At a Glance
- Tasks: Deliver engaging training to enhance sales performance across our dealer network.
- Company: Join Chery Motors, a leading global automotive brand with a focus on innovation.
- Benefits: Competitive salary, travel opportunities, and professional development in a dynamic industry.
- Other info: Field-based role with extensive travel across the UK and excellent career growth potential.
- Why this job: Make a real impact by empowering sales teams and enhancing customer experiences.
- Qualifications: Experience in automotive sales training and strong communication skills required.
The predicted salary is between 35000 - 45000 £ per year.
About Us: Chery Motors has always adhered to a technology-driven strategy, creating a vehicle brand with international competitiveness and influence. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master core technologies and export vehicle manufacturing technology and equipment to overseas markets. Chery has continuously deepened its globalization through product strategy, localization strategy, and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.
Position Overview: As part of the exciting growth of CHERY in the UK, we are seeking a Dealer Training Specialist based in Scotland to support and enhance sales performance across our dealer network. This field-based role is crucial in ensuring that our sales teams are well-equipped to deliver an exceptional customer experience, maintain high CSI scores, and exceed performance expectations. You will work closely with the Retailer Training Manager and the Regional Sales Managers to deliver high-impact training and identify evolving training needs across the network.
Key Responsibilities:
- Support with the design and delivery of a comprehensive new starter training suite; conduct on-site induction training for existing and newly appointed dealerships.
- Deliver both face-to-face and virtual classroom training as part of the sales accreditation pathway.
- Provide engaging and informative training during new product launch events.
- Support the creation of engaging and effective training content in collaboration with the Retailer Training Manager, including eLearning modules and classroom materials.
- Provide intensive on-site training on the sales process, customer experience, and mystery shop performance to focus sites across the UK.
- Deliver bespoke, ad-hoc training – both in person and online – to support evolving business objectives (e.g., app enrolment or process rollouts).
- Work closely with the Retailer Training Manager and Regional Sales Managers to identify underperforming or new focus retailers and develop tailored training interventions.
- Participate in special projects and training initiatives as required by the business.
Requirements:
- Proven experience in sales training within the automotive industry (OEM or retail side).
- Strong understanding of automotive retail operations, including sales processes and customer satisfaction metrics.
- Excellent communication and presentation skills, with the ability to engage with a variety of learning styles.
- Ability to travel extensively across the UK (field-based role, approx. 3-4 days per week on the road).
- Comfortable working independently and collaboratively as part of a wider training and field team.
- Confident using digital learning platforms and content creation tools (e.g., LMS, Articulate, MS Office).
- A full UK driving license is essential.
Dealer Training Specialist - Scotland employer: CHERY UK
Chery Motors is an exceptional employer that prioritises innovation and employee development, making it a fantastic place for a Dealer Training Specialist in Scotland. With a strong focus on training and support, employees benefit from a collaborative work culture that encourages growth and the opportunity to make a significant impact within a rapidly expanding international brand. The company offers extensive training resources, a commitment to excellence in customer experience, and the chance to be part of a dynamic team dedicated to achieving high performance across the dealer network.
