charity dedicated to conservation.
- Benefits: Enjoy hybrid working, 33 days annual leave, a healthcare plan, and discounts on various services.
- Why this job: Be part of a passionate team making a real impact on wildlife conservation in a unique environment.
- Qualifications: Experience in fast-paced marketing, strong project management skills, and a creative mindset are essential.
- Other info: Work amidst incredible animals and contribute to exciting conservation goals while developing your career.
The predicted salary is between 24000 - 42000 £ per year.
Full time, permanent contract with an option for some hybrid working.
We are Chester Zoo
We’re not just an amazing, award-winning visitor attraction that’s home to over 30,000 incredible animals within 128 acres of stunning gardens. We’re not just the UK’s most popular zoo. We’re an international wildlife charity that’s committed to the recovery of endangered species.
The role – Brand & Marketing Officer
We have an exciting new role for an exceptional Brand & Marketing Offer to join our team. We’re looking for a proactive and experienced individual who can confidently deliver effective content and campaigns for Chester Zoo that support our marketing and wider organisation objectives.
Reporting to the Brand & Marketing Manager, they will be responsible for coordinating and implementing activity across our different channels, collaborating closely with other teams and agency partners in the creation of engaging campaign assets, and the timely delivery of campaign plans.
We’re looking for someone who can bring fresh thinking, creativity and a mindset of continuous improvement to their work, the team and the wider zoo – contributing ideas to improve campaign effectiveness, audience engagement and meet our wider team goals.
This exciting role requires strong communication and project management skills, someone who thrives in a fast paced, collaborative environment and is passionate about connecting audiences with the Chester Zoo brand and mission as a world class visitor attraction and conservation zoo.
As a Brand & Marketing Officer you will
Management of content and asset production:
- Work with internal and agency creative partners to effectively brief and produce design, photography & video content for paid and owned channels including website, social media, email, radio, OOH, TV, cinema as well as zoo site collateral.
- Ensuring objectives of campaigns are met and bring fresh creative thinking to how content can be used and adapted across different platforms to maximise impact
- Assist in creating and editing content on website and owned channels which may include copywriting, CMS upload and editing
- Coordinate content photo and video shoots in zoo – lead contact for external agencies and internal teams
- Managing asset approval process
- Ensure campaign assets are appropriately stored, version controlled and circulated across internal and external teams.
Lead campaign coordination and delivery:
- Support with campaign planning, which will be led by the Brand & Marketing Manager
- Work with media agency to ensure final media plan and asset requirements are clearly defined
- Lead the day-to-day implementation of campaign activity, including creation of campaign production schedules, organising and leading regular update meetings with the wider team, keeping Brand & Marketing Manager abreast of progress and any gaps or issues with delivery
- Ensure creative agencies and internal teams are clearly briefed on the requirements of each campaign and assets are delivered to time and on brief
- Contribute ideas and recommendations to improve campaign delivery and effectiveness – from audience targeting to content formats, channels and messaging
- Management of campaigns timings and budgets
- Present campaign plans and results to stakeholders around the zoo
- Involvement and coordination of wider brand and marketing projects outside of campaigns as required
Effective measurement and learning:
- Monitor live campaigns and content performance against defined KPIs working with the wider channel and agency teams, flagging and issues or opportunities for optimisation
- Gather and compile results for post-campaign reporting
- Support the Brand & Marketing Manager in gathering previous campaign insight and performance data to inform briefing and planning
What makes Chester Zoo a great place to work?
Well, where do we start? Here goes…
We’re a team of conservationists, scientists, educators, animal welfare experts, marketeers, visitor experience professionals, environmental policy influencers; the list goes on. Each and every one of us is on a mission to make Chester Zoo the best in the world, and our planet a better place.
As the UK’s biggest and best zoo, we have ambitious goals, exciting plans, and there’s always lots going on here. We’re an inclusive and diverse organisation, and we know how important it is to invest in our colleagues to help boost their career development. We have ambitious goals, and we want you to be with us for the long term on our exciting journey.
