Country Manager - VAN Business Unit in London
Country Manager - VAN Business Unit

Country Manager - VAN Business Unit in London

London Full-Time 60000 - 80000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead market entry and sales expansion for Chery's VAN product line across Europe.
  • Company: Join Chery, a top Chinese automotive brand with global reach and innovation.
  • Benefits: Competitive salary, performance bonuses, and relocation support for international opportunities.
  • Other info: Exciting chance for career growth within a Fortune Global 500 company.
  • Why this job: Shape the future of mobility and build a trusted commercial vehicle brand in Europe.
  • Qualifications: 5+ years in automotive sales, fluent in Mandarin and business English.

The predicted salary is between 60000 - 80000 £ per year.

Since our establishment in 1997, Chery has been a pioneering force in China's automotive industry. With a steadfast commitment to independent innovation, we've earned a strong reputation for delivering high-quality vehicles and mobility solutions worldwide. With products exported to over 80 countries and regions, Chery has been the No.1 Chinese brand in export volume for 21 consecutive years. Join us as we continue to drive innovation, shape the future of mobility, and exceed expectations in the global automotive market.

Chery Commercial Vehicle is part of Chery Holding Group, a Fortune Global 500 company with over 28 years of experience in the automotive industry. The business focuses on developing intelligent and sustainable commercial vehicle solutions, including electric vans under the DELIVAN brand. With strong R&D capabilities and a global strategy, Chery is rapidly expanding in Europe, building its sales network and key account structure to support long-term growth.

We are seeking six experienced Country Managers to lead market entry and sales expansion for our VAN product line across key European markets. Each Country Manager will be responsible for one of the following territories:

  • Build local dealer networks, drive sales volume, and establish Chery VAN as a trusted commercial vehicle brand.
  • Identify market opportunities, monitor competitor activities, and analyse customer needs in the VAN/LCV segment.
  • Recruit, train, and manage local dealers and distributors.
  • Build strategic relationships with fleet customers, government bodies, and industry associations.
  • Monitor sales pipeline, forecast accuracy, and local inventory levels.
  • Lead local marketing campaigns and product launches in coordination with HQ.

Experience: Minimum 5 years in automotive sales, with at least 2 years in a managerial role. Commercial vehicle (VAN/LCV) experience is highly preferred.

Language: Mandatory – fluent spoken and written Mandarin Chinese. Business-proficient English is required. Local language skills (French/Italian/Spanish/Dutch/German/Danish/Swedish/Norwegian/Finnish) are a strong advantage.

Education: Bachelor’s degree or above; MBA is a plus.

Travel: Willingness to travel frequently within the assigned country/region and occasionally to China or the UK.

Benefits: Competitive base salary + performance-based bonus, relocation support (if moving to Shanghai or UK), opportunity to build Chery’s VAN business from the ground up in Europe, international exposure and career growth within a Fortune Global 500 automotive group.

Please send your English and Chinese CV to wangyuxin@cheryholding.

Country Manager - VAN Business Unit in London employer: Chery Commercial Vehicle

Chery is an exceptional employer, offering a dynamic work environment where innovation and sustainability are at the forefront of our mission in the automotive industry. As part of a Fortune Global 500 company, employees benefit from international exposure, competitive salaries, and robust career growth opportunities while contributing to the expansion of our VAN product line across Europe. Join us to be part of a pioneering team that values collaboration, professional development, and making a meaningful impact in the global market.
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Contact Detail:

Chery Commercial Vehicle Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Country Manager - VAN Business Unit in London

✨Tip Number 1

Network like a pro! Get out there and connect with industry professionals, attend automotive events, and join relevant online forums. The more people you know, the better your chances of landing that Country Manager role.

✨Tip Number 2

Showcase your expertise! Prepare a killer pitch that highlights your experience in automotive sales and your understanding of the VAN/LCV market. When you get the chance to chat with potential employers, make sure they see you as the go-to expert.

✨Tip Number 3

Research is key! Dive deep into Chery's products and their competitors. Knowing the ins and outs of the market will help you stand out during interviews and show that you're genuinely interested in driving their success.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining Chery and contributing to our mission of innovation in the automotive industry.

We think you need these skills to ace Country Manager - VAN Business Unit in London

Automotive Sales Experience
Managerial Skills
Market Analysis
Dealer Network Development
Sales Volume Growth
Strategic Relationship Building
Local Marketing Campaign Management
Product Launch Coordination
Fluent Mandarin Chinese
Business-Proficient English
Local Language Skills (French/Italian/Spanish/Dutch/German/Danish/Swedish/Norwegian/Finnish)
Forecasting Skills
Inventory Management
Training and Management of Dealers

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the specific skills and experiences that match the Country Manager role. Highlight your automotive sales experience and any relevant managerial roles you've held. We want to see how you can drive Chery's VAN business forward!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the automotive industry and how your background makes you the perfect fit for Chery. Don’t forget to mention your language skills, especially Mandarin Chinese, as it’s a must-have for this role.

Showcase Your Achievements: When detailing your work history, focus on quantifiable achievements. Did you increase sales by a certain percentage? Build a successful dealer network? We love numbers and success stories that demonstrate your impact in previous roles!

Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Let’s get your journey with Chery started!

How to prepare for a job interview at Chery Commercial Vehicle

✨Know Your Market

Before the interview, dive deep into the European automotive market, especially focusing on the VAN/LCV segment. Understand the current trends, key competitors, and customer needs. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.

✨Showcase Your Experience

Be ready to discuss your past experiences in automotive sales and management. Highlight specific achievements, such as successful dealer recruitment or sales growth strategies you've implemented. Use metrics to quantify your success, as numbers speak volumes in this industry.

✨Demonstrate Cultural Awareness

Since Chery is expanding in Europe, it's crucial to demonstrate your understanding of different cultures and languages. If you speak any local languages or have experience working in diverse environments, make sure to mention this. It shows adaptability and a willingness to connect with local markets.

✨Prepare Questions

Interviews are a two-way street, so prepare insightful questions about Chery's future plans in Europe, their approach to innovation, and how they support their Country Managers. This not only shows your interest but also helps you gauge if the company aligns with your career goals.

Country Manager - VAN Business Unit in London
Chery Commercial Vehicle
Location: London

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