Retail Sales and Marketing Assistant

Since founded, Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market. Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide. Chery UK officially launched in late August 2025 and has already made waves in the automotive industry — winning the Carwow Car of the Year Award within just months of entering the UK market.

We are looking for a proactive and detail-driven Retail Marketing Assistant to support the delivery of retail marketing activities across our retail network. This role is ideal for someone early in their marketing career who is eager to learn, support campaign execution and grow within one of the fastest growing automotive companies in the UK.

You will assist with marketing campaigns, content delivery, brand compliance, performance reporting and day-to-day retailer support:

• Assist in planning and executing retail and tactical marketing campaigns, including product launches, seasonal initiatives and quarterly promotions.
• Help adapt national campaigns for local use, ensuring consistency with brand guidelines.
• Support the execution of dealer launch events, test drive campaigns, and showroom marketing.

Dealer Network Support:

• Act as a point of contact for retailers for marketing assets, campaign support and general queries.
• Support dealer partners with basic media planning and marketing activity guidance.
• Provide training and updates on tools, assets and campaign requirements (guides, emails, webinars etc.).

Marketing Assets & Brand Standards:

• Support distribution and management of POS materials, signage, digital assets, and localised creative.
• Assist with retail brand compliance checks and digital audits across the network.

Data, Reporting & Administration:

• Help track campaign KPIs including leads, engagement and activity levels.
• Assist in producing performance reports and identifying areas for improvement.
• Coordinate with external suppliers and agencies to ensure timely delivery of assets and campaigns.
• Work closely with the wider marketing, product and digital teams to ensure retail activity aligns with wider brand strategy.

1–2+ years’ experience in marketing (placement year acceptable).

Basic understanding of digital marketing channels (social, paid media, CRM, events, etc).

Ability to work accurately within brand guidelines and templates.

Competent in Microsoft Office (PowerPoint, Excel, Outlook).

Experience in automotive, retail, franchise networks or agency environments.

Exposure to reporting or analytics tools (Google Analytics, dashboards, CRM systems).