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- Tasks: Lead innovative marketing programmes and events that engage key industry stakeholders.
- Company: Join Chesamel Group, a dynamic consultancy driving growth for top tech companies.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Why this job: Make an impact in consumer-tech marketing while shaping policy engagement strategies.
- Qualifications: Experience in consumer-tech marketing and strong stakeholder management skills.
- Other info: Collaborative environment with opportunities to work on high-profile projects.
The predicted salary is between 50000 - 65000 £ per year.
Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.
The Team: Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.
About the Role: We are seeking a Marketing Programme and Events Manager who brings a blend of consumer-tech marketing expertise and policy-facing engagement experience. This role sits at the intersection of B2C marketing strategy and B2B/public policy engagement, requiring someone who can apply consumer marketing rigour within a complex stakeholder landscape that includes policymakers, regulators, and industry leaders.
You will lead high-impact marketing programmes and events targeting Key Opinion Formers (KOFs) across the UK, while elevating the strategic quality of campaigns through data-driven insight, audience-first thinking, and global brand experience.
Core Responsibilities:- Strategic Marketing & Campaign Development: Lead the end-to-end development and execution of integrated marketing programmes aligned to both consumer brand principles and policy engagement goals. Apply audience segmentation, insight generation, and proposition development to design effective engagement strategies. Translate global marketing frameworks into locally relevant, insight-led UK campaigns.
- Programme & Event Leadership: Own the delivery of flagship UK tentpole events (e.g., industry awards, conferences, and curated experiences), ensuring strong brand storytelling and audience engagement. Design and deliver high-quality, insight-led engagement formats including roundtables, briefings, and curated stakeholder events. Manage multiple programmes simultaneously, ensuring excellence across timelines, budgets, and execution.
- Stakeholder Engagement & Influence: Develop targeted engagement strategies for Tier 1 and Tier 2 KOFs, including policymakers, regulators, and senior industry leaders. Build credibility and trust with senior stakeholders through well-crafted, insight-driven interactions. Ensure consistent and meaningful engagement across all touchpoints.
- Consumer-Tech Marketing Application: Bring best-in-class B2C/consumer-tech marketing practices into a policy-driven environment. Leverage data, research, and performance insights to continuously optimise campaigns and engagement strategies. Support the development of compelling value propositions that resonate across both consumer and policy audiences.
- Cross-Functional Collaboration: Partner with Public Policy, Communications, Legal, and Global Marketing teams to ensure alignment with regulatory frameworks and corporate priorities. Act as a bridge between consumer marketing strategy and policy positioning.
- Insights, Measurement & Optimisation: Track campaign performance, stakeholder engagement, and perception shifts among target audiences. Deliver actionable insights and reporting to inform future strategy and continuous improvement.
- Deliver integrated marketing programmes and events with minimal supervision.
- Demonstrate measurable impact across engagement quality, brand perception, and stakeholder influence.
- Contribute to positioning the organisation as a leading voice in areas such as online safety and the UK’s digital and creative economy.
- Proven experience in consumer-tech, digital, or B2C marketing, ideally within global brands or platforms.
- Experience applying strategic marketing principles such as audience segmentation, proposition development, and campaign planning.
- Strong programme management and event delivery experience.
- Ability to operate effectively in complex stakeholder environments, including public policy or regulated sectors.
- Confident in engaging with senior stakeholders, including policymakers and industry leaders.
- Strong analytical skills with experience using data and research to inform decisions.
- Excellent collaboration and stakeholder management skills.
- Experience in technology, media, entertainment, or digital platform businesses.
- Exposure to public affairs, policy, or regulatory environments.
- Background in global organisations or matrixed environments.
- Experience working across both B2C and B2B contexts.
- Familiarity with the UK policy and regulatory landscape (e.g., digital regulation, online safety).
Marketing Programme and Events Manager in Leicester employer: Chesamel Group
Contact Detail:
Chesamel Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Programme and Events Manager in Leicester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past projects and achievements. This is your chance to demonstrate your marketing prowess and event management experience in a way that a CV just can’t capture.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your consumer-tech marketing expertise can elevate their brand and engage stakeholders effectively. Tailor your answers to show you understand their unique challenges.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that can bring fresh ideas to the table. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Marketing Programme and Events Manager in Leicester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Programme and Events Manager. Highlight your consumer-tech marketing experience and any relevant policy engagement you've had. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention specific examples of your past successes in marketing and event management.
Showcase Your Stakeholder Engagement Skills: Since this role involves working with policymakers and industry leaders, make sure to highlight your experience in engaging with senior stakeholders. We love seeing how you’ve built credibility and trust in previous roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Chesamel Group
✨Know Your Audience
Before the interview, research Chesamel Group and their recent projects. Understand their approach to consumer-tech marketing and public policy engagement. This will help you tailor your responses and demonstrate that you’re aligned with their values and goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your expertise in B2C marketing and event management. Be ready to discuss how you've successfully led campaigns or events that required stakeholder engagement, especially with policymakers or industry leaders.
✨Data-Driven Insights Matter
Since the role involves leveraging data for campaign optimisation, come prepared with examples of how you've used data to inform your marketing strategies. Discuss any tools or methodologies you’ve employed to track performance and derive actionable insights.
✨Engage with Confidence
During the interview, practice engaging confidently with your interviewers. Use clear, concise language and maintain eye contact. Remember, they’re looking for someone who can build credibility with senior stakeholders, so show them you can communicate effectively.