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- Tasks: Lead go-to-market plans and execute marketing strategies for creator products in EMEA.
- Company: Chesamel Group is a dynamic consultancy driving growth through innovative solutions for top tech companies.
- Benefits: Enjoy flexible working options, collaborative culture, and opportunities for professional growth.
- Why this job: Join a creative team making an impact in the tech industry while developing your marketing skills.
- Qualifications: Experience in data analysis, project management, and product marketing; degree in relevant field preferred.
- Other info: Fluency in English required; knowledge of another EMEA language is a bonus.
The predicted salary is between 36000 - 60000 £ per year.
Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.
The Team: Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.
About the Role: As a vendor resource within the EMEA Creator Product Marketing team, you will be instrumental in driving the success of our client’s creator products across the region. This role requires a highly organised, proactive, and data-savvy individual with exceptional project management and communication skills. You will work independently on projects after initial onboarding, collaborating closely with client’s stakeholders and cross-functional teams to deliver impactful results.
Core Responsibilities:
- Product Marketing & Go-to-Market (GTM): Regional GTM Execution: Lead the regional execution of go-to-market plans for new creator product launches in EMEA. Localisation & Integration: Collaborate closely with global Product Marketing Managers (PMMs) to adapt global GTM strategies and integrate products into locally-relevant client-owned channels, industry events, and cultural moments. Integrated Marketing: Ideate and execute regional and local integrated marketing strategies across relevant channels (e.g., social media, email, web). Creative Management: Manage relationships with creative agencies and internal teams, draft clear and concise creative briefs, and provide constructive feedback on marketing materials.
- Storytelling with Data: Ecosystem Understanding: Weave together creator research, product usage data, competitive dynamics, and industry trends to develop a deep understanding of the EMEA creator ecosystem. Data-Driven Insights: Utilise data analysis to identify key opportunities, challenges, and insights to inform product and marketing strategies. Performance Analysis: Analyse product and comms performance data and creator feedback to identify key insights, trends, and areas for improvement in product marketing strategies.
To excel in this role, individuals must:
- Independently manage projects from concept to completion after initial onboarding, with ongoing consultation from a designated point of contact.
- Proactively brainstorm innovative concepts and seamlessly execute them.
- Navigate and build strong working relationships with diverse cross-functional teams.
- Communicate clearly, concisely, and proactively, providing useful and timely updates to stakeholders.
- Demonstrate a strong ability to make data-backed decisions and recommendations.
- Navigate ambiguity effectively and exercise sound judgment in dynamic situations.
Qualifications:
- Proven experience in data analysis and deriving actionable insights.
- Exceptional project management skills with a track record of successfully managing complex projects independently.
- Experience in product marketing, digital marketing, or a related field, ideally within the technology or media industry.
- Excellent written and verbal communication skills, with the ability to articulate complex information clearly and concisely.
- Ability to work effectively in a fast-paced, collaborative environment.
- Experience working with or for online video platforms or creator ecosystems.
- Familiarity with creator tools and features.
- Experience working with global teams and navigating cultural differences.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Fluency in English is essential. Proficiency in another major EMEA language (e.g., French, German) is a plus.
Based in the United Kingdom.
Product Marketing Manager employer: Chesamel Group
Contact Detail:
Chesamel Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the creator economy and how they impact product marketing. Understanding the nuances of this space will help you speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the product marketing field, especially those who have experience in the EMEA region. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analysis to drive marketing strategies in previous roles. Being able to articulate your thought process and results will demonstrate your capability for this data-driven position.
✨Tip Number 4
Showcase your project management skills by discussing past projects where you successfully navigated ambiguity and collaborated with cross-functional teams. Highlighting these experiences will align well with the role's requirements.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing and project management. Use keywords from the job description, such as 'data analysis', 'go-to-market plans', and 'integrated marketing strategies' to catch the employer's attention.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience with data-driven insights and managing complex projects.
Showcase Your Communication Skills: Since excellent communication is crucial for this role, consider including examples of how you've effectively communicated complex information in previous positions. This could be through presentations, reports, or stakeholder updates.
Highlight Relevant Projects: If you have experience working on projects related to creator ecosystems or digital marketing, make sure to detail these in your application. Describe your role, the challenges faced, and the outcomes achieved to demonstrate your capability.
How to prepare for a job interview at Chesamel Group
✨Showcase Your Project Management Skills
Be prepared to discuss specific examples of complex projects you've managed independently. Highlight your organisational skills and how you navigated challenges to deliver successful outcomes.
✨Demonstrate Data Savviness
Since the role requires data-driven insights, come equipped with examples of how you've used data analysis in previous roles. Be ready to explain how you derived actionable insights that influenced marketing strategies.
✨Communicate Clearly and Concisely
Practice articulating your thoughts clearly, especially when discussing complex information. This will showcase your communication skills, which are crucial for collaborating with cross-functional teams and stakeholders.
✨Understand the EMEA Creator Ecosystem
Research the current trends and dynamics within the EMEA creator ecosystem. Being knowledgeable about the market will help you engage in meaningful discussions and demonstrate your genuine interest in the role.
