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For Companies At a Glance
- Tasks: Lead market entry and sales expansion for Chery's VAN product line across key European markets.
- Company: Join Chery, a pioneering force in the automotive industry with a global presence.
- Benefits: Competitive salary, performance bonuses, relocation support, and international career growth.
- Other info: Opportunity to work in a fast-paced environment with a Fortune Global 500 company.
- Why this job: Shape the future of mobility and build a trusted commercial vehicle brand in Europe.
- Qualifications: 5+ years in automotive sales, fluent in Mandarin and English, strong negotiation skills.
The predicted salary is between 60000 - 80000 £ per year.
About the Company
Since our establishment in 1997, Chery has been a pioneering force in China's automotive industry. With a steadfast commitment to independent innovation, we've earned a strong reputation for delivering high-quality vehicles and mobility solutions worldwide. With products exported to over 80 countries and regions, Chery has been the No.1 Chinese brand in export volume for 21 consecutive years. Join us as we continue to drive innovation, shape the future of mobility, and exceed expectations in the global automotive market.
Company Introduction
Chery Commercial Vehicle is part of Chery Holding Group, a Fortune Global 500 company with over 28 years of experience in the automotive industry. The business focuses on developing intelligent and sustainable commercial vehicle solutions, including electric vans under the DELIVAN brand. With strong R&D capabilities and a global strategy, Chery is rapidly expanding in Europe, building its sales network and key account structure to support long-term growth.
Role Overview
We are seeking six experienced Country Managers to lead market entry and sales expansion for our VAN product line across key European markets. Each Country Manager will be responsible for one of the following territories: France, Italy, Spain, Netherlands, Austria, or the Nordic Four (Norway, Sweden, Finland, Denmark). You will build local dealer networks, drive sales volume, and establish Chery VAN as a trusted commercial vehicle brand.
Key Responsibilities
- Develop and execute country-specific sales strategies aligned with global BU goals.
- Identify market opportunities, monitor competitor activities, and analyse customer needs in the VAN/LCV segment.
- Recruit, train, and manage local dealers and distributors.
- Build strategic relationships with fleet customers, government bodies, and industry associations.
- Achieve quarterly and annual sales volume and revenue targets.
- Monitor sales pipeline, forecast accuracy, and local inventory levels.
- Lead local marketing campaigns and product launches in coordination with HQ.
- Coordinate with cross-functional teams (China & UK) on homologation, logistics, and after-sales support.
Qualifications & Requirements
- Experience: Minimum 5 years in automotive sales, with at least 2 years in a managerial role. Commercial vehicle (VAN/LCV) experience is highly preferred.
- Language: Mandatory – fluent spoken and written Mandarin Chinese. Business-proficient English is required. Local language skills (French/Italian/Spanish/Dutch/German/Danish/Swedish/Norwegian/Finnish) are a strong advantage.
- Education: Bachelor’s degree or above; MBA is a plus.
- Skills: Strong negotiation, dealer management, analytical, and cross-cultural communication skills. Ability to work independently in a fast-paced environment.
- Travel: Willingness to travel frequently within the assigned country/region and occasionally to China or the UK.
What We Offer
- Competitive base salary + performance-based bonus
- Relocation support (if moving to Shanghai or UK)
- Opportunity to build Chery’s VAN business from the ground up in Europe
- International exposure and career growth within a Fortune Global 500 automotive group
How to Apply
Please send your English and Chinese CV to wangyuxin@cheryholding.com with the subject line: Country Manager – [Your Target Country/Region] – VAN BU
Country Manager - VAN Business Unit in City of London employer: Chery Commercial Vehicle
Contact Detail:
Chery Commercial Vehicle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Country Manager - VAN Business Unit in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. The more people you know, the better your chances of landing that Country Manager gig.
✨Tip Number 2
Research is key! Dive deep into Chery's products and their competitors. Knowing the ins and outs of the VAN market will help you stand out in interviews and show you're genuinely interested.
✨Tip Number 3
Practice makes perfect! Prepare for common interview questions and role-specific scenarios. We recommend doing mock interviews with friends or mentors to boost your confidence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Chery team and ready to drive innovation in the automotive world.
We think you need these skills to ace Country Manager - VAN Business Unit in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Country Manager role. Highlight your experience in automotive sales and any relevant managerial roles. We want to see how your skills align with our needs!
Showcase Your Language Skills: Since fluency in Mandarin and business English is a must, don’t forget to showcase these skills prominently. If you speak any local languages, make sure to mention them too – it could give you an edge!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about the VAN product line and how you can contribute to Chery’s growth in Europe. We love seeing enthusiasm!
Apply Through Our Website: While you can send your CV via email, we encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any updates!
How to prepare for a job interview at Chery Commercial Vehicle
✨Know Your Market
Before the interview, dive deep into the automotive market in your target country. Understand the local competitors, customer preferences, and any recent trends in the VAN/LCV segment. This knowledge will not only impress the interviewers but also show that you're genuinely interested in the role.
✨Showcase Your Experience
Be ready to discuss your past experiences in automotive sales, especially in managerial roles. Prepare specific examples of how you've successfully built dealer networks or driven sales volume. Highlight your achievements with numbers to make a strong impact.
✨Cultural Awareness is Key
Since this role involves cross-cultural communication, demonstrate your understanding of the local culture and business practices. If you speak the local language, even better! It shows your commitment and ability to connect with local stakeholders.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about potential challenges you might face in the role and how you would address them. This preparation will help you respond confidently and effectively during the interview.