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- Tasks: Lead go-to-market plans and execute marketing strategies for creator products in EMEA.
- Company: Chesamel Group is a dynamic consultancy driving growth through innovative solutions for top tech companies.
- Benefits: Enjoy flexible working options, collaborative culture, and opportunities for professional growth.
- Why this job: Join a creative team making an impact in the tech industry while developing your marketing skills.
- Qualifications: Experience in data analysis, project management, and product marketing; degree in relevant field preferred.
- Other info: Fluency in English required; knowledge of another EMEA language is a bonus.
The predicted salary is between 43200 - 72000 £ per year.
Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology. We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success.
Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.
As a vendor resource within the EMEA Creator Product Marketing team, you will be instrumental in driving the success of our client’s creator products across the region. This role requires a highly organised, proactive, and data-savvy individual with exceptional project management and communication skills. You will work independently on projects after initial onboarding, collaborating closely with client’s stakeholders and cross-functional teams to deliver impactful results.
Core Responsibilities:- Product Marketing & Go-to-Market (GTM): Regional GTM Execution: Lead the regional execution of go-to-market plans for new creator product launches in EMEA. Localisation & Integration: Collaborate closely with global Product Marketing Managers (PMMs) to adapt global GTM strategies and integrate products into locally-relevant client-owned channels, industry events, and cultural moments. Integrated Marketing: Ideate and execute regional and local integrated marketing strategies across relevant channels (e.g., social media, email, web). Creative Management: Manage relationships with creative agencies and internal teams, draft clear and concise creative briefs, and provide constructive feedback on marketing materials.
- Storytelling with Data: Ecosystem Understanding: Weave together creator research, product usage data, competitive dynamics, and industry trends to develop a deep understanding of the EMEA creator ecosystem. Data-Driven Insights: Utilise data analysis to identify key opportunities, challenges, and insights to inform product and marketing strategies. Performance Analysis: Analyse product and comms performance data and creator feedback to identify key insights, trends, and areas for improvement in product marketing strategies.
To excel in this role, individuals must:
- Independently manage projects from concept to completion after initial onboarding, with ongoing consultation from a designated point of contact.
- Proactively brainstorm innovative concepts and seamlessly execute them.
- Navigate and build strong working relationships with diverse cross-functional teams.
- Communicate clearly, concisely, and proactively, providing useful and timely updates to stakeholders.
- Demonstrate a strong ability to make data-backed decisions and recommendations.
- Navigate ambiguity effectively and exercise sound judgment in dynamic situations.
- Proven experience in data analysis and deriving actionable insights.
- Exceptional project management skills with a track record of successfully managing complex projects independently.
- Experience in product marketing, digital marketing, or a related field, ideally within the technology or media industry.
- Excellent written and verbal communication skills, with the ability to articulate complex information clearly and concisely.
- Ability to work effectively in a fast-paced, collaborative environment.
- Experience working with or for online video platforms or creator ecosystems.
- Familiarity with creator tools and features.
- Experience working with global teams and navigating cultural differences.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Fluency in English is essential. Proficiency in another major EMEA language (e.g., French, German) is a plus.
Based in the United Kingdom.
Product Marketing Manager employer: Chesamel Group
Contact Detail:
Chesamel Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the creator economy and how they impact product marketing. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your understanding of the market.
✨Tip Number 2
Network with professionals in the product marketing field, especially those who have experience in the EMEA region. Attend industry events or webinars to connect with potential colleagues and learn about their experiences at companies like Chesamel Group.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analysis to drive marketing strategies in previous roles. Being able to articulate your thought process and results will set you apart from other candidates.
✨Tip Number 4
Showcase your project management skills by discussing how you've successfully led complex projects in the past. Highlight your ability to work independently and collaborate with cross-functional teams to achieve impactful results.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing and project management. Use keywords from the job description to demonstrate that you meet the qualifications and can handle the responsibilities outlined.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the EMEA creator ecosystem and your ability to drive go-to-market strategies. Include specific examples of past successes in similar roles to illustrate your capabilities.
Showcase Data-Driven Insights: In your application, emphasise your experience with data analysis and how you've used insights to inform marketing strategies. Provide concrete examples of how your data-driven decisions have led to successful outcomes.
Highlight Communication Skills: Since the role requires excellent communication skills, ensure your application reflects your ability to articulate complex information clearly. Mention any experience working with cross-functional teams and how you navigated cultural differences.
How to prepare for a job interview at Chesamel Group
✨Showcase Your Project Management Skills
As a Product Marketing Manager, you'll need to demonstrate your ability to manage complex projects independently. Prepare examples of past projects where you successfully led initiatives from concept to completion, highlighting your organisational skills and proactive approach.
✨Emphasise Data-Driven Decision Making
This role requires a strong focus on data analysis. Be ready to discuss how you've used data to inform marketing strategies in the past. Bring specific examples of insights you've derived from data and how they influenced your decisions.
✨Demonstrate Your Communication Skills
Clear and concise communication is key in this role. Practice articulating complex information simply and effectively. You might be asked to explain a marketing strategy or project outcome, so ensure you can convey your ideas clearly.
✨Familiarise Yourself with the Creator Ecosystem
Since you'll be working within the EMEA creator product marketing team, it's crucial to understand the creator ecosystem. Research current trends, tools, and platforms relevant to creators, and be prepared to discuss how these insights could impact your marketing strategies.
