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For Companies At a Glance
- Tasks: Plan and launch exciting campaigns for innovative vehicle models.
- Company: Join Chery Motors, a leader in automotive technology and global markets.
- Benefits: Competitive salary, career growth, and a chance to shape the future of mobility.
- Why this job: Be at the forefront of automotive innovation and make a real impact.
- Qualifications: 10 years in OEM, 3 years in tactical campaigns, strong business acumen.
- Other info: Dynamic team environment with opportunities for international collaboration.
The predicted salary is between 36000 - 60000 £ per year.
About Us: Chery Motors has always adhered to a technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.
Job Overview: As a Product Manager (GTM), you will plan, manage and launch our tactical campaigns, report on competitor actions and work with the senior team to align campaigns with the business targets and vehicle availability. This role will include significant interaction with our expanding dealer network as well as management and collaboration with our finance partner.
Responsibilities:
- Develop and execute go-to-market (GTM) strategies for new and existing vehicle models and automotive services.
- Conduct market research and competitive analysis to identify opportunities, pricing strategies, and positioning.
- Define target customer segments and create value propositions tailored to retail and fleet customers.
- Collaborate with Sales, Marketing, Dealer Networks, and After-Sales teams to align product strategies with revenue goals.
- Develop pricing, packaging, and promotional strategies to drive sales and profitability.
- Create and maintain sales enablement tools, including training materials, product guides, and playbooks.
- Track and analyse launch performance, sales data and customer feedback, and recommend improvements.
- Manage cross-functional stakeholders to ensure on-time, on-budget execution of GTM initiatives.
Requirements:
- Ideally 10 years’ experience working within an OEM.
- Ideally 3 years’ experience working in a tactical campaign area and have good performance in promoting cars.
- A strong understanding of retail consumer finance is essential.
- Experience across some of the core responsibilities.
- Ideally with a relevant degree or qualification.
- Strong sales target-driven and entrepreneurial spirit with good business acumen.
Product Manager employer: CHERY UK
Contact Detail:
CHERY UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Product Manager role.
✨Tip Number 2
Prepare for interviews by researching Chery Motors and its competitors. We want you to show off your knowledge about their products and market strategies. This will definitely impress the hiring team!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the responsibilities of the Product Manager role. We suggest rehearsing with a friend or in front of a mirror to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Manager
Some tips for your application 🫡
Show Your Passion for Product Management: When writing your application, let your enthusiasm for product management shine through. Share specific examples of how you've successfully managed campaigns or projects in the past, especially in the automotive sector. We want to see that you’re not just ticking boxes but genuinely excited about the role!
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Product Manager position. Highlight relevant experience, especially in go-to-market strategies and competitive analysis. We love seeing candidates who take the time to align their skills with what we’re looking for at Chery Motors.
Be Data-Driven: In your application, don’t shy away from showcasing your analytical skills. Mention any experience you have with tracking performance metrics or analysing sales data. We appreciate candidates who can back up their strategies with solid data and insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at Chery Motors!
How to prepare for a job interview at CHERY UK
✨Know Your Product Inside Out
As a Product Manager, you’ll need to demonstrate a deep understanding of Chery's vehicles and services. Research their latest models, features, and market positioning. Be ready to discuss how your knowledge can help shape effective go-to-market strategies.
✨Showcase Your Market Insight
Prepare to talk about recent trends in the automotive industry and how they impact Chery. Bring examples of competitor actions and how you would respond to them. This shows you’re not just aware of the market but also proactive in your approach.
✨Highlight Cross-Functional Collaboration
This role involves working with various teams like Sales, Marketing, and After-Sales. Share specific examples from your past experiences where you successfully collaborated across departments to achieve a common goal. It’s all about teamwork!
✨Be Ready with Data-Driven Insights
Chery values data in decision-making. Prepare to discuss how you’ve used sales data and customer feedback to drive product improvements or campaign adjustments. Being able to back up your strategies with data will impress the interviewers.