Our working environment could not be more different from a typical office – where else can you see critically endangered orangutans from your office window, or stroll among rare giraffes and tigers on your lunch break?
Our Requirements – Brand & Marketing Officer
- Previous proven experience working at this level within a fast-paced marketing team or agency environment
- Experience managing integrated campaigns across a variety of channels
- Strong understanding of on and offline marketing channels
- Strong project management and coordination skills, able to work independently
- Excellent attention to detail
- Able to prioritise and plan workload effectively
- Excellent written and verbal communication, including basic copywriting/editing
- Experience working alongside creative teams, agencies and media agencies
- Some experience analysing data and performance
- Passionate about brand, marketing and campaigns
- A creative thinker and collaborative team player
- A proactive mindset with a desire to continuously improve campaign outcomes and test new ideas
The Package
- Contract Type – Permanent
- Working Hours – 40 hours per week
- Salary – £30,000 per annum
- Hybrid working, based at Chester Zoo at least 3 days per week.
- 33 days annual leave (includes bank holidays) plus the option to buy or sell up to 5 days.
- Pension scheme with generous employer contributions up to 9%
- Healthcare plan and employee assistance programme.
- Staff pass so you can visit the zoo during your time off, plus multiple complimentary tickets for your friends and family.
- Cycle to work scheme.
- Discounted gym membership
- Discounts on cinema tickets, restaurants, high street shops and more via Perks
Please be aware we reserve the right to close our vacancies earlier than the listed date if we have received a high level of suitable applications. We recommend that if you do wish to be considered that you complete the application as promptly as possible. #J-18808-Ljbffr
Brand & Marketing Officer employer: Chester Zoo
Contact Detail:
Chester Zoo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Marketing Officer
✨Tip Number 1
Familiarise yourself with Chester Zoo's brand and mission. Understanding their conservation efforts and how they engage with audiences will help you tailor your approach during interviews and discussions, showcasing your passion for their work.
✨Tip Number 2
Network with current or former employees of Chester Zoo. Engaging with them on platforms like LinkedIn can provide you with insider insights about the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share examples that highlight your project management skills and creativity, as these are key aspects of the Brand & Marketing Officer role.
✨Tip Number 4
Stay updated on the latest trends in marketing and conservation. Being knowledgeable about current events and innovative marketing strategies will demonstrate your proactive mindset and commitment to continuous improvement, which is highly valued by Chester Zoo.
We think you need these skills to ace Brand & Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand and marketing, particularly in managing integrated campaigns. Use specific examples that demonstrate your project management skills and creativity.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for conservation and the mission of Chester Zoo. Mention how your skills align with the role and provide examples of past successes in similar positions.
Showcase Your Creativity: In your application, include examples of previous campaigns you've worked on. Discuss your role in these projects and how you contributed to their success, especially in terms of audience engagement and content creation.
Highlight Collaboration Skills: Emphasise your ability to work with creative teams and agencies. Provide examples of how you've successfully coordinated with different stakeholders to deliver effective marketing campaigns.
How to prepare for a job interview at Chester Zoo
✨Show Your Passion for Conservation
Chester Zoo is not just a visitor attraction; it's a wildlife charity. Make sure to express your passion for conservation and how it aligns with the zoo's mission during the interview.
✨Demonstrate Your Project Management Skills
Given the role's emphasis on project management, be prepared to discuss specific examples of how you've successfully managed campaigns in fast-paced environments. Highlight your ability to coordinate multiple teams and meet deadlines.
✨Bring Creative Ideas to the Table
The zoo is looking for fresh thinking and creativity. Come prepared with ideas on how you would approach campaigns or improve existing strategies. This shows your proactive mindset and willingness to contribute.
✨Familiarise Yourself with Their Channels
Research Chester Zoo's marketing channels, including their social media presence and website. Be ready to discuss how you would adapt content across these platforms to maximise engagement and impact.