Are you passionate about creating events that bring people together, generate income and build lasting supporter relationships? Cherry Trees is looking for an experienced and ambitious Senior Events and Partnerships Manager to lead the strategic development, delivery and growth of our events programme. This is a key role within our fundraising team. You will take overall responsibility for Cherry Trees' events programme, from strategy and planning through to delivery, evaluation and continuous improvement. You'll have the opportunity to shape an ambitious and sustainable portfolio of owned, community and third-party events, ensuring they deliver strong net income, excellent supporter experiences and meaningful engagement. Alongside your events leadership, around 30% of your time will focus on developing corporate, community, group and school partnerships, particularly opportunities that enhance events, generate sponsorship and participation, or contribute to wider fundraising.
- Develop and deliver an annual events programme aligned with our fundraising strategy, income targets and organisational priorities.
- Review our events portfolio using income, ROI, supporter engagement, resource requirements and strategic value to identify where events should be retained, developed, redesigned or discontinued.
- Develop new event concepts and income-generating opportunities.
- Create event plans, budgets, income targets, timelines and KPIs, monitoring performance and taking action where required.
- Lead the planning and delivery of Cherry Trees' owned events, coordinating colleagues, volunteers, suppliers and external stakeholders.
- Manage event logistics, venues, suppliers, budgets, communications and operational requirements.
- Ensure events are delivered professionally and safely, with appropriate risk assessments and safeguarding arrangements.
- Build strong relationships with participants, volunteers, committees, suppliers, venues, sponsors and third-party event organisers.
- Develop supporter journeys that encourage participants to remain engaged with Cherry Trees and explore other ways to support us.
- Use audience insight and supporter data to shape event propositions, recruitment and retention.
- Support the development of corporate, community, group and school partnerships, including sponsorship, employee participation, volunteering, match funding, donated goods and gifts in kind.
- Monitor and report on event income, expenditure, net contribution, ROI, participation, acquisition, retention and engagement.
- Keep a clear pipeline of potential new events and opportunities and use learning and insight to continually improve the programme.
- Act as the internal subject matter expert for events, bringing colleagues and stakeholders together around opportunities and ensuring clear responsibilities.
The role involves influencing and coordinating people across the organisation without direct line-management responsibility, so strong collaboration and the ability to bring people together will be important.
What success will look like
- Deliver strong net income and return on investment.
- Grows event income and supporter participation.
- Attracts and retains new event supporters.
- Reaches new audiences and communities.
- Builds stronger relationships with participants, volunteers, sponsors and partners.
- Creates more opportunities for supporters and partners to engage with Cherry Trees.
- Develops a strong pipeline of new and improved events.
- Uses data, feedback and insight to continually improve our programme.
- Makes a significant contribution to Cherry Trees' wider fundraising and strategic aims.
Why join Cherry Trees
You’ll be joining an organisation where events have a direct role to play in increasing income, growing our supporter base and advancing our wider fundraising goals. You’ll have the opportunity to make a visible impact, shape the future of our events
£45,000-£50,000 salary, depending on experience
33 days' annual leave, including bank holidays
Simply Health Plan
5% employer pension contribution
Death in service benefit
Free parking
Free flu vaccinations
Free tea and coffee when in the office
The majority of hours are worked Monday to Friday during office hours, with occasional out-of-hours support required for events and other fundraising activities.
The successful candidate will travel regularly between Cherry Trees locations to support the needs of the charity.
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Events and Partnerships Manager employer: Cherry Trees
Goldcrest Lodge is an exceptional employer dedicated to making a real difference in the lives of vulnerable children. With a supportive management team and a strong commitment to employee development through comprehensive training and career progression opportunities, you will find a nurturing work culture that values compassion and reliability. Join us in creating a safe and caring environment where your contributions are truly valued every night.
