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- Tasks: Lead and execute innovative B2B marketing strategies for top tech partners.
- Company: Agile consultancy in London driving growth through bespoke solutions.
- Benefits: Competitive salary, career growth, and a collaborative work environment.
- Why this job: Shape impactful marketing strategies with leading global tech brands.
- Qualifications: 5+ years in B2B marketing with strong partner marketing experience.
- Other info: Fast-paced, innovative culture with opportunities for professional development.
The predicted salary is between 55000 - 65000 £ per year.
Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology. We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.
We are seeking a strategic and results-driven B2B Marketing Manager with strong Partner Marketing experience to lead and execute integrated marketing initiatives across enterprise, partner, and consumer segments. This role sits at the intersection of enterprise marketing, partner marketing, and B2B strategy. You’ll be responsible for translating business objectives into impactful campaigns that drive pipeline growth, strengthen partner relationships, enhance brand visibility, and accelerate revenue through both direct and partner channels.
Key Responsibilities- Develop and implement comprehensive B2B and Partner Marketing strategies aligned with company growth goals.
- Build joint marketing plans with strategic partners to drive co-marketing success.
- Bridge enterprise, partner, and consumer marketing approaches to create cohesive, multi-channel campaigns.
- Define target audience segments, buyer personas, and customer journeys.
- Plan, execute, and optimize integrated marketing campaigns across digital, content, events, and partner channels.
- Manage full-funnel campaigns focused on lead generation, nurturing, and conversion.
- Collaborate closely with sales and partner teams to align marketing efforts with revenue and pipeline objectives.
- Lead enterprise marketing initiatives targeting large-scale clients and strategic accounts.
- Develop and execute account-based marketing (ABM) programs for high-value prospects.
- Create messaging that resonates with enterprise decision-makers and broader B2B audiences.
- Develop and manage co-marketing initiatives with key partners (e.g., tech platforms, alliances, channel partners).
- Build joint campaigns, events, and content that drive shared pipeline and revenue.
- Manage MDF (Market Development Funds) and partner marketing budgets effectively.
- Collaborate with partner sales teams to identify opportunities and align go-to-market strategies.
- Track and report on partner-driven performance and ROI.
- Incorporate consumer marketing insights and techniques to enhance engagement and brand positioning.
- Ensure consistent, customer-centric messaging across B2B, partner, and consumer touchpoints.
- Oversee development of high-impact marketing content (whitepapers, case studies, webinars, partner campaigns).
- Create co-branded content and assets with partners.
- Maintain and strengthen brand positioning within enterprise and partner ecosystems.
- Collaborate with creative and content teams to deliver compelling storytelling.
- Track, measure, and report on campaign and partner marketing performance.
- Use data-driven insights to optimize marketing strategies and tactics.
- Manage marketing automation tools and CRM systems.
- Partner with sales, product, customer success, and partnerships teams to ensure alignment.
- Act as the key marketing point of contact for strategic partners.
- Manage relationships with external agencies and vendors.
- Bachelor’s degree in Marketing, Business, or related field.
- 5+ years of experience in B2B marketing, including Partner/Alliance Marketing.
- Proven track record of developing and executing successful marketing campaigns and co-marketing initiatives.
- Strong understanding of B2B sales cycles, lead generation, ABM, and partner ecosystems.
- Experience working with strategic partners (e.g., SaaS, technology platforms, channel partners).
- Experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce).
- Excellent analytical, communication, and project management skills.
- Experience in fast-paced, high-growth or consulting environments.
- Background in enterprise technology or SaaS ecosystems.
- Strong understanding of partner marketing models (alliances, channels, co-sell).
- Strong storytelling and content development capabilities.
- Strategic thinking with hands-on execution.
- Cross-functional and partner collaboration.
- Commercial mindset with creative problem-solving.
- Strong stakeholder and relationship management skills.
Why Join Us
- Opportunity to shape and scale enterprise and partner marketing strategies.
- Work with leading global tech brands and strategic partners.
- Collaborative, fast-paced, and innovative environment.
- High-impact role with strong career growth potential.
B2B Marketing Manager (Partner Marketing) employer: Chesamel Group
Contact Detail:
Chesamel Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Manager (Partner Marketing)
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table, especially in B2B and partner marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its partners. Understand their marketing strategies and be ready to discuss how you can contribute to their growth. We want you to impress them with your knowledge!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace B2B Marketing Manager (Partner Marketing)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the B2B Marketing Manager role. Highlight your Partner Marketing experience and any successful campaigns you've led. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about partner marketing and how you can drive growth for our clients. Be genuine and let your personality come through.
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics and specific examples to demonstrate how you've driven pipeline growth and enhanced brand visibility in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Chesamel Group
✨Know Your Partners
Before the interview, research Chesamel Group's key partners and their industries. Understanding their business models and how they collaborate with partners will help you demonstrate your strategic thinking and ability to drive co-marketing success.
✨Showcase Your Campaign Success
Prepare specific examples of successful B2B marketing campaigns you've led, especially those involving partner marketing. Be ready to discuss the strategies you used, the results achieved, and how you aligned these efforts with business objectives.
✨Understand the Sales Cycle
Brush up on your knowledge of B2B sales cycles and lead generation tactics. Being able to articulate how your marketing strategies can directly impact revenue and pipeline growth will show that you understand the bigger picture.
✨Be Data-Driven
Familiarise yourself with key performance metrics and analytics tools like HubSpot or Salesforce. During the interview, highlight how you've used data-driven insights to optimise marketing strategies in the past, as this aligns with the role's focus on performance analytics.