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For Companies At a Glance
- Tasks: Drive product marketing strategies and execute go-to-market plans for innovative launches.
- Company: Join Chesamel Group, a dynamic consultancy transforming businesses with cutting-edge solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be part of a creative team making a real impact in the tech industry.
- Qualifications: 3-6 years in Product Marketing with a strong B2C focus and hands-on execution experience.
- Other info: Collaborate globally while adapting strategies for local markets.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology. We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the worldâs biggest and best-known tech companies choose to work with us.
The Team
Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to adâhoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.
About the Role
This role is ideal for an ambitious midâlevel Product Marketing Manager who thrives in handsâon delivery. This role is focused purely on execution and project ownership, not people management. We are looking for a coachable individual (3 to 6 years experience) who excels at turning strategy into measurable action. You will own projects endâtoâend after onboarding, working closely with crossâfunctional stakeholders to ensure flawless execution.
Core Responsibilities (Execution Focus)
- Execute regional goâtoâmarket plans for new creator and viewerâfacing product launches across EMEA.
- Localise global GTM strategies, adapting messaging for local audiences, cultural moments, and regional channels.
- Execute integrated regional and local marketing initiatives across channels such as social, email, web, and inâproduct surfaces.
- Manage creative execution by briefing agencies and internal teams, reviewing assets, and ensuring onâtime delivery.
Viewerâ & CreatorâFocused Storytelling with Data
- Develop a strong understanding of the EMEA creator and viewer ecosystem, combining user research, product usage data, and market insights.
- Analyse performance data, experimentation results, and qualitative feedback to identify opportunities for improving adoption, engagement, and monetisation.
- Support storytelling that resonates directly with end users (viewers and creators), leveraging a strong B2C/consumer perspective.
- Translate insights into clear, actionable recommendations for product marketing optimisation.
Qualifications & Experience
- 3 to 6 years of relevant professional experience in Product Marketing, Growth Marketing, or a closely related executionâheavy field.
- Strong, handsâon execution experience; prior people management experience is not required.
- B2C / Consumer Experience is Essential: Proven experience in consumer, subscription, marketplace, media, or entertainment products (e.g., streaming, mobility, food delivery, FinTech, eâcommerce).
- Experience with monetisation features, user adoption, feature launches, or inâproduct messaging is a significant plus.
Skills & Attributes
- Coachability: Eager to learn, take feedback, and be mentored by the core team.
- Comfortable working with data to inform decisions and measure impact.
- Excellent written and verbal communication skills.
- Experience collaborating with global teams and adapting messaging for local markets.
Additional Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Fluency in English is required; proficiency in another major EMEA language (e.g., French, German, Spanish) is a plus.
Location: United Kingdom or France.
Product Marketing Manager B2C in London employer: Chesamel Group
Contact Detail:
Chesamel Group Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Product Marketing Manager B2C in London
â¨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that arenât even advertised yet.
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can do.
â¨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to product marketing. We recommend role-playing with a friend to boost your confidence.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Product Marketing Manager B2C in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your hands-on execution experience and any B2C projects you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how you can contribute to our team. Be sure to mention specific examples of your past successes.
Showcase Your Data Skills: Since this role involves working with data, make sure to highlight your experience in analysing performance metrics and translating insights into actionable strategies. We love seeing candidates who are comfortable with data!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you donât miss out on any important updates from us!
How to prepare for a job interview at Chesamel Group
â¨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products you'll be marketing. Research Chesamel Group's previous projects and their approach to product launches. This will help you speak confidently about how you can contribute to their goals.
â¨Showcase Your Execution Skills
Prepare specific examples from your past experience where you've successfully executed go-to-market strategies or marketing initiatives. Highlight your hands-on approach and how you turned strategies into measurable actions, as this is crucial for the role.
â¨Understand the EMEA Market
Familiarise yourself with the EMEA creator and viewer ecosystem. Be ready to discuss how cultural nuances affect marketing strategies in different regions. This knowledge will demonstrate your ability to localise global strategies effectively.
â¨Be Ready to Discuss Data
Since the role involves analysing performance data, come prepared to talk about how you've used data to inform decisions in your previous roles. Share examples of how you've leveraged insights to improve user engagement or monetisation, showcasing your analytical skills.
