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For Companies At a Glance
- Tasks: Lead market entry and sales expansion for Chery's VAN product line across key European markets.
- Company: Join Chery, a pioneering force in the automotive industry with a global presence.
- Benefits: Competitive salary, performance bonuses, relocation support, and international career growth.
- Other info: Opportunity to work in a fast-paced environment with a Fortune Global 500 company.
- Why this job: Shape the future of mobility and build a trusted commercial vehicle brand in Europe.
- Qualifications: 5+ years in automotive sales, fluent in Mandarin and English, strong negotiation skills.
The predicted salary is between 60000 - 80000 £ per year.
About the Company
Since our establishment in 1997, Chery has been a pioneering force in China's automotive industry. With a steadfast commitment to independent innovation, we've earned a strong reputation for delivering high-quality vehicles and mobility solutions worldwide. With products exported to over 80 countries and regions, Chery has been the No.1 Chinese brand in export volume for 21 consecutive years. Join us as we continue to drive innovation, shape the future of mobility, and exceed expectations in the global automotive market.
Company Introduction
Chery Commercial Vehicle is part of Chery Holding Group, a Fortune Global 500 company with over 28 years of experience in the automotive industry. The business focuses on developing intelligent and sustainable commercial vehicle solutions, including electric vans under the DELIVAN brand. With strong R&D capabilities and a global strategy, Chery is rapidly expanding in Europe, building its sales network and key account structure to support long-term growth.
Role Overview
We are seeking six experienced Country Managers to lead market entry and sales expansion for our VAN product line across key European markets. Each Country Manager will be responsible for one of the following territories: France, Italy, Spain, Netherlands, Austria, or the Nordic Four (Norway, Sweden, Finland, Denmark). You will build local dealer networks, drive sales volume, and establish Chery VAN as a trusted commercial vehicle brand.
Key Responsibilities
- Develop and execute country-specific sales strategies aligned with global BU goals.
- Identify market opportunities, monitor competitor activities, and analyse customer needs in the VAN/LCV segment.
- Recruit, train, and manage local dealers and distributors.
- Build strategic relationships with fleet customers, government bodies, and industry associations.
- Achieve quarterly and annual sales volume and revenue targets.
- Monitor sales pipeline, forecast accuracy, and local inventory levels.
- Lead local marketing campaigns and product launches in coordination with HQ.
- Coordinate with cross-functional teams (China & UK) on homologation, logistics, and after-sales support.
Qualifications & Requirements
- Experience: Minimum 5 years in automotive sales, with at least 2 years in a managerial role. Commercial vehicle (VAN/LCV) experience is highly preferred.
- Language: Mandatory – fluent spoken and written Mandarin Chinese. Business-proficient English is required. Local language skills (French/Italian/Spanish/Dutch/German/Danish/Swedish/Norwegian/Finnish) are a strong advantage.
- Education: Bachelor’s degree or above; MBA is a plus.
- Skills: Strong negotiation, dealer management, analytical, and cross-cultural communication skills. Ability to work independently in a fast-paced environment.
- Travel: Willingness to travel frequently within the assigned country/region and occasionally to China or the UK.
What We Offer
- Competitive base salary + performance-based bonus
- Relocation support (if moving to Shanghai or UK)
- Opportunity to build Chery’s VAN business from the ground up in Europe
- International exposure and career growth within a Fortune Global 500 automotive group
How to Apply
Please send your English and Chinese CV to wangyuxin@cheryholding.com with the subject line: Country Manager – [Your Target Country/Region] – VAN BU
Country Manager - VAN Business Unit employer: Chery Commercial Vehicle
Contact Detail:
Chery Commercial Vehicle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Country Manager - VAN Business Unit
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. The more people you know, the better your chances of landing that Country Manager role.
✨Tip Number 2
Research is key! Dive deep into Chery's products and their competitors. Knowing the ins and outs of the VAN market will help you stand out in interviews and show you're genuinely interested.
✨Tip Number 3
Practice makes perfect! Prepare for common interview questions related to sales strategies and dealer management. Role-play with a friend or use online resources to sharpen your responses.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining Chery and contributing to our growth in Europe.
We think you need these skills to ace Country Manager - VAN Business Unit
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Country Manager role. Highlight your experience in automotive sales and any relevant managerial roles. We want to see how your skills align with our needs!
Showcase Your Language Skills: Since fluency in Mandarin and business English is a must, don’t forget to showcase these skills prominently. If you speak any local languages, make sure to mention them too – it could give you an edge!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about the VAN product line and how you can contribute to Chery’s growth in Europe. We love seeing enthusiasm!
Apply Through Our Website: While you can send your CV via email, we encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any updates!
How to prepare for a job interview at Chery Commercial Vehicle
✨Know Your Market
Before the interview, dive deep into the automotive market in your target country. Understand the local competitors, customer preferences, and any recent trends in the VAN/LCV segment. This knowledge will not only impress the interviewers but also show that you're ready to hit the ground running.
✨Showcase Your Experience
Be prepared to discuss your previous roles in automotive sales, especially any managerial experience. Highlight specific achievements, such as sales targets you've met or exceeded, and how you built successful dealer networks. Use concrete examples to demonstrate your skills in negotiation and dealer management.
✨Cultural Awareness is Key
Since this role involves cross-cultural communication, be ready to discuss how you've successfully navigated different cultural environments in your past roles. Share examples of how you’ve adapted your strategies to fit local markets, and emphasise your language skills, especially if you speak the local language of your target country.
✨Prepare Questions
Interviews are a two-way street, so come armed with thoughtful questions about Chery's expansion plans, their approach to building local dealer networks, and how they envision the future of the VAN product line. This shows your genuine interest in the company and helps you assess if it's the right fit for you.