Marketing Programme and Events Manager (Maternity Cover)

Marketing Programme and Events Manager (Senior)

Maternity Cover (12-months)

Who We Are

Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.

We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.

The Team

Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.

Role Overview

We are seeking an experienced Marketing Programme and Events Manager (Senior) who combines strong consumer-tech marketing expertise with experience in policy-facing engagement.

This role sits at the intersection of B2C marketing strategy, stakeholder engagement, and B2B/public policy. The successful candidate will bring a consumer-marketing mindset — including audience insight, segmentation, proposition development, campaign planning, and data-driven decision-making — to a complex stakeholder environment involving policymakers, regulators, industry leaders, and other Key Opinion Formers (KOFs).

You will lead high-impact marketing programmes and events across the UK, with a particular focus on engaging Tier 1 and Tier 2 KOFs. You will also play a key role in elevating the strategic quality and effectiveness of campaigns through audience-first thinking, actionable insights, strong programme management, and the application of global brand and marketing best practices.

Key Responsibilities

Strategic Marketing & Campaign Development

• Lead the end-to-end development and execution of integrated marketing programmes aligned with both consumer brand principles and public policy engagement objectives.
• Apply audience segmentation, consumer insight, and research to develop targeted and effective engagement strategies.
• Translate global marketing frameworks, strategies, and best practices into locally relevant UK campaigns.
• Develop compelling propositions and campaign strategies that resonate with priority audiences and stakeholders.
• Own the planning and delivery of flagship UK events and programmes, including industry awards, conferences, roundtables, briefings, and other high-impact engagement initiatives.
• Design and deliver high-quality engagement formats tailored to specific stakeholder audiences.
• Manage multiple programmes and events simultaneously, ensuring high standards of execution, stakeholder experience, and delivery.
• Oversee programme timelines, budgets, partners, and key deliverables as required.

Stakeholder Engagement & Influence

• Develop targeted engagement strategies for Tier 1 and Tier 2 Key Opinion Formers, including policymakers, regulators, and senior industry leaders.
• Build and maintain strong relationships with senior stakeholders, establishing credibility, trust, and long-term engagement.
• Use audience insights to understand stakeholder needs, interests, and perceptions, and translate these into effective engagement strategies.
• Bring best-in-class B2C and consumer-tech marketing practices into a policy-driven and stakeholder-focused environment.
• Apply data, research, audience insights, and marketing principles to develop and optimise programmes.
• Introduce a strong audience-first approach to campaign development and stakeholder engagement.

Cross‑Functional Collaboration

• Partner closely with Public Policy, Communications, Legal, Global Marketing, and other relevant teams to ensure alignment across programmes.
• Ensure marketing and engagement activities are consistent with regulatory frameworks, corporate priorities, and global brand standards.
• Collaborate effectively across functions and geographies to deliver integrated, high-impact programmes.
• Establish and monitor relevant measures of campaign and programme effectiveness.
• Track campaign performance, stakeholder engagement, audience response, and shifts in perception.
• Translate data and research into actionable insights and recommendations.
• Continuously optimise programmes and campaigns based on performance data, audience feedback, and emerging trends.

Experience & Qualifications

• 7+ years of proven experience in consumer-tech, digital, B2C marketing, or a related field, ideally within a global brand, technology company, or major platform.
• Demonstrated experience applying strategic marketing principles, including:
• Audience segmentation and targeting
• Audience insight and research
• Campaign strategy and planning
• Data-driven marketing and optimisation
• Strong programme management experience, with a proven track record of delivering complex, high-impact programmes.
• Significant experience in event planning and delivery, including senior-level stakeholder events, conferences, roundtables, briefings, or industry events.
• Experience working with or engaging policymakers, regulators, industry leaders, or other senior external stakeholders is highly desirable.
• Strong understanding of consumer-tech marketing principles and the ability to apply them within a B2B, public policy, or stakeholder engagement environment.
• Excellent cross-functional collaboration and stakeholder management skills.
• Strong analytical and strategic thinking skills, with the ability to turn data and insights into clear actions.
• Excellent written and verbal communication skills, with the confidence to engage effectively with senior internal and external stakeholders.