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For Companies At a Glance
- Tasks: Lead media buying strategies across various channels and optimise campaign performance.
- Company: Chery, a tech-driven automotive brand with global reach.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Join a pioneering company and shape the future of media in the automotive industry.
- Qualifications: 5+ years in media buying with strong analytical and negotiation skills.
- Other info: Exciting role with potential for career advancement in a fast-paced industry.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Chery has always focused on technology-driven strategy, creating a vehicle brand with international competitiveness and influence. Relying on technological innovation, Chery has become the first passenger vehicle enterprise in China to master core technology in engine, gearbox, chassis, platform and new energy, and the first to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas markets.
Chery has developed domestically and internationally, with a globalization focus through product, localization, and talent strategies. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of millions of consumers worldwide.
Responsibilities
- Lead the development and execution of integrated media buying strategies across TV, digital, OOH, print, radio, and emerging media channels.
- Oversee and manage relationships with external media agencies, ensuring alignment with internal stakeholders across brand, product, and retail marketing teams.
- Conduct in-depth audience analysis and market research to guide data-driven, targeted media investments.
- Negotiate media rates, placements, and sponsorship deals to maximize efficiency, value, and effectiveness.
- Continuously monitor, optimize, and report on media campaign performance, leveraging real-time analytics and post-campaign evaluations to drive improvements.
- Manage and track substantial media budgets, ensuring expenditures stay within agreed limits while maximizing campaign ROI.
- Maintain compliance with industry standards, brand guidelines, and regulatory requirements, including SOX compliance.
- Stay ahead of evolving media trends, emerging technologies, and innovative channel opportunities within the UK automotive market.
- Prepare comprehensive post-buy analyses, highlighting performance insights, effectiveness, and actionable recommendations for future initiatives.
- Collaborate closely with senior management to inform strategic media investment decisions and contribute to quarterly business reviews and executive-level presentations.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Media, or related fields.
- 5+ years’ experience in media buying, preferably within automotive, FMCG, or agency settings.
- Demonstrated expertise managing large-scale, multi-channel media campaigns with proven results.
- In-depth knowledge of the UK media landscape, consumer behavior insights, and competitor benchmarking.
- Proficiency with media planning/buying platforms and analytical tools (e.g., Nielsen, Kantar, AdIntel, Google Ads, Meta, DV360).
- Exceptional negotiation and agency/vendor management capabilities.
- Strong analytical skills with a demonstrated ability to measure, report, and optimize media performance effectively.
- Proven experience in budget management, financial compliance, and ROI-driven campaign execution.
- Ability to multitask, maintain attention to detail, and deliver results under tight deadlines.
- Automotive industry experience highly desirable.
Seniorities and Employment
- Seniority level: Associate
- Employment type: Full-time
- Job function: Marketing
- Industries: Motor Vehicle Manufacturing
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Media Buyer employer: CHERY UK
Contact Detail:
CHERY UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Buyer
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that Media Buyer role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best media campaigns and results. We want to see how you’ve driven ROI and optimised performance in past roles – it’s all about proving you can deliver!
✨Tip Number 3
Prepare for interviews by researching Chery and its media strategies. We love candidates who come in with insights about our brand and the automotive market. Tailor your answers to show how you can contribute to our goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals ready to make an impact in the media buying space.
We think you need these skills to ace Media Buyer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Media Buyer role. Highlight your experience in media buying, especially within automotive or FMCG sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about media buying and how you can contribute to our team at Chery. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills. Share examples of how you've used analytics to optimise media campaigns in the past – we love numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at CHERY UK
✨Know Your Media Landscape
Before the interview, dive deep into the UK media landscape. Familiarise yourself with current trends, key players, and emerging technologies. This will not only show your passion for the role but also demonstrate that you’re proactive and well-informed.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to drive media buying decisions in the past. Bring along metrics or case studies that highlight your ability to optimise campaigns and improve ROI. Numbers speak volumes!
✨Master the Art of Negotiation
Since negotiation is a key part of the role, think of scenarios where you successfully negotiated media rates or placements. Practise articulating your strategies and outcomes clearly, as this will showcase your expertise and confidence.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges in media buying. Prepare thoughtful responses that reflect your experience and problem-solving skills. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.