At a Glance
- Tasks: Generate new business and build strong relationships through networking and proactive engagement.
- Company: Join Chester Race Company, a leading brand in the North West with diverse opportunities.
- Benefits: Enjoy race day tickets, enhanced pension contributions, and flexible working hours.
- Other info: Experience a vibrant work environment with varied tasks and excellent career progression.
- Why this job: Make an impact in a dynamic role that drives growth and enhances brand exposure.
- Qualifications: 2-3 years in sales or business development, with strong communication and networking skills.
The predicted salary is between 30000 - 35000 £ per year.
Join our team! Chester Race Company is seeking a dynamic, target-driven individual to join our Commercial Team. This permanent role, based in the heart of Chester, will focus on generating new business by developing and maintaining a strong sales pipeline through outbound sales activity, networking opportunities, and proactive engagement. The post will be central to sourcing, nurturing, and securing new business, contributing directly to the growth objectives of both Chester Racecourse and Bangor-on-Dee Racecourse.
Working closely with the Business Development Manager, the ideal candidate will demonstrate a strong sales knowledge and an understanding of how sponsorship and hospitality assets can be leveraged to enhance brand exposure, customer interaction, and corporate relationship-building - delivered with confidence, resilience, and persuasive communication.
General Responsibilities include:
- Proactively identify and target potential brands/companies.
- Generate new business via telephone, email, social media, and face-to-face networking.
- Represent the company at events, forums, and client functions.
- Demonstrate commercial understanding on how brands activate sponsorship.
- Research prospect needs and tailor proposals that deliver measurable outcomes.
- Nurture and progress relationships through regular communication and follow-up.
- Collaborate with the Commercial Team to grow the pipeline and achieve quarterly revenue targets.
- Increase profitability through Hospitality, Sponsorship, and wider commercial sales.
- Provide data insights to support lead generation and development activity.
- Maintain accurate CRM records (HubSpot preferred) and log all communications.
- Prepare and analyse sales pipeline reports for management review.
Essential requirements:
- A minimum of 2-3 years professional experience in sales, business development, or commercial roles.
- Experience in sponsorship, partnerships, or marketing-led sales.
- Proven ability to identify and engage brands for activation opportunities.
- Experience attending networking events and building business relationships.
- Proficient in MS Office (Excel, Word, Outlook, PowerPoint).
Desirable requirements:
- Experience with HubSpot CRM.
- A Business, Marketing, or related degree.
Skills and Attributes:
- Commercially minded – connects sponsorship assets to business value.
- Clear communicator – strong written and verbal ability.
- Relationship-builder & networker – confident engaging with clients and prospects.
- Negotiator – persuasive, effective in closing deals.
- Problem solver – identifies needs and delivers solutions.
- Target-driven – motivated to exceed revenue goals.
- Confident representative – credible at representing the business externally.
About Chester Race Company:
Chester Race Company Ltd is one of the North West’s best-known and most-admired brands. It is an evolving organisation with a broad portfolio but retaining Horseracing at its core. The Company operates three racecourses, Chester, Bangor-on-Dee and Musselburgh, in Scotland. At Chester, we also own and operate a hotel, a vibrant pub and have other property interests in the city. Not to mention our in-house caterers, Horseradish and our staffing brand – Thyme People. With that much diversity in our business, no two days are the same.
What we offer:
CRC offers a great selection of benefits, from Race Day tickets to enhanced pension contributions. Salary: £30,000 - £35,000 per annum (plus commission). Hours of work: 37.5 hours per week, Monday to Friday. CRC is an event company; you will be required to work some weekends and evenings. Any work beyond the contracted hours will be eligible for time off in lieu. CRC has a flexible approach to working hours, which should be agreed with your line manager.
Want to know more? Visit the application below for more details.
Sales Development Executive in Chester employer: Chester Races
Chester Race Company is an exceptional employer, offering a vibrant work culture in the heart of Chester that fosters professional growth and development. With a diverse portfolio that includes racecourses, hospitality venues, and event management, employees enjoy unique opportunities to engage with clients and brands while benefiting from a range of perks such as race day tickets and flexible working hours. Join us to be part of a dynamic team where no two days are the same, and your contributions directly impact our growth objectives.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Executive in Chester
✨Tip Number 1
Get networking! Attend industry events, trade shows, and local meet-ups to connect with potential clients and other professionals. Remember, it’s all about building relationships, so don’t be shy – introduce yourself and make a lasting impression!
✨Tip Number 2
Leverage social media to your advantage. Use platforms like LinkedIn to engage with prospects and share valuable content that showcases your expertise. It’s a great way to stay on their radar and position yourself as a go-to resource in the sales space.
✨Tip Number 3
Follow up like a pro! After meeting someone or sending a proposal, make sure to check in regularly. A simple message can keep the conversation going and show that you’re genuinely interested in working together.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to join our team. Plus, it’s a great way to ensure your application gets the attention it deserves!
We think you need these skills to ace Sales Development Executive in Chester
Some tips for your application 🫡
Show Off Your Sales Skills:When you're writing your application, make sure to highlight your sales experience. We want to see how you've generated new business in the past and how you can bring that magic to our team!
Tailor Your Proposal:Just like you would tailor a proposal for a client, tailor your application to us! Mention specific aspects of the job description that excite you and how your skills align with what we're looking for.
Be Clear and Confident:We love clear communication! Make sure your application is well-structured and easy to read. Show us your persuasive side by confidently presenting your achievements and experiences.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting role. We can't wait to hear from you!
How to prepare for a job interview at Chester Races
✨Know Your Sales Stuff
Make sure you brush up on your sales knowledge, especially around sponsorship and hospitality. Be ready to discuss how these elements can enhance brand exposure and customer interaction. This will show that you understand the role and can contribute to the company's growth objectives.
✨Research and Prepare
Before the interview, research Chester Race Company and its racecourses. Understand their commercial offerings and think about how you can help them grow their sales pipeline. Tailor your proposals and ideas to align with their needs, demonstrating that you're proactive and engaged.
✨Show Off Your Networking Skills
Since this role involves a lot of networking, be prepared to share examples of how you've successfully built relationships in the past. Talk about specific events you've attended and how you’ve leveraged those opportunities to generate new business. Confidence is key!
✨Be Data-Driven
Familiarise yourself with CRM systems like HubSpot, as well as how to prepare and analyse sales pipeline reports. Being able to discuss how you use data to support lead generation will impress the interviewers and show that you're organised and results-oriented.
