At a Glance
- Tasks: Join us as a Brand & Marketing Officer, creating engaging campaigns and content for Chester Zoo.
- Company: Chester Zoo is the UK's most popular zoo and an international wildlife charity dedicated to conservation.
- Benefits: Enjoy hybrid working, 33 days annual leave, a healthcare plan, and discounts on various services.
- Other info: Work amidst incredible animals and contribute to exciting conservation goals while developing your career.
- Why this job: Be part of a passionate team making a real impact on wildlife conservation in a unique environment.
- Qualifications: Experience in fast-paced marketing, strong project management skills, and a creative mindset are essential.
The predicted salary is between 24000 - 42000 £ per year.
Full time, permanent contract with an option for some hybrid working.
We are Chester Zoo
We’re not just an amazing, award-winning visitor attraction that’s home to over 30,000 incredible animals within 128 acres of stunning gardens. We’re not just the UK’s most popular zoo. We’re an international wildlife charity that’s committed to the recovery of endangered species.
The role – Brand & Marketing Officer
We have an exciting new role for an exceptional Brand & Marketing Offer to join our team. We’re looking for a proactive and experienced individual who can confidently deliver effective content and campaigns for Chester Zoo that support our marketing and wider organisation objectives.
Reporting to the Brand & Marketing Manager, they will be responsible for coordinating and implementing activity across our different channels, collaborating closely with other teams and agency partners in the creation of engaging campaign assets, and the timely delivery of campaign plans.
We’re looking for someone who can bring fresh thinking, creativity and a mindset of continuous improvement to their work, the team and the wider zoo – contributing ideas to improve campaign effectiveness, audience engagement and meet our wider team goals.
This exciting role requires strong communication and project management skills, someone who thrives in a fast paced, collaborative environment and is passionate about connecting audiences with the Chester Zoo brand and mission as a world class visitor attraction and conservation zoo.
As a Brand & Marketing Officer you will
Management of content and asset production:
- Work with internal and agency creative partners to effectively brief and produce design, photography & video content for paid and owned channels including website, social media, email, radio, OOH, TV, cinema as well as zoo site collateral.
- Ensuring objectives of campaigns are met and bring fresh creative thinking to how content can be used and adapted across different platforms to maximise impact
- Assist in creating and editing content on website and owned channels which may include copywriting, CMS upload and editing
- Coordinate content photo and video shoots in zoo – lead contact for external agencies and internal teams
- Managing asset approval process
- Ensure campaign assets are appropriately stored, version controlled and circulated across internal and external teams.
- Support with campaign planning, which will be led by the Brand & Marketing Manager
- Work with media agency to ensure final media plan and asset requirements are clearly defined
- Lead the day-to-day implementation of campaign activity, including creation of campaign production schedules, organising and leading regular update meetings with the wider team, keeping Brand & Marketing Manager abreast of progress and any gaps or issues with delivery
- Ensure creative agencies and internal teams are clearly briefed on the requirements of each campaign and assets are delivered to time and on brief
- Contribute ideas and recommendations to improve campaign delivery and effectiveness – from audience targeting to content formats, channels and messaging
- Management of campaigns timings and budgets
- Present campaign plans and results to stakeholders around the zoo
- Involvement and coordination of wider brand and marketing projects outside of campaigns as required
- Monitor live campaigns and content performance against defined KPIs working with the wider channel and agency teams, flagging and issues or opportunities for optimisation
- Gather and compile results for post-campaign reporting
- Support the Brand & Marketing Manager in gathering previous campaign insight and performance data to inform briefing and planning
Well, where do we start? Here goes…
We’re a team of conservationists, scientists, educators, animal welfare experts, marketeers, visitor experience professionals, environmental policy influencers; the list goes on. Each and every one of us is on a mission to make Chester Zoo the best in the world, and our planet a better place.
As the UK’s biggest and best zoo, we have ambitious goals, exciting plans, and there’s always lots going on here. We’re an inclusive and diverse organisation, and we know how important it is to invest in our colleagues to help boost their career development. We have ambitious goals, and we want you to be with us for the long term on our exciting journey.
Our working environment could not be more different from a typical office – where else can you see critically endangered orangutans from your office window, or stroll among rare giraffes and tigers on your lunch break?
Our Requirements – Brand & Marketing Officer
- Previous proven experience working at this level within a fast-paced marketing team or agency environment
- Experience managing integrated campaigns across a variety of channels
- Strong understanding of on and offline marketing channels
- Strong project management and coordination skills, able to work independently
- Excellent attention to detail
- Able to prioritise and plan workload effectively
- Excellent written and verbal communication, including basic copywriting/editing
- Experience working alongside creative teams, agencies and media agencies
- Some experience analysing data and performance
- Passionate about brand, marketing and campaigns
- A creative thinker and collaborative team player
- A proactive mindset with a desire to continuously improve campaign outcomes and test new ideas
- Contract Type – Permanent
- Working Hours – 40 hours per week
- Salary – £30,000 per annum
- Hybrid working, based at Chester Zoo at least 3 days per week.
- 33 days annual leave (includes bank holidays) plus the option to buy or sell up to 5 days.
- Pension scheme with generous employer contributions up to 9%
- Healthcare plan and employee assistance programme.
- Staff pass so you can visit the zoo during your time off, plus multiple complimentary tickets for your friends and family.
- Cycle to work scheme.
- Discounted gym membership
- Discounts on cinema tickets, restaurants, high street shops and more via Perks
Brand & Marketing Officer in Chester employer: Chester Zoo
Chester Zoo is not just a leading visitor attraction; it's a vibrant community of passionate conservationists and marketing professionals dedicated to making a positive impact on the planet. With a unique working environment surrounded by incredible wildlife, we offer a culture of inclusivity, continuous learning, and career development, alongside generous benefits such as hybrid working options, extensive annual leave, and a supportive healthcare plan. Join us in our mission to connect audiences with our brand while enjoying the perks of working in one of the UK's most beloved zoos.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Marketing Officer in Chester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Chester Zoo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Chester Zoo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Chester Zoo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Chester Zoo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand & Marketing Officer in Chester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Chester Zoo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Chester Zoo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Chester Zoo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Chester Zoo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Chester Zoo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Chester Zoo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
